Introduction

Introduction

CERC Principals of Communication

CERC Principals of Communication

Psychology of a Crisis

Psychology of a Crisis

Defining Audiences

Defining Audiences

Crisis Life Cycle

Crisis Life Cycle

Communicate Effectively

Communicate Effectively

Working With the Media

Working With the Media

Spokesperson

Spokesperson

Social Media

Social Media

Summary

Summary

2

Heading

Heading

Heading

Heading

Heading
Heading

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.

What’s a Rich Text element?

This is a subheading and where it goes in the document flow

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content. The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content. The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content. The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content. The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

This is an h2 heading inside rich text

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

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CERC Principals of Communication

Six Principles of Crisis and Emergency Risk Communications (CERC)

Knowledge Check

During a crisis or emergency, it’s important to act quickly and share only facts. When you hold back, or do not share vital information, the media and your audiences begin to fill in the missing information. This can lead to rumors and incorrect information finding the way to the public.

During a crisis or emergency, it’s important to act quickly and share only facts. When you hold back, or do not share vital information, the media and your audiences begin to fill in the missing information. This can lead to rumors and incorrect information finding the way to the public.

During a crisis or emergency, it’s important to act quickly and share only facts. When you hold back, or do not share vital information, the media and your audiences begin to fill in the missing information. This can lead to rumors and incorrect information finding the way to the public.

Research the demographics and characteristics of these groups in order to best meet the needs of all the citizens of Louisiana.

Research your audience to learn how they best communicate. Suggested channels to reach vulnerable audiences include traditional media, healthcare providers, nonprofits, libraries, schools, churches, etc.

Remember that vulnerable populations are less likely to prepare for a disaster.

Research the demographics and characteristics of these groups in order to best meet the needs of all the citizens of Louisiana.

Research the demographics and characteristics of these groups in order to best meet the needs of all the citizens of Louisiana.

Research the demographics and characteristics of these groups in order to best meet the needs of all the citizens of Louisiana.

Research the demographics and characteristics of these groups in order to best meet the needs of all the citizens of Louisiana.

Research the demographics and characteristics of these groups in order to best meet the needs of all the citizens of Louisiana.

Research the demographics and characteristics of these groups in order to best meet the needs of all the citizens of Louisiana.

Research the demographics and characteristics of these groups in order to best meet the needs of all the citizens of Louisiana.

Research the demographics and characteristics of these groups in order to best meet the needs of all the citizens of Louisiana.

Research the demographics and characteristics of these groups in order to best meet the needs of all the citizens of Louisiana.

During a crisis or emergency, it’s important to act quickly and share only facts. When you hold back, or do not share vital information, the media and your audiences begin to fill in the missing information. This can lead to rumors and incorrect information finding the way to the public.

1

Research the demographics and characteristics of these groups in order to best meet the needs of all the citizens of Louisiana.

2

Research your audience to learn how they best communicate. Suggested channels to reach vulnerable audiences include traditional media, healthcare providers, nonprofits, libraries, schools, churches, etc.

3

Remember that vulnerable populations are less likely to prepare for a disaster.

4

Research the demographics and characteristics of these groups in order to best meet the needs of all the citizens of Louisiana.

5

Research the demographics and characteristics of these groups in order to best meet the needs of all the citizens of Louisiana.

6

Research the demographics and characteristics of these groups in order to best meet the needs of all the citizens of Louisiana.

7

Research the demographics and characteristics of these groups in order to best meet the needs of all the citizens of Louisiana.

8

Research the demographics and characteristics of these groups in order to best meet the needs of all the citizens of Louisiana.

9

Research the demographics and characteristics of these groups in order to best meet the needs of all the citizens of Louisiana.

10

Research the demographics and characteristics of these groups in order to best meet the needs of all the citizens of Louisiana.

11

Research the demographics and characteristics of these groups in order to best meet the needs of all the citizens of Louisiana.

12

Research the demographics and characteristics of these groups in order to best meet the needs of all the citizens of Louisiana.

During a crisis or emergency, it’s important to act quickly and share only facts. When you hold back, or do not share vital information, the media and your audiences begin to fill in the missing information. This can lead to rumors and incorrect information finding the way to the public.

Research the demographics and characteristics of these groups in order to best meet the needs of all the citizens of Louisiana.

Research your audience to learn how they best communicate. Suggested channels to reach vulnerable audiences include traditional media, healthcare providers, nonprofits, libraries, schools, churches, etc.

Remember that vulnerable populations are less likely to prepare for a disaster.

Research the demographics and characteristics of these groups in order to best meet the needs of all the citizens of Louisiana.

Research the demographics and characteristics of these groups in order to best meet the needs of all the citizens of Louisiana.

Research the demographics and characteristics of these groups in order to best meet the needs of all the citizens of Louisiana.

Research the demographics and characteristics of these groups in order to best meet the needs of all the citizens of Louisiana.

Research the demographics and characteristics of these groups in order to best meet the needs of all the citizens of Louisiana.

Research the demographics and characteristics of these groups in order to best meet the needs of all the citizens of Louisiana.

Research the demographics and characteristics of these groups in order to best meet the needs of all the citizens of Louisiana.

Research the demographics and characteristics of these groups in order to best meet the needs of all the citizens of Louisiana.

Research the demographics and characteristics of these groups in order to best meet the needs of all the citizens of Louisiana.

Research the demographics and characteristics of these groups in order to best meet the needs of all the citizens of Louisiana.

Research your audience to learn how they best communicate. Suggested channels to reach vulnerable audiences include traditional media, healthcare providers, nonprofits, libraries, schools, churches, etc.

Remember that vulnerable populations are less likely to prepare for a disaster.

Research the demographics and characteristics of these groups in order to best meet the needs of all the citizens of Louisiana.

Research the demographics and characteristics of these groups in order to best meet the needs of all the citizens of Louisiana.

Research the demographics and characteristics of these groups in order to best meet the needs of all the citizens of Louisiana.

Research the demographics and characteristics of these groups in order to best meet the needs of all the citizens of Louisiana.

Research the demographics and characteristics of these groups in order to best meet the needs of all the citizens of Louisiana.

Research the demographics and characteristics of these groups in order to best meet the needs of all the citizens of Louisiana.

Research the demographics and characteristics of these groups in order to best meet the needs of all the citizens of Louisiana.

Research the demographics and characteristics of these groups in order to best meet the needs of all the citizens of Louisiana.

Research the demographics and characteristics of these groups in order to best meet the needs of all the citizens of Louisiana.

Research the demographics and characteristics of these groups in order to best meet the needs of all the citizens of Louisiana.

Research your audience to learn how they best communicate. Suggested channels to reach vulnerable audiences include traditional media, healthcare providers, nonprofits, libraries, schools, churches, etc.

During a crisis or emergency, it’s important to act quickly and share only facts. When you hold back, or do not share vital information, the media and your audiences begin to fill in the missing information. This can lead to rumors and incorrect information finding the way to the public.

Research the demographics and characteristics of these groups in order to best meet the needs of all the citizens of Louisiana.

Research your audience to learn how they best communicate. Suggested channels to reach vulnerable audiences include traditional media, healthcare providers, nonprofits, libraries, schools, churches, etc.

Remember that vulnerable populations are less likely to prepare for a disaster.

Research the demographics and characteristics of these groups in order to best meet the needs of all the citizens of Louisiana.

Research the demographics and characteristics of these groups in order to best meet the needs of all the citizens of Louisiana.

Research the demographics and characteristics of these groups in order to best meet the needs of all the citizens of Louisiana.

Research the demographics and characteristics of these groups in order to best meet the needs of all the citizens of Louisiana.

Research the demographics and characteristics of these groups in order to best meet the needs of all the citizens of Louisiana.

Research the demographics and characteristics of these groups in order to best meet the needs of all the citizens of Louisiana.

Research the demographics and characteristics of these groups in order to best meet the needs of all the citizens of Louisiana.

Research the demographics and characteristics of these groups in order to best meet the needs of all the citizens of Louisiana.

Research the demographics and characteristics of these groups in order to best meet the needs of all the citizens of Louisiana.

During a crisis or emergency, it’s important to act quickly and share only facts. When you hold back, or do not share vital information, the media and your audiences begin to fill in the missing information. This can lead to rumors and incorrect information finding the way to the public.

Research the demographics and characteristics of these groups in order to best meet the needs of all the citizens of Louisiana.

Research your audience to learn how they best communicate. Suggested channels to reach vulnerable audiences include traditional media, healthcare providers, nonprofits, libraries, schools, churches, etc.

Remember that vulnerable populations are less likely to prepare for a disaster.

Research the demographics and characteristics of these groups in order to best meet the needs of all the citizens of Louisiana.

Research the demographics and characteristics of these groups in order to best meet the needs of all the citizens of Louisiana.

Research the demographics and characteristics of these groups in order to best meet the needs of all the citizens of Louisiana.

Research the demographics and characteristics of these groups in order to best meet the needs of all the citizens of Louisiana.

Research the demographics and characteristics of these groups in order to best meet the needs of all the citizens of Louisiana.

Research the demographics and characteristics of these groups in order to best meet the needs of all the citizens of Louisiana.

Research the demographics and characteristics of these groups in order to best meet the needs of all the citizens of Louisiana.

Research the demographics and characteristics of these groups in order to best meet the needs of all the citizens of Louisiana.

Research the demographics and characteristics of these groups in order to best meet the needs of all the citizens of Louisiana.

During a crisis or emergency, it’s important to act quickly and share only facts. When you hold back, or do not share vital information, the media and your audiences begin to fill in the missing information. This can lead to rumors and incorrect information finding the way to the public.

During a crisis or emergency, it’s important to act quickly and share only facts. When you hold back, or do not share vital information, the media and your audiences begin to fill in the missing information. This can lead to rumors and incorrect information finding the way to the public.

Research the demographics and characteristics of these groups in order to best meet the needs of all the citizens of Louisiana.

Research your audience to learn how they best communicate. Suggested channels to reach vulnerable audiences include traditional media, healthcare providers, nonprofits, libraries, schools, churches, etc.

Remember that vulnerable populations are less likely to prepare for a disaster.

Research the demographics and characteristics of these groups in order to best meet the needs of all the citizens of Louisiana.

Research the demographics and characteristics of these groups in order to best meet the needs of all the citizens of Louisiana.

Research the demographics and characteristics of these groups in order to best meet the needs of all the citizens of Louisiana.

Research the demographics and characteristics of these groups in order to best meet the needs of all the citizens of Louisiana.

Research the demographics and characteristics of these groups in order to best meet the needs of all the citizens of Louisiana.

Research the demographics and characteristics of these groups in order to best meet the needs of all the citizens of Louisiana.

Research the demographics and characteristics of these groups in order to best meet the needs of all the citizens of Louisiana.

Research the demographics and characteristics of these groups in order to best meet the needs of all the citizens of Louisiana.

Research the demographics and characteristics of these groups in order to best meet the needs of all the citizens of Louisiana.

During a crisis or emergency, it’s important to act quickly and share only facts. When you hold back, or do not share vital information, the media and your audiences begin to fill in the missing information. This can lead to rumors and incorrect information finding the way to the public.

During a crisis or emergency, it’s important to act quickly and share only facts. When you hold back, or do not share vital information, the media and your audiences begin to fill in the missing information. This can lead to rumors and incorrect information finding the way to the public.

Research the demographics and characteristics of these groups in order to best meet the needs of all the citizens of Louisiana.

Research your audience to learn how they best communicate. Suggested channels to reach vulnerable audiences include traditional media, healthcare providers, nonprofits, libraries, schools, churches, etc.

Remember that vulnerable populations are less likely to prepare for a disaster.

Research the demographics and characteristics of these groups in order to best meet the needs of all the citizens of Louisiana.

Research the demographics and characteristics of these groups in order to best meet the needs of all the citizens of Louisiana.

Research the demographics and characteristics of these groups in order to best meet the needs of all the citizens of Louisiana.

Research the demographics and characteristics of these groups in order to best meet the needs of all the citizens of Louisiana.

Research the demographics and characteristics of these groups in order to best meet the needs of all the citizens of Louisiana.

Research the demographics and characteristics of these groups in order to best meet the needs of all the citizens of Louisiana.

Research the demographics and characteristics of these groups in order to best meet the needs of all the citizens of Louisiana.

Research the demographics and characteristics of these groups in order to best meet the needs of all the citizens of Louisiana.

Research the demographics and characteristics of these groups in order to best meet the needs of all the citizens of Louisiana.

During a crisis or emergency, it’s important to act quickly and share only facts. When you hold back, or do not share vital information, the media and your audiences begin to fill in the missing information. This can lead to rumors and incorrect information finding the way to the public.

1

Research the demographics and characteristics of these groups in order to best meet the needs of all the citizens of Louisiana.

2

Research your audience to learn how they best communicate. Suggested channels to reach vulnerable audiences include traditional media, healthcare providers, nonprofits, libraries, schools, churches, etc.

3

Remember that vulnerable populations are less likely to prepare for a disaster.

4

Research the demographics and characteristics of these groups in order to best meet the needs of all the citizens of Louisiana.

5

Research the demographics and characteristics of these groups in order to best meet the needs of all the citizens of Louisiana.

6

Research the demographics and characteristics of these groups in order to best meet the needs of all the citizens of Louisiana.

7

Research the demographics and characteristics of these groups in order to best meet the needs of all the citizens of Louisiana.

8

Research the demographics and characteristics of these groups in order to best meet the needs of all the citizens of Louisiana.

9

Research the demographics and characteristics of these groups in order to best meet the needs of all the citizens of Louisiana.

10

Research the demographics and characteristics of these groups in order to best meet the needs of all the citizens of Louisiana.

11

Research the demographics and characteristics of these groups in order to best meet the needs of all the citizens of Louisiana.

12

Research the demographics and characteristics of these groups in order to best meet the needs of all the citizens of Louisiana.

During a crisis or emergency, it’s important to act quickly and share only facts. When you hold back, or do not share vital information, the media and your audiences begin to fill in the missing information. This can lead to rumors and incorrect information finding the way to the public.

Research the demographics and characteristics of these groups in order to best meet the needs of all the citizens of Louisiana.

Research your audience to learn how they best communicate. Suggested channels to reach vulnerable audiences include traditional media, healthcare providers, nonprofits, libraries, schools, churches, etc.

Remember that vulnerable populations are less likely to prepare for a disaster.

Research the demographics and characteristics of these groups in order to best meet the needs of all the citizens of Louisiana.

Research the demographics and characteristics of these groups in order to best meet the needs of all the citizens of Louisiana.

Research the demographics and characteristics of these groups in order to best meet the needs of all the citizens of Louisiana.

Research the demographics and characteristics of these groups in order to best meet the needs of all the citizens of Louisiana.

Research the demographics and characteristics of these groups in order to best meet the needs of all the citizens of Louisiana.

Research the demographics and characteristics of these groups in order to best meet the needs of all the citizens of Louisiana.

Research the demographics and characteristics of these groups in order to best meet the needs of all the citizens of Louisiana.

Research the demographics and characteristics of these groups in order to best meet the needs of all the citizens of Louisiana.

Research the demographics and characteristics of these groups in order to best meet the needs of all the citizens of Louisiana.

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra.

During a crisis or emergency, it’s important to act quickly and share only facts. When you hold back, or do not share vital information, the media and your audiences begin to fill in the missing information. This can lead to rumors and incorrect information finding the way to the public.

Research the demographics and characteristics of these groups in order to best meet the needs of all the citizens of Louisiana.

Research your audience to learn how they best communicate. Suggested channels to reach vulnerable audiences include traditional media, healthcare providers, nonprofits, libraries, schools, churches, etc.

Remember that vulnerable populations are less likely to prepare for a disaster.

Research the demographics and characteristics of these groups in order to best meet the needs of all the citizens of Louisiana.

Research the demographics and characteristics of these groups in order to best meet the needs of all the citizens of Louisiana.

Research the demographics and characteristics of these groups in order to best meet the needs of all the citizens of Louisiana.

Research the demographics and characteristics of these groups in order to best meet the needs of all the citizens of Louisiana.

Research the demographics and characteristics of these groups in order to best meet the needs of all the citizens of Louisiana.

Research the demographics and characteristics of these groups in order to best meet the needs of all the citizens of Louisiana.

Research the demographics and characteristics of these groups in order to best meet the needs of all the citizens of Louisiana.

Research the demographics and characteristics of these groups in order to best meet the needs of all the citizens of Louisiana.

Research the demographics and characteristics of these groups in order to best meet the needs of all the citizens of Louisiana.

What are the six principles of CERC?

Following these principles allows the public to see you as credible and trustworthy—the expert and the source of truth in a crisis.

What are the six principles of CERC?

Following these principles allows the public to see you as credible and trustworthy—the expert and the source of truth in a crisis.

What are the six principles of CERC?

Following these principles allows the public to see you as credible and trustworthy—the expert and the source of truth in a crisis.

Crises are time-sensitive, so communicating information quickly is important. For members of the public, the first source of information often becomes their preferred source.

Accuracy establishes credibility. Information can include what is known, what is not known, and what is being done to fill in the gaps.

Honesty and truthfulness should not be compromised during crises.

Crises create harm, and all suffering should be acknowledged in words. Addressing what people are feeling, and the challenges they face, builds trust and rapport.

Giving people meaningful things to do calms anxiety, helps restore order, and promotes a restored sense of control.

Respectful communication is particularly important when people feel vulnerable. It helps promote cooperation and rapport.

What are the six principles of CERC?

Following these principles allows the public to see you as credible and trustworthy—the expert and the source of truth in a crisis.

1

Crises are time-sensitive, so communicating information quickly is important. For members of the public, the first source of information often becomes their preferred source.

2

Accuracy establishes credibility. Information can include what is known, what is not known, and what is being done to fill in the gaps.

3

Honesty and truthfulness should not be compromised during crises.

4

Crises create harm, and all suffering should be acknowledged in words. Addressing what people are feeling, and the challenges they face, builds trust and rapport.

5

Giving people meaningful things to do calms anxiety, helps restore order, and promotes a restored sense of control.

6

Respectful communication is particularly important when people feel vulnerable. It helps promote cooperation and rapport.

7

8

9

10

11

12

What are the six principles of CERC?

Following these principles allows the public to see you as credible and trustworthy—the expert and the source of truth in a crisis.

Crises are time-sensitive, so communicating information quickly is important. For members of the public, the first source of information often becomes their preferred source.

Accuracy establishes credibility. Information can include what is known, what is not known, and what is being done to fill in the gaps.

Honesty and truthfulness should not be compromised during crises.

Crises create harm, and all suffering should be acknowledged in words. Addressing what people are feeling, and the challenges they face, builds trust and rapport.

Giving people meaningful things to do calms anxiety, helps restore order, and promotes a restored sense of control.

Respectful communication is particularly important when people feel vulnerable. It helps promote cooperation and rapport.

Be first.

Crises are time-sensitive, so communicating information quickly is important. For members of the public, the first source of information often becomes their preferred source.

Accuracy establishes credibility. Information can include what is known, what is not known, and what is being done to fill in the gaps.

Honesty and truthfulness should not be compromised during crises.

Crises create harm, and all suffering should be acknowledged in words. Addressing what people are feeling, and the challenges they face, builds trust and rapport.

Giving people meaningful things to do calms anxiety, helps restore order, and promotes a restored sense of control.

Respectful communication is particularly important when people feel vulnerable. It helps promote cooperation and rapport.

Be first.

Crises are time-sensitive, so communicating information quickly is important. For members of the public, the first source of information often becomes their preferred source.

Be right.

Accuracy establishes credibility. Information can include what is known, what is not known, and what is being done to fill in the gaps.

What are the six principles of CERC?

Following these principles allows the public to see you as credible and trustworthy—the expert and the source of truth in a crisis.

Be first.

Crises are time-sensitive, so communicating information quickly is important. For members of the public, the first source of information often becomes their preferred source.

Be right.

Accuracy establishes credibility. Information can include what is known, what is not known, and what is being done to fill in the gaps.

Be credible.

Honesty and truthfulness should not be compromised during crises.

Express empathy.

Crises create harm, and all suffering should be acknowledged in words. Addressing what people are feeling, and the challenges they face, builds trust and rapport.

Promote action.

Giving people meaningful things to do calms anxiety, helps restore order, and promotes a restored sense of control.

Show respect.

Respectful communication is particularly important when people feel vulnerable. It helps promote cooperation and rapport.

What are the six principles of CERC?

Following these principles allows the public to see you as credible and trustworthy—the expert and the source of truth in a crisis.

Crises are time-sensitive, so communicating information quickly is important. For members of the public, the first source of information often becomes their preferred source.

Accuracy establishes credibility. Information can include what is known, what is not known, and what is being done to fill in the gaps.

Honesty and truthfulness should not be compromised during crises.

Crises create harm, and all suffering should be acknowledged in words. Addressing what people are feeling, and the challenges they face, builds trust and rapport.

Giving people meaningful things to do calms anxiety, helps restore order, and promotes a restored sense of control.

Respectful communication is particularly important when people feel vulnerable. It helps promote cooperation and rapport.

What are the six principles of CERC?

Following these principles allows the public to see you as credible and trustworthy—the expert and the source of truth in a crisis.

What are the six principles of CERC?

Following these principles allows the public to see you as credible and trustworthy—the expert and the source of truth in a crisis.

Crises are time-sensitive, so communicating information quickly is important. For members of the public, the first source of information often becomes their preferred source.

Accuracy establishes credibility. Information can include what is known, what is not known, and what is being done to fill in the gaps.

Honesty and truthfulness should not be compromised during crises.

Crises create harm, and all suffering should be acknowledged in words. Addressing what people are feeling, and the challenges they face, builds trust and rapport.

Giving people meaningful things to do calms anxiety, helps restore order, and promotes a restored sense of control.

Respectful communication is particularly important when people feel vulnerable. It helps promote cooperation and rapport.

What are the six principles of CERC?

Following these principles allows the public to see you as credible and trustworthy—the expert and the source of truth in a crisis.

What are the six principles of CERC?

Following these principles allows the public to see you as credible and trustworthy—the expert and the source of truth in a crisis.

Crises are time-sensitive, so communicating information quickly is important. For members of the public, the first source of information often becomes their preferred source.

Accuracy establishes credibility. Information can include what is known, what is not known, and what is being done to fill in the gaps.

Honesty and truthfulness should not be compromised during crises.

Crises create harm, and all suffering should be acknowledged in words. Addressing what people are feeling, and the challenges they face, builds trust and rapport.

Giving people meaningful things to do calms anxiety, helps restore order, and promotes a restored sense of control.

Respectful communication is particularly important when people feel vulnerable. It helps promote cooperation and rapport.

What are the six principles of CERC?

Following these principles allows the public to see you as credible and trustworthy—the expert and the source of truth in a crisis.

1

Be first.

Crises are time-sensitive, so communicating information quickly is important. For members of the public, the first source of information often becomes their preferred source.

2

Be right.

Accuracy establishes credibility. Information can include what is known, what is not known, and what is being done to fill in the gaps.

3

Be credible.

Honesty and truthfulness should not be compromised during crises.

4

Express empathy.

Crises create harm, and all suffering should be acknowledged in words. Addressing what people are feeling, and the challenges they face, builds trust and rapport.

5

Promote action.

Giving people meaningful things to do calms anxiety, helps restore order, and promotes a restored sense of control.

6

Show respect.

Respectful communication is particularly important when people feel vulnerable. It helps promote cooperation and rapport.

7

8

9

10

11

12

What are the six principles of CERC?

Following these principles allows the public to see you as credible and trustworthy—the expert and the source of truth in a crisis.

Crises are time-sensitive, so communicating information quickly is important. For members of the public, the first source of information often becomes their preferred source.

Accuracy establishes credibility. Information can include what is known, what is not known, and what is being done to fill in the gaps.

Honesty and truthfulness should not be compromised during crises.

Crises create harm, and all suffering should be acknowledged in words. Addressing what people are feeling, and the challenges they face, builds trust and rapport.

Giving people meaningful things to do calms anxiety, helps restore order, and promotes a restored sense of control.

Respectful communication is particularly important when people feel vulnerable. It helps promote cooperation and rapport.

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra.

What are the six principles of CERC?

Following these principles allows the public to see you as credible and trustworthy—the expert and the source of truth in a crisis.

Be first.

Crises are time-sensitive, so communicating information quickly is important. For members of the public, the first source of information often becomes their preferred source.

Be right.

Accuracy establishes credibility. Information can include what is known, what is not known, and what is being done to fill in the gaps.

Be credible.

Honesty and truthfulness should not be compromised during crises.

Express empathy.

Crises create harm, and all suffering should be acknowledged in words. Addressing what people are feeling, and the challenges they face, builds trust and rapport.

Promote action.

Giving people meaningful things to do calms anxiety, helps restore order, and promotes a restored sense of control.

Show respect.

Respectful communication is particularly important when people feel vulnerable. It helps promote cooperation and rapport.

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During a crisis or emergency, it’s important to act quickly and share only facts. When you hold back, or do not share vital information, the media and your audiences begin to fill in the missing information. This can lead to rumors and incorrect information finding the way to the public.

During a crisis or emergency, it’s important to act quickly and share only facts. When you hold back, or do not share vital information, the media and your audiences begin to fill in the missing information. This can lead to rumors and incorrect information finding the way to the public.

During a crisis or emergency, it’s important to act quickly and share only facts. When you hold back, or do not share vital information, the media and your audiences begin to fill in the missing information. This can lead to rumors and incorrect information finding the way to the public.

Research the demographics and characteristics of these groups in order to best meet the needs of all the citizens of Louisiana.

Research your audience to learn how they best communicate. Suggested channels to reach vulnerable audiences include traditional media, healthcare providers, nonprofits, libraries, schools, churches, etc.

Remember that vulnerable populations are less likely to prepare for a disaster.

Research the demographics and characteristics of these groups in order to best meet the needs of all the citizens of Louisiana.

Research the demographics and characteristics of these groups in order to best meet the needs of all the citizens of Louisiana.

Research the demographics and characteristics of these groups in order to best meet the needs of all the citizens of Louisiana.

Research the demographics and characteristics of these groups in order to best meet the needs of all the citizens of Louisiana.

Research the demographics and characteristics of these groups in order to best meet the needs of all the citizens of Louisiana.

Research the demographics and characteristics of these groups in order to best meet the needs of all the citizens of Louisiana.

Research the demographics and characteristics of these groups in order to best meet the needs of all the citizens of Louisiana.

Research the demographics and characteristics of these groups in order to best meet the needs of all the citizens of Louisiana.

Research the demographics and characteristics of these groups in order to best meet the needs of all the citizens of Louisiana.

During a crisis or emergency, it’s important to act quickly and share only facts. When you hold back, or do not share vital information, the media and your audiences begin to fill in the missing information. This can lead to rumors and incorrect information finding the way to the public.

1

Research the demographics and characteristics of these groups in order to best meet the needs of all the citizens of Louisiana.

2

Research your audience to learn how they best communicate. Suggested channels to reach vulnerable audiences include traditional media, healthcare providers, nonprofits, libraries, schools, churches, etc.

3

Remember that vulnerable populations are less likely to prepare for a disaster.

4

Research the demographics and characteristics of these groups in order to best meet the needs of all the citizens of Louisiana.

5

Research the demographics and characteristics of these groups in order to best meet the needs of all the citizens of Louisiana.

6

Research the demographics and characteristics of these groups in order to best meet the needs of all the citizens of Louisiana.

7

Research the demographics and characteristics of these groups in order to best meet the needs of all the citizens of Louisiana.

8

Research the demographics and characteristics of these groups in order to best meet the needs of all the citizens of Louisiana.

9

Research the demographics and characteristics of these groups in order to best meet the needs of all the citizens of Louisiana.

10

Research the demographics and characteristics of these groups in order to best meet the needs of all the citizens of Louisiana.

11

Research the demographics and characteristics of these groups in order to best meet the needs of all the citizens of Louisiana.

12

Research the demographics and characteristics of these groups in order to best meet the needs of all the citizens of Louisiana.

During a crisis or emergency, it’s important to act quickly and share only facts. When you hold back, or do not share vital information, the media and your audiences begin to fill in the missing information. This can lead to rumors and incorrect information finding the way to the public.

Research the demographics and characteristics of these groups in order to best meet the needs of all the citizens of Louisiana.

Research your audience to learn how they best communicate. Suggested channels to reach vulnerable audiences include traditional media, healthcare providers, nonprofits, libraries, schools, churches, etc.

Remember that vulnerable populations are less likely to prepare for a disaster.

Research the demographics and characteristics of these groups in order to best meet the needs of all the citizens of Louisiana.

Research the demographics and characteristics of these groups in order to best meet the needs of all the citizens of Louisiana.

Research the demographics and characteristics of these groups in order to best meet the needs of all the citizens of Louisiana.

Research the demographics and characteristics of these groups in order to best meet the needs of all the citizens of Louisiana.

Research the demographics and characteristics of these groups in order to best meet the needs of all the citizens of Louisiana.

Research the demographics and characteristics of these groups in order to best meet the needs of all the citizens of Louisiana.

Research the demographics and characteristics of these groups in order to best meet the needs of all the citizens of Louisiana.

Research the demographics and characteristics of these groups in order to best meet the needs of all the citizens of Louisiana.

Research the demographics and characteristics of these groups in order to best meet the needs of all the citizens of Louisiana.

Research the demographics and characteristics of these groups in order to best meet the needs of all the citizens of Louisiana.

Research your audience to learn how they best communicate. Suggested channels to reach vulnerable audiences include traditional media, healthcare providers, nonprofits, libraries, schools, churches, etc.

Remember that vulnerable populations are less likely to prepare for a disaster.

Research the demographics and characteristics of these groups in order to best meet the needs of all the citizens of Louisiana.

Research the demographics and characteristics of these groups in order to best meet the needs of all the citizens of Louisiana.

Research the demographics and characteristics of these groups in order to best meet the needs of all the citizens of Louisiana.

Research the demographics and characteristics of these groups in order to best meet the needs of all the citizens of Louisiana.

Research the demographics and characteristics of these groups in order to best meet the needs of all the citizens of Louisiana.

Research the demographics and characteristics of these groups in order to best meet the needs of all the citizens of Louisiana.

Research the demographics and characteristics of these groups in order to best meet the needs of all the citizens of Louisiana.

Research the demographics and characteristics of these groups in order to best meet the needs of all the citizens of Louisiana.

Research the demographics and characteristics of these groups in order to best meet the needs of all the citizens of Louisiana.

Research the demographics and characteristics of these groups in order to best meet the needs of all the citizens of Louisiana.

Research your audience to learn how they best communicate. Suggested channels to reach vulnerable audiences include traditional media, healthcare providers, nonprofits, libraries, schools, churches, etc.

During a crisis or emergency, it’s important to act quickly and share only facts. When you hold back, or do not share vital information, the media and your audiences begin to fill in the missing information. This can lead to rumors and incorrect information finding the way to the public.

Research the demographics and characteristics of these groups in order to best meet the needs of all the citizens of Louisiana.

Research your audience to learn how they best communicate. Suggested channels to reach vulnerable audiences include traditional media, healthcare providers, nonprofits, libraries, schools, churches, etc.

Remember that vulnerable populations are less likely to prepare for a disaster.

Research the demographics and characteristics of these groups in order to best meet the needs of all the citizens of Louisiana.

Research the demographics and characteristics of these groups in order to best meet the needs of all the citizens of Louisiana.

Research the demographics and characteristics of these groups in order to best meet the needs of all the citizens of Louisiana.

Research the demographics and characteristics of these groups in order to best meet the needs of all the citizens of Louisiana.

Research the demographics and characteristics of these groups in order to best meet the needs of all the citizens of Louisiana.

Research the demographics and characteristics of these groups in order to best meet the needs of all the citizens of Louisiana.

Research the demographics and characteristics of these groups in order to best meet the needs of all the citizens of Louisiana.

Research the demographics and characteristics of these groups in order to best meet the needs of all the citizens of Louisiana.

Research the demographics and characteristics of these groups in order to best meet the needs of all the citizens of Louisiana.

During a crisis or emergency, it’s important to act quickly and share only facts. When you hold back, or do not share vital information, the media and your audiences begin to fill in the missing information. This can lead to rumors and incorrect information finding the way to the public.

Research the demographics and characteristics of these groups in order to best meet the needs of all the citizens of Louisiana.

Research your audience to learn how they best communicate. Suggested channels to reach vulnerable audiences include traditional media, healthcare providers, nonprofits, libraries, schools, churches, etc.

Remember that vulnerable populations are less likely to prepare for a disaster.

Research the demographics and characteristics of these groups in order to best meet the needs of all the citizens of Louisiana.

Research the demographics and characteristics of these groups in order to best meet the needs of all the citizens of Louisiana.

Research the demographics and characteristics of these groups in order to best meet the needs of all the citizens of Louisiana.

Research the demographics and characteristics of these groups in order to best meet the needs of all the citizens of Louisiana.

Research the demographics and characteristics of these groups in order to best meet the needs of all the citizens of Louisiana.

Research the demographics and characteristics of these groups in order to best meet the needs of all the citizens of Louisiana.

Research the demographics and characteristics of these groups in order to best meet the needs of all the citizens of Louisiana.

Research the demographics and characteristics of these groups in order to best meet the needs of all the citizens of Louisiana.

Research the demographics and characteristics of these groups in order to best meet the needs of all the citizens of Louisiana.

During a crisis or emergency, it’s important to act quickly and share only facts. When you hold back, or do not share vital information, the media and your audiences begin to fill in the missing information. This can lead to rumors and incorrect information finding the way to the public.

During a crisis or emergency, it’s important to act quickly and share only facts. When you hold back, or do not share vital information, the media and your audiences begin to fill in the missing information. This can lead to rumors and incorrect information finding the way to the public.

Research the demographics and characteristics of these groups in order to best meet the needs of all the citizens of Louisiana.

Research your audience to learn how they best communicate. Suggested channels to reach vulnerable audiences include traditional media, healthcare providers, nonprofits, libraries, schools, churches, etc.

Remember that vulnerable populations are less likely to prepare for a disaster.

Research the demographics and characteristics of these groups in order to best meet the needs of all the citizens of Louisiana.

Research the demographics and characteristics of these groups in order to best meet the needs of all the citizens of Louisiana.

Research the demographics and characteristics of these groups in order to best meet the needs of all the citizens of Louisiana.

Research the demographics and characteristics of these groups in order to best meet the needs of all the citizens of Louisiana.

Research the demographics and characteristics of these groups in order to best meet the needs of all the citizens of Louisiana.

Research the demographics and characteristics of these groups in order to best meet the needs of all the citizens of Louisiana.

Research the demographics and characteristics of these groups in order to best meet the needs of all the citizens of Louisiana.

Research the demographics and characteristics of these groups in order to best meet the needs of all the citizens of Louisiana.

Research the demographics and characteristics of these groups in order to best meet the needs of all the citizens of Louisiana.

During a crisis or emergency, it’s important to act quickly and share only facts. When you hold back, or do not share vital information, the media and your audiences begin to fill in the missing information. This can lead to rumors and incorrect information finding the way to the public.

During a crisis or emergency, it’s important to act quickly and share only facts. When you hold back, or do not share vital information, the media and your audiences begin to fill in the missing information. This can lead to rumors and incorrect information finding the way to the public.

Research the demographics and characteristics of these groups in order to best meet the needs of all the citizens of Louisiana.

Research your audience to learn how they best communicate. Suggested channels to reach vulnerable audiences include traditional media, healthcare providers, nonprofits, libraries, schools, churches, etc.

Remember that vulnerable populations are less likely to prepare for a disaster.

Research the demographics and characteristics of these groups in order to best meet the needs of all the citizens of Louisiana.

Research the demographics and characteristics of these groups in order to best meet the needs of all the citizens of Louisiana.

Research the demographics and characteristics of these groups in order to best meet the needs of all the citizens of Louisiana.

Research the demographics and characteristics of these groups in order to best meet the needs of all the citizens of Louisiana.

Research the demographics and characteristics of these groups in order to best meet the needs of all the citizens of Louisiana.

Research the demographics and characteristics of these groups in order to best meet the needs of all the citizens of Louisiana.

Research the demographics and characteristics of these groups in order to best meet the needs of all the citizens of Louisiana.

Research the demographics and characteristics of these groups in order to best meet the needs of all the citizens of Louisiana.

Research the demographics and characteristics of these groups in order to best meet the needs of all the citizens of Louisiana.

During a crisis or emergency, it’s important to act quickly and share only facts. When you hold back, or do not share vital information, the media and your audiences begin to fill in the missing information. This can lead to rumors and incorrect information finding the way to the public.

1

Research the demographics and characteristics of these groups in order to best meet the needs of all the citizens of Louisiana.

2

Research your audience to learn how they best communicate. Suggested channels to reach vulnerable audiences include traditional media, healthcare providers, nonprofits, libraries, schools, churches, etc.

3

Remember that vulnerable populations are less likely to prepare for a disaster.

4

Research the demographics and characteristics of these groups in order to best meet the needs of all the citizens of Louisiana.

5

Research the demographics and characteristics of these groups in order to best meet the needs of all the citizens of Louisiana.

6

Research the demographics and characteristics of these groups in order to best meet the needs of all the citizens of Louisiana.

7

Research the demographics and characteristics of these groups in order to best meet the needs of all the citizens of Louisiana.

8

Research the demographics and characteristics of these groups in order to best meet the needs of all the citizens of Louisiana.

9

Research the demographics and characteristics of these groups in order to best meet the needs of all the citizens of Louisiana.

10

Research the demographics and characteristics of these groups in order to best meet the needs of all the citizens of Louisiana.

11

Research the demographics and characteristics of these groups in order to best meet the needs of all the citizens of Louisiana.

12

Research the demographics and characteristics of these groups in order to best meet the needs of all the citizens of Louisiana.

During a crisis or emergency, it’s important to act quickly and share only facts. When you hold back, or do not share vital information, the media and your audiences begin to fill in the missing information. This can lead to rumors and incorrect information finding the way to the public.

Research the demographics and characteristics of these groups in order to best meet the needs of all the citizens of Louisiana.

Research your audience to learn how they best communicate. Suggested channels to reach vulnerable audiences include traditional media, healthcare providers, nonprofits, libraries, schools, churches, etc.

Remember that vulnerable populations are less likely to prepare for a disaster.

Research the demographics and characteristics of these groups in order to best meet the needs of all the citizens of Louisiana.

Research the demographics and characteristics of these groups in order to best meet the needs of all the citizens of Louisiana.

Research the demographics and characteristics of these groups in order to best meet the needs of all the citizens of Louisiana.

Research the demographics and characteristics of these groups in order to best meet the needs of all the citizens of Louisiana.

Research the demographics and characteristics of these groups in order to best meet the needs of all the citizens of Louisiana.

Research the demographics and characteristics of these groups in order to best meet the needs of all the citizens of Louisiana.

Research the demographics and characteristics of these groups in order to best meet the needs of all the citizens of Louisiana.

Research the demographics and characteristics of these groups in order to best meet the needs of all the citizens of Louisiana.

Research the demographics and characteristics of these groups in order to best meet the needs of all the citizens of Louisiana.

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra.

During a crisis or emergency, it’s important to act quickly and share only facts. When you hold back, or do not share vital information, the media and your audiences begin to fill in the missing information. This can lead to rumors and incorrect information finding the way to the public.

Research the demographics and characteristics of these groups in order to best meet the needs of all the citizens of Louisiana.

Research your audience to learn how they best communicate. Suggested channels to reach vulnerable audiences include traditional media, healthcare providers, nonprofits, libraries, schools, churches, etc.

Remember that vulnerable populations are less likely to prepare for a disaster.

Research the demographics and characteristics of these groups in order to best meet the needs of all the citizens of Louisiana.

Research the demographics and characteristics of these groups in order to best meet the needs of all the citizens of Louisiana.

Research the demographics and characteristics of these groups in order to best meet the needs of all the citizens of Louisiana.

Research the demographics and characteristics of these groups in order to best meet the needs of all the citizens of Louisiana.

Research the demographics and characteristics of these groups in order to best meet the needs of all the citizens of Louisiana.

Research the demographics and characteristics of these groups in order to best meet the needs of all the citizens of Louisiana.

Research the demographics and characteristics of these groups in order to best meet the needs of all the citizens of Louisiana.

Research the demographics and characteristics of these groups in order to best meet the needs of all the citizens of Louisiana.

Research the demographics and characteristics of these groups in order to best meet the needs of all the citizens of Louisiana.

What are the six principles of CERC?

Following these principles allows the public to see you as credible and trustworthy—the expert and the source of truth in a crisis.

What are the six principles of CERC?

Following these principles allows the public to see you as credible and trustworthy—the expert and the source of truth in a crisis.

What are the six principles of CERC?

Following these principles allows the public to see you as credible and trustworthy—the expert and the source of truth in a crisis.

Crises are time-sensitive, so communicating information quickly is important. For members of the public, the first source of information often becomes their preferred source.

Accuracy establishes credibility. Information can include what is known, what is not known, and what is being done to fill in the gaps.

Honesty and truthfulness should not be compromised during crises.

Crises create harm, and all suffering should be acknowledged in words. Addressing what people are feeling, and the challenges they face, builds trust and rapport.

Giving people meaningful things to do calms anxiety, helps restore order, and promotes a restored sense of control.

Respectful communication is particularly important when people feel vulnerable. It helps promote cooperation and rapport.

What are the six principles of CERC?

Following these principles allows the public to see you as credible and trustworthy—the expert and the source of truth in a crisis.

1

Crises are time-sensitive, so communicating information quickly is important. For members of the public, the first source of information often becomes their preferred source.

2

Accuracy establishes credibility. Information can include what is known, what is not known, and what is being done to fill in the gaps.

3

Honesty and truthfulness should not be compromised during crises.

4

Crises create harm, and all suffering should be acknowledged in words. Addressing what people are feeling, and the challenges they face, builds trust and rapport.

5

Giving people meaningful things to do calms anxiety, helps restore order, and promotes a restored sense of control.

6

Respectful communication is particularly important when people feel vulnerable. It helps promote cooperation and rapport.

7

8

9

10

11

12

What are the six principles of CERC?

Following these principles allows the public to see you as credible and trustworthy—the expert and the source of truth in a crisis.

Crises are time-sensitive, so communicating information quickly is important. For members of the public, the first source of information often becomes their preferred source.

Accuracy establishes credibility. Information can include what is known, what is not known, and what is being done to fill in the gaps.

Honesty and truthfulness should not be compromised during crises.

Crises create harm, and all suffering should be acknowledged in words. Addressing what people are feeling, and the challenges they face, builds trust and rapport.

Giving people meaningful things to do calms anxiety, helps restore order, and promotes a restored sense of control.

Respectful communication is particularly important when people feel vulnerable. It helps promote cooperation and rapport.

Be first.

Crises are time-sensitive, so communicating information quickly is important. For members of the public, the first source of information often becomes their preferred source.

Accuracy establishes credibility. Information can include what is known, what is not known, and what is being done to fill in the gaps.

Honesty and truthfulness should not be compromised during crises.

Crises create harm, and all suffering should be acknowledged in words. Addressing what people are feeling, and the challenges they face, builds trust and rapport.

Giving people meaningful things to do calms anxiety, helps restore order, and promotes a restored sense of control.

Respectful communication is particularly important when people feel vulnerable. It helps promote cooperation and rapport.

Be first.

Crises are time-sensitive, so communicating information quickly is important. For members of the public, the first source of information often becomes their preferred source.

Be right.

Accuracy establishes credibility. Information can include what is known, what is not known, and what is being done to fill in the gaps.

What are the six principles of CERC?

Following these principles allows the public to see you as credible and trustworthy—the expert and the source of truth in a crisis.

Be first.

Crises are time-sensitive, so communicating information quickly is important. For members of the public, the first source of information often becomes their preferred source.

Be right.

Accuracy establishes credibility. Information can include what is known, what is not known, and what is being done to fill in the gaps.

Be credible.

Honesty and truthfulness should not be compromised during crises.

Express empathy.

Crises create harm, and all suffering should be acknowledged in words. Addressing what people are feeling, and the challenges they face, builds trust and rapport.

Promote action.

Giving people meaningful things to do calms anxiety, helps restore order, and promotes a restored sense of control.

Show respect.

Respectful communication is particularly important when people feel vulnerable. It helps promote cooperation and rapport.

What are the six principles of CERC?

Following these principles allows the public to see you as credible and trustworthy—the expert and the source of truth in a crisis.

Crises are time-sensitive, so communicating information quickly is important. For members of the public, the first source of information often becomes their preferred source.

Accuracy establishes credibility. Information can include what is known, what is not known, and what is being done to fill in the gaps.

Honesty and truthfulness should not be compromised during crises.

Crises create harm, and all suffering should be acknowledged in words. Addressing what people are feeling, and the challenges they face, builds trust and rapport.

Giving people meaningful things to do calms anxiety, helps restore order, and promotes a restored sense of control.

Respectful communication is particularly important when people feel vulnerable. It helps promote cooperation and rapport.

What are the six principles of CERC?

Following these principles allows the public to see you as credible and trustworthy—the expert and the source of truth in a crisis.

What are the six principles of CERC?

Following these principles allows the public to see you as credible and trustworthy—the expert and the source of truth in a crisis.

Crises are time-sensitive, so communicating information quickly is important. For members of the public, the first source of information often becomes their preferred source.

Accuracy establishes credibility. Information can include what is known, what is not known, and what is being done to fill in the gaps.

Honesty and truthfulness should not be compromised during crises.

Crises create harm, and all suffering should be acknowledged in words. Addressing what people are feeling, and the challenges they face, builds trust and rapport.

Giving people meaningful things to do calms anxiety, helps restore order, and promotes a restored sense of control.

Respectful communication is particularly important when people feel vulnerable. It helps promote cooperation and rapport.

What are the six principles of CERC?

Following these principles allows the public to see you as credible and trustworthy—the expert and the source of truth in a crisis.

What are the six principles of CERC?

Following these principles allows the public to see you as credible and trustworthy—the expert and the source of truth in a crisis.

Crises are time-sensitive, so communicating information quickly is important. For members of the public, the first source of information often becomes their preferred source.

Accuracy establishes credibility. Information can include what is known, what is not known, and what is being done to fill in the gaps.

Honesty and truthfulness should not be compromised during crises.

Crises create harm, and all suffering should be acknowledged in words. Addressing what people are feeling, and the challenges they face, builds trust and rapport.

Giving people meaningful things to do calms anxiety, helps restore order, and promotes a restored sense of control.

Respectful communication is particularly important when people feel vulnerable. It helps promote cooperation and rapport.

What are the six principles of CERC?

Following these principles allows the public to see you as credible and trustworthy—the expert and the source of truth in a crisis.

1

Be first.

Crises are time-sensitive, so communicating information quickly is important. For members of the public, the first source of information often becomes their preferred source.

2

Be right.

Accuracy establishes credibility. Information can include what is known, what is not known, and what is being done to fill in the gaps.

3

Be credible.

Honesty and truthfulness should not be compromised during crises.

4

Express empathy.

Crises create harm, and all suffering should be acknowledged in words. Addressing what people are feeling, and the challenges they face, builds trust and rapport.

5

Promote action.

Giving people meaningful things to do calms anxiety, helps restore order, and promotes a restored sense of control.

6

Show respect.

Respectful communication is particularly important when people feel vulnerable. It helps promote cooperation and rapport.

7

8

9

10

11

12

What are the six principles of CERC?

Following these principles allows the public to see you as credible and trustworthy—the expert and the source of truth in a crisis.

Crises are time-sensitive, so communicating information quickly is important. For members of the public, the first source of information often becomes their preferred source.

Accuracy establishes credibility. Information can include what is known, what is not known, and what is being done to fill in the gaps.

Honesty and truthfulness should not be compromised during crises.

Crises create harm, and all suffering should be acknowledged in words. Addressing what people are feeling, and the challenges they face, builds trust and rapport.

Giving people meaningful things to do calms anxiety, helps restore order, and promotes a restored sense of control.

Respectful communication is particularly important when people feel vulnerable. It helps promote cooperation and rapport.

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra.

What are the six principles of CERC?

Following these principles allows the public to see you as credible and trustworthy—the expert and the source of truth in a crisis.

Be first.

Crises are time-sensitive, so communicating information quickly is important. For members of the public, the first source of information often becomes their preferred source.

Be right.

Accuracy establishes credibility. Information can include what is known, what is not known, and what is being done to fill in the gaps.

Be credible.

Honesty and truthfulness should not be compromised during crises.

Express empathy.

Crises create harm, and all suffering should be acknowledged in words. Addressing what people are feeling, and the challenges they face, builds trust and rapport.

Promote action.

Giving people meaningful things to do calms anxiety, helps restore order, and promotes a restored sense of control.

Show respect.

Respectful communication is particularly important when people feel vulnerable. It helps promote cooperation and rapport.

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