Introduction
Introduction
CERC Principals of Communication
CERC Principals of Communication
Psychology of a Crisis
Psychology of a Crisis
Defining Audiences
Defining Audiences
Crisis Life Cycle
Crisis Life Cycle
Communicate Effectively
Communicate Effectively
Working With the Media
Working With the Media
Spokesperson
Spokesperson
Social Media
Social Media
Summary
Summary
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Heading
Heading
Heading
Heading
Heading
Heading
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What’s a Rich Text element?
This is a subheading and where it goes in the document flow
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content. The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content. The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content. The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content. The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
This is an h2 heading inside rich text
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
Static and dynamic content editing
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
Static and dynamic content editing
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
Static and dynamic content editing
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
Static and dynamic content editing
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
How to customize formatting for each rich text
Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.
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Crisis Life Cycle
The 5-Step Crisis Life Cycle
Knowledge Check
Before a crisis, your team should work together and plan for any crisis you can think of. As you do this exercise with your team, think about the following:
Pre Crisis Stage
Before a crisis, your team should work together and plan for any crisis you can think of. As you do this exercise with your team, think about the following:
Pre Crisis Stage
Before a crisis, your team should work together and plan for any crisis you can think of. As you do this exercise with your team, think about the following:
Pre Crisis Stage
Before a crisis, your team should work together and plan for any crisis you can think of. As you do this exercise with your team, think about the following:
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Pre Crisis Stage
Before a crisis, your team should work together and plan for any crisis you can think of. As you do this exercise with your team, think about the following:
Pre Crisis Stage
Before a crisis, your team should work together and plan for any crisis you can think of. As you do this exercise with your team, think about the following:
Pre Crisis Stage
Before a crisis, your team should work together and plan for any crisis you can think of. As you do this exercise with your team, think about the following:
Pre Crisis Stage
Before a crisis, your team should work together and plan for any crisis you can think of. As you do this exercise with your team, think about the following:
Pre Crisis Stage
Before a crisis, your team should work together and plan for any crisis you can think of. As you do this exercise with your team, think about the following:
Pre Crisis Stage
Before a crisis, your team should work together and plan for any crisis you can think of. As you do this exercise with your team, think about the following:
Pre Crisis Stage
Before a crisis, your team should work together and plan for any crisis you can think of. As you do this exercise with your team, think about the following:
Pre Crisis Stage
Before a crisis, your team should work together and plan for any crisis you can think of. As you do this exercise with your team, think about the following:
Pre Crisis Stage
Before a crisis, your team should work together and plan for any crisis you can think of. As you do this exercise with your team, think about the following:
Pre Crisis Stage
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra.
Before a crisis, your team should work together and plan for any crisis you can think of. As you do this exercise with your team, think about the following:
Learn the facts. Find as much accurate information as you can about the crisis.
Determine your organization’s role and response.
Initiate your plan. This is where your pre-crisis planning comes in.
Be first, right, and credible.
Express empathy.
Acknowledge uncertainty and be honest, but don’t over-reassure.
Commit to continued communication and emphasize that there is a process in place to learn more about the crisis.
Be consistent in providing messages.
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Learn the facts. Find as much accurate information as you can about the crisis.
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Determine your organization’s role and response.
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Initiate your plan. This is where your pre-crisis planning comes in.
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Be first, right, and credible.
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Express empathy.
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Acknowledge uncertainty and be honest, but don’t over-reassure.
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Commit to continued communication and emphasize that there is a process in place to learn more about the crisis.
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Be consistent in providing messages.
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Learn the facts. Find as much accurate information as you can about the crisis.
Determine your organization’s role and response.
Initiate your plan. This is where your pre-crisis planning comes in.
Be first, right, and credible.
Express empathy.
Acknowledge uncertainty and be honest, but don’t over-reassure.
Commit to continued communication and emphasize that there is a process in place to learn more about the crisis.
Be consistent in providing messages.
Learn the facts. Find as much accurate information as you can about the crisis.
Determine your organization’s role and response.
Initiate your plan. This is where your pre-crisis planning comes in.
Be first, right, and credible.
Express empathy.
Acknowledge uncertainty and be honest, but don’t over-reassure.
Commit to continued communication and emphasize that there is a process in place to learn more about the crisis.
Be consistent in providing messages.
Learn the facts. Find as much accurate information as you can about the crisis.
Determine your organization’s role and response.
Learn the facts. Find as much accurate information as you can about the crisis.
Determine your organization’s role and response.
Initiate your plan. This is where your pre-crisis planning comes in.
Be first, right, and credible.
Express empathy.
Acknowledge uncertainty and be honest, but don’t over-reassure.
Commit to continued communication and emphasize that there is a process in place to learn more about the crisis.
Be consistent in providing messages.
Learn the facts. Find as much accurate information as you can about the crisis.
Determine your organization’s role and response.
Initiate your plan. This is where your pre-crisis planning comes in.
Be first, right, and credible.
Express empathy.
Acknowledge uncertainty and be honest, but don’t over-reassure.
Commit to continued communication and emphasize that there is a process in place to learn more about the crisis.
Be consistent in providing messages.
Learn the facts. Find as much accurate information as you can about the crisis.
Determine your organization’s role and response.
Initiate your plan. This is where your pre-crisis planning comes in.
Be first, right, and credible.
Express empathy.
Acknowledge uncertainty and be honest, but don’t over-reassure.
Commit to continued communication and emphasize that there is a process in place to learn more about the crisis.
Be consistent in providing messages.
Learn the facts. Find as much accurate information as you can about the crisis.
Determine your organization’s role and response.
Initiate your plan. This is where your pre-crisis planning comes in.
Be first, right, and credible.
Express empathy.
Acknowledge uncertainty and be honest, but don’t over-reassure.
Commit to continued communication and emphasize that there is a process in place to learn more about the crisis.
Be consistent in providing messages.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra.
Learn the facts. Find as much accurate information as you can about the crisis.
Determine your organization’s role and response.
Initiate your plan. This is where your pre-crisis planning comes in.
Be first, right, and credible.
Express empathy.
Acknowledge uncertainty and be honest, but don’t over-reassure.
Commit to continued communication and emphasize that there is a process in place to learn more about the crisis.
Be consistent in providing messages.
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Before a crisis, your team should work together and plan for any crisis you can think of. As you do this exercise with your team, think about the following:
Pre Crisis Stage
Before a crisis, your team should work together and plan for any crisis you can think of. As you do this exercise with your team, think about the following:
Pre Crisis Stage
Before a crisis, your team should work together and plan for any crisis you can think of. As you do this exercise with your team, think about the following:
Pre Crisis Stage
Before a crisis, your team should work together and plan for any crisis you can think of. As you do this exercise with your team, think about the following:
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Pre Crisis Stage
Before a crisis, your team should work together and plan for any crisis you can think of. As you do this exercise with your team, think about the following:
Pre Crisis Stage
Before a crisis, your team should work together and plan for any crisis you can think of. As you do this exercise with your team, think about the following:
Pre Crisis Stage
Before a crisis, your team should work together and plan for any crisis you can think of. As you do this exercise with your team, think about the following:
Pre Crisis Stage
Before a crisis, your team should work together and plan for any crisis you can think of. As you do this exercise with your team, think about the following:
Pre Crisis Stage
Before a crisis, your team should work together and plan for any crisis you can think of. As you do this exercise with your team, think about the following:
Pre Crisis Stage
Before a crisis, your team should work together and plan for any crisis you can think of. As you do this exercise with your team, think about the following:
Pre Crisis Stage
Before a crisis, your team should work together and plan for any crisis you can think of. As you do this exercise with your team, think about the following:
Pre Crisis Stage
Before a crisis, your team should work together and plan for any crisis you can think of. As you do this exercise with your team, think about the following:
Pre Crisis Stage
Before a crisis, your team should work together and plan for any crisis you can think of. As you do this exercise with your team, think about the following:
Pre Crisis Stage
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra.
Before a crisis, your team should work together and plan for any crisis you can think of. As you do this exercise with your team, think about the following:
Learn the facts. Find as much accurate information as you can about the crisis.
Determine your organization’s role and response.
Initiate your plan. This is where your pre-crisis planning comes in.
Be first, right, and credible.
Express empathy.
Acknowledge uncertainty and be honest, but don’t over-reassure.
Commit to continued communication and emphasize that there is a process in place to learn more about the crisis.
Be consistent in providing messages.
1
Learn the facts. Find as much accurate information as you can about the crisis.
2
Determine your organization’s role and response.
3
Initiate your plan. This is where your pre-crisis planning comes in.
4
Be first, right, and credible.
5
Express empathy.
6
Acknowledge uncertainty and be honest, but don’t over-reassure.
7
Commit to continued communication and emphasize that there is a process in place to learn more about the crisis.
8
Be consistent in providing messages.
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12
Learn the facts. Find as much accurate information as you can about the crisis.
Determine your organization’s role and response.
Initiate your plan. This is where your pre-crisis planning comes in.
Be first, right, and credible.
Express empathy.
Acknowledge uncertainty and be honest, but don’t over-reassure.
Commit to continued communication and emphasize that there is a process in place to learn more about the crisis.
Be consistent in providing messages.
Learn the facts. Find as much accurate information as you can about the crisis.
Determine your organization’s role and response.
Initiate your plan. This is where your pre-crisis planning comes in.
Be first, right, and credible.
Express empathy.
Acknowledge uncertainty and be honest, but don’t over-reassure.
Commit to continued communication and emphasize that there is a process in place to learn more about the crisis.
Be consistent in providing messages.
Learn the facts. Find as much accurate information as you can about the crisis.
Determine your organization’s role and response.
Learn the facts. Find as much accurate information as you can about the crisis.
Determine your organization’s role and response.
Initiate your plan. This is where your pre-crisis planning comes in.
Be first, right, and credible.
Express empathy.
Acknowledge uncertainty and be honest, but don’t over-reassure.
Commit to continued communication and emphasize that there is a process in place to learn more about the crisis.
Be consistent in providing messages.
Learn the facts. Find as much accurate information as you can about the crisis.
Determine your organization’s role and response.
Initiate your plan. This is where your pre-crisis planning comes in.
Be first, right, and credible.
Express empathy.
Acknowledge uncertainty and be honest, but don’t over-reassure.
Commit to continued communication and emphasize that there is a process in place to learn more about the crisis.
Be consistent in providing messages.
Learn the facts. Find as much accurate information as you can about the crisis.
Determine your organization’s role and response.
Initiate your plan. This is where your pre-crisis planning comes in.
Be first, right, and credible.
Express empathy.
Acknowledge uncertainty and be honest, but don’t over-reassure.
Commit to continued communication and emphasize that there is a process in place to learn more about the crisis.
Be consistent in providing messages.
Learn the facts. Find as much accurate information as you can about the crisis.
Determine your organization’s role and response.
Initiate your plan. This is where your pre-crisis planning comes in.
Be first, right, and credible.
Express empathy.
Acknowledge uncertainty and be honest, but don’t over-reassure.
Commit to continued communication and emphasize that there is a process in place to learn more about the crisis.
Be consistent in providing messages.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra.
Learn the facts. Find as much accurate information as you can about the crisis.
Determine your organization’s role and response.
Initiate your plan. This is where your pre-crisis planning comes in.
Be first, right, and credible.
Express empathy.
Acknowledge uncertainty and be honest, but don’t over-reassure.
Commit to continued communication and emphasize that there is a process in place to learn more about the crisis.
Be consistent in providing messages.
When a crisis hits, the first stage, or the Initial Stage, will present immense pressure to release information. It can be characterized by confusion, uncertainty, and intense media interest. Information is usually incomplete and the facts scattered. It is important to recognize that information from the public, the media, other organizations, and even from within your organization may not be accurate. Situational awareness is critical to effective communications.
Timely Situational Reports, or SitReps, will ensure everyone involved in the response has the same, up-to-date facts.
Initial Crisis Stage
When a crisis hits, the first stage, or the Initial Stage, will present immense pressure to release information. It can be characterized by confusion, uncertainty, and intense media interest. Information is usually incomplete and the facts scattered. It is important to recognize that information from the public, the media, other organizations, and even from within your organization may not be accurate. Situational awareness is critical to effective communications.
Timely Situational Reports, or SitReps, will ensure everyone involved in the response has the same, up-to-date facts.
Initial Crisis Stage
When a crisis hits, the first stage, or the Initial Stage, will present immense pressure to release information. It can be characterized by confusion, uncertainty, and intense media interest. Information is usually incomplete and the facts scattered. It is important to recognize that information from the public, the media, other organizations, and even from within your organization may not be accurate. Situational awareness is critical to effective communications.
Timely Situational Reports, or SitReps, will ensure everyone involved in the response has the same, up-to-date facts.
Initial Crisis Stage
When a crisis hits, the first stage, or the Initial Stage, will present immense pressure to release information. It can be characterized by confusion, uncertainty, and intense media interest. Information is usually incomplete and the facts scattered. It is important to recognize that information from the public, the media, other organizations, and even from within your organization may not be accurate. Situational awareness is critical to effective communications.
Timely Situational Reports, or SitReps, will ensure everyone involved in the response has the same, up-to-date facts.
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Initial Crisis Stage
When a crisis hits, the first stage, or the Initial Stage, will present immense pressure to release information. It can be characterized by confusion, uncertainty, and intense media interest. Information is usually incomplete and the facts scattered. It is important to recognize that information from the public, the media, other organizations, and even from within your organization may not be accurate. Situational awareness is critical to effective communications.
Timely Situational Reports, or SitReps, will ensure everyone involved in the response has the same, up-to-date facts.
Initial Crisis Stage
When a crisis hits, the first stage, or the Initial Stage, will present immense pressure to release information. It can be characterized by confusion, uncertainty, and intense media interest. Information is usually incomplete and the facts scattered. It is important to recognize that information from the public, the media, other organizations, and even from within your organization may not be accurate. Situational awareness is critical to effective communications.
Timely Situational Reports, or SitReps, will ensure everyone involved in the response has the same, up-to-date facts.
Initial Crisis Stage
When a crisis hits, the first stage, or the Initial Stage, will present immense pressure to release information. It can be characterized by confusion, uncertainty, and intense media interest. Information is usually incomplete and the facts scattered. It is important to recognize that information from the public, the media, other organizations, and even from within your organization may not be accurate. Situational awareness is critical to effective communications.
Timely Situational Reports, or SitReps, will ensure everyone involved in the response has the same, up-to-date facts.
Initial Crisis Stage
When a crisis hits, the first stage, or the Initial Stage, will present immense pressure to release information. It can be characterized by confusion, uncertainty, and intense media interest. Information is usually incomplete and the facts scattered. It is important to recognize that information from the public, the media, other organizations, and even from within your organization may not be accurate. Situational awareness is critical to effective communications.
Timely Situational Reports, or SitReps, will ensure everyone involved in the response has the same, up-to-date facts.
Initial Crisis Stage
When a crisis hits, the first stage, or the Initial Stage, will present immense pressure to release information. It can be characterized by confusion, uncertainty, and intense media interest. Information is usually incomplete and the facts scattered. It is important to recognize that information from the public, the media, other organizations, and even from within your organization may not be accurate. Situational awareness is critical to effective communications.
Timely Situational Reports, or SitReps, will ensure everyone involved in the response has the same, up-to-date facts.
Initial Crisis Stage
When a crisis hits, the first stage, or the Initial Stage, will present immense pressure to release information. It can be characterized by confusion, uncertainty, and intense media interest. Information is usually incomplete and the facts scattered. It is important to recognize that information from the public, the media, other organizations, and even from within your organization may not be accurate. Situational awareness is critical to effective communications.
Timely Situational Reports, or SitReps, will ensure everyone involved in the response has the same, up-to-date facts.
Initial Crisis Stage
When a crisis hits, the first stage, or the Initial Stage, will present immense pressure to release information. It can be characterized by confusion, uncertainty, and intense media interest. Information is usually incomplete and the facts scattered. It is important to recognize that information from the public, the media, other organizations, and even from within your organization may not be accurate. Situational awareness is critical to effective communications.
Timely Situational Reports, or SitReps, will ensure everyone involved in the response has the same, up-to-date facts.
Initial Crisis Stage
When a crisis hits, the first stage, or the Initial Stage, will present immense pressure to release information. It can be characterized by confusion, uncertainty, and intense media interest. Information is usually incomplete and the facts scattered. It is important to recognize that information from the public, the media, other organizations, and even from within your organization may not be accurate. Situational awareness is critical to effective communications.
Timely Situational Reports, or SitReps, will ensure everyone involved in the response has the same, up-to-date facts.
Initial Crisis Stage
When a crisis hits, the first stage, or the Initial Stage, will present immense pressure to release information. It can be characterized by confusion, uncertainty, and intense media interest. Information is usually incomplete and the facts scattered. It is important to recognize that information from the public, the media, other organizations, and even from within your organization may not be accurate. Situational awareness is critical to effective communications.
Timely Situational Reports, or SitReps, will ensure everyone involved in the response has the same, up-to-date facts.
Initial Crisis Stage
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra.
When a crisis hits, the first stage, or the Initial Stage, will present immense pressure to release information. It can be characterized by confusion, uncertainty, and intense media interest. Information is usually incomplete and the facts scattered. It is important to recognize that information from the public, the media, other organizations, and even from within your organization may not be accurate. Situational awareness is critical to effective communications.
Timely Situational Reports, or SitReps, will ensure everyone involved in the response has the same, up-to-date facts.
Return to your pre-crisis plan, then follow through with these actions:
Return to your pre-crisis plan, then follow through with these actions:
Learn the facts. Find as much accurate information as you can about the crisis.
Determine your organization’s role and response.
Initiate your plan. This is where your pre-crisis planning comes in
Be first, right, and credible.
Express empathy.
Acknowledge uncertainty and be honest, but don’t over-reassure.
Commit to continued communication and emphasize that there is a process in place to learn more about the crisis.
Be consistent in providing messages.
Return to your pre-crisis plan, then follow through with these actions:
1
Learn the facts. Find as much accurate information as you can about the crisis.
2
Determine your organization’s role and response.
3
Initiate your plan. This is where your pre-crisis planning comes in
4
Be first, right, and credible.
5
Express empathy.
6
Acknowledge uncertainty and be honest, but don’t over-reassure.
7
Commit to continued communication and emphasize that there is a process in place to learn more about the crisis.
8
Be consistent in providing messages.
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Return to your pre-crisis plan, then follow through with these actions:
Learn the facts. Find as much accurate information as you can about the crisis.
Determine your organization’s role and response.
Initiate your plan. This is where your pre-crisis planning comes in
Be first, right, and credible.
Express empathy.
Acknowledge uncertainty and be honest, but don’t over-reassure.
Commit to continued communication and emphasize that there is a process in place to learn more about the crisis.
Be consistent in providing messages.
Learn the facts. Find as much accurate information as you can about the crisis.
Determine your organization’s role and response.
Initiate your plan. This is where your pre-crisis planning comes in
Be first, right, and credible.
Express empathy.
Acknowledge uncertainty and be honest, but don’t over-reassure.
Commit to continued communication and emphasize that there is a process in place to learn more about the crisis.
Be consistent in providing messages.
Learn the facts. Find as much accurate information as you can about the crisis.
Determine your organization’s role and response.
Return to your pre-crisis plan, then follow through with these actions:
Learn the facts. Find as much accurate information as you can about the crisis.
Determine your organization’s role and response.
Initiate your plan. This is where your pre-crisis planning comes in
Be first, right, and credible.
Express empathy.
Acknowledge uncertainty and be honest, but don’t over-reassure.
Commit to continued communication and emphasize that there is a process in place to learn more about the crisis.
Be consistent in providing messages.
Return to your pre-crisis plan, then follow through with these actions:
Learn the facts. Find as much accurate information as you can about the crisis.
Determine your organization’s role and response.
Initiate your plan. This is where your pre-crisis planning comes in
Be first, right, and credible.
Express empathy.
Acknowledge uncertainty and be honest, but don’t over-reassure.
Commit to continued communication and emphasize that there is a process in place to learn more about the crisis.
Be consistent in providing messages.
Return to your pre-crisis plan, then follow through with these actions:
Return to your pre-crisis plan, then follow through with these actions:
Learn the facts. Find as much accurate information as you can about the crisis.
Determine your organization’s role and response.
Initiate your plan. This is where your pre-crisis planning comes in
Be first, right, and credible.
Express empathy.
Acknowledge uncertainty and be honest, but don’t over-reassure.
Commit to continued communication and emphasize that there is a process in place to learn more about the crisis.
Be consistent in providing messages.
Return to your pre-crisis plan, then follow through with these actions:
Return to your pre-crisis plan, then follow through with these actions:
Learn the facts. Find as much accurate information as you can about the crisis.
Determine your organization’s role and response.
Initiate your plan. This is where your pre-crisis planning comes in
Be first, right, and credible.
Express empathy.
Acknowledge uncertainty and be honest, but don’t over-reassure.
Commit to continued communication and emphasize that there is a process in place to learn more about the crisis.
Be consistent in providing messages.
Return to your pre-crisis plan, then follow through with these actions:
Return to your pre-crisis plan, then follow through with these actions:
Return to your pre-crisis plan, then follow through with these actions:
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra.
Learn the facts. Find as much accurate information as you can about the crisis.
Determine your organization’s role and response.
Initiate your plan. This is where your pre-crisis planning comes in
Be first, right, and credible.
Express empathy.
Acknowledge uncertainty and be honest, but don’t over-reassure.
Commit to continued communication and emphasize that there is a process in place to learn more about the crisis.
Be consistent in providing messages.
The maintenance phase generally begins when most or all of the direct harm is contained, and the intensity of the crisis begins to subside.
It is crucial to maintain your public communication as the crisis continues. In this stage remember to:
Maintaining Communication Stage
The maintenance phase generally begins when most or all of the direct harm is contained, and the intensity of the crisis begins to subside.
It is crucial to maintain your public communication as the crisis continues. In this stage remember to:
Maintaining Communication Stage
The maintenance phase generally begins when most or all of the direct harm is contained, and the intensity of the crisis begins to subside.
It is crucial to maintain your public communication as the crisis continues. In this stage remember to:
Acknowledge fears and shared misery. Fears don’t end after you send your initial press release.
Help the public more accurately understand their own risks.
Establish wishes. Clarify what the ideal solution would be.
Give people things to do. Delegate tasks between your team, including social media monitoring and reactive media communications.
Continue sharing your message with all audiences. Just because you’ve said it once, does not mean everyone has heard it or even remembers it.
Consider and plan for ongoing media interest. The media may camp out at your location. Have a plan.
Give anticipatory guidance.
Address the “what if” questions, when appropriate.
Be a role model and ask more of people.
Maintaining Communication Stage
The maintenance phase generally begins when most or all of the direct harm is contained, and the intensity of the crisis begins to subside.
It is crucial to maintain your public communication as the crisis continues. In this stage remember to:
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Acknowledge fears and shared misery. Fears don’t end after you send your initial press release.
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Help the public more accurately understand their own risks.
3
Establish wishes. Clarify what the ideal solution would be.
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Give people things to do. Delegate tasks between your team, including social media monitoring and reactive media communications.
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Continue sharing your message with all audiences. Just because you’ve said it once, does not mean everyone has heard it or even remembers it.
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Consider and plan for ongoing media interest. The media may camp out at your location. Have a plan.
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Give anticipatory guidance.
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Address the “what if” questions, when appropriate.
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Be a role model and ask more of people.
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Maintaining Communication Stage
The maintenance phase generally begins when most or all of the direct harm is contained, and the intensity of the crisis begins to subside.
It is crucial to maintain your public communication as the crisis continues. In this stage remember to:
Acknowledge fears and shared misery. Fears don’t end after you send your initial press release.
Help the public more accurately understand their own risks.
Establish wishes. Clarify what the ideal solution would be.
Give people things to do. Delegate tasks between your team, including social media monitoring and reactive media communications.
Continue sharing your message with all audiences. Just because you’ve said it once, does not mean everyone has heard it or even remembers it.
Consider and plan for ongoing media interest. The media may camp out at your location. Have a plan.
Give anticipatory guidance.
Address the “what if” questions, when appropriate.
Be a role model and ask more of people.
Acknowledge fears and shared misery. Fears don’t end after you send your initial press release.
Help the public more accurately understand their own risks.
Establish wishes. Clarify what the ideal solution would be.
Give people things to do. Delegate tasks between your team, including social media monitoring and reactive media communications.
Continue sharing your message with all audiences. Just because you’ve said it once, does not mean everyone has heard it or even remembers it.
Consider and plan for ongoing media interest. The media may camp out at your location. Have a plan.
Give anticipatory guidance.
Address the “what if” questions, when appropriate.
Be a role model and ask more of people.
Acknowledge fears and shared misery. Fears don’t end after you send your initial press release.
Help the public more accurately understand their own risks.
Maintaining Communication Stage
The maintenance phase generally begins when most or all of the direct harm is contained, and the intensity of the crisis begins to subside.
It is crucial to maintain your public communication as the crisis continues. In this stage remember to:
Acknowledge fears and shared misery. Fears don’t end after you send your initial press release.
Help the public more accurately understand their own risks.
Establish wishes. Clarify what the ideal solution would be.
Give people things to do. Delegate tasks between your team, including social media monitoring and reactive media communications.
Continue sharing your message with all audiences. Just because you’ve said it once, does not mean everyone has heard it or even remembers it.
Consider and plan for ongoing media interest. The media may camp out at your location. Have a plan.
Give anticipatory guidance.
Address the “what if” questions, when appropriate.
Be a role model and ask more of people.
Maintaining Communication Stage
The maintenance phase generally begins when most or all of the direct harm is contained, and the intensity of the crisis begins to subside.
It is crucial to maintain your public communication as the crisis continues. In this stage remember to:
Acknowledge fears and shared misery. Fears don’t end after you send your initial press release.
Help the public more accurately understand their own risks.
Establish wishes. Clarify what the ideal solution would be.
Give people things to do. Delegate tasks between your team, including social media monitoring and reactive media communications.
Continue sharing your message with all audiences. Just because you’ve said it once, does not mean everyone has heard it or even remembers it.
Consider and plan for ongoing media interest. The media may camp out at your location. Have a plan.
Give anticipatory guidance.
Address the “what if” questions, when appropriate.
Be a role model and ask more of people.
Maintaining Communication Stage
The maintenance phase generally begins when most or all of the direct harm is contained, and the intensity of the crisis begins to subside.
It is crucial to maintain your public communication as the crisis continues. In this stage remember to:
Maintaining Communication Stage
The maintenance phase generally begins when most or all of the direct harm is contained, and the intensity of the crisis begins to subside.
It is crucial to maintain your public communication as the crisis continues. In this stage remember to:
Acknowledge fears and shared misery. Fears don’t end after you send your initial press release.
Help the public more accurately understand their own risks.
Establish wishes. Clarify what the ideal solution would be.
Give people things to do. Delegate tasks between your team, including social media monitoring and reactive media communications.
Continue sharing your message with all audiences. Just because you’ve said it once, does not mean everyone has heard it or even remembers it.
Consider and plan for ongoing media interest. The media may camp out at your location. Have a plan.
Give anticipatory guidance.
Address the “what if” questions, when appropriate.
Be a role model and ask more of people.
Maintaining Communication Stage
The maintenance phase generally begins when most or all of the direct harm is contained, and the intensity of the crisis begins to subside.
It is crucial to maintain your public communication as the crisis continues. In this stage remember to:
Maintaining Communication Stage
The maintenance phase generally begins when most or all of the direct harm is contained, and the intensity of the crisis begins to subside.
It is crucial to maintain your public communication as the crisis continues. In this stage remember to:
Acknowledge fears and shared misery. Fears don’t end after you send your initial press release.
Help the public more accurately understand their own risks.
Establish wishes. Clarify what the ideal solution would be.
Give people things to do. Delegate tasks between your team, including social media monitoring and reactive media communications.
Continue sharing your message with all audiences. Just because you’ve said it once, does not mean everyone has heard it or even remembers it.
Consider and plan for ongoing media interest. The media may camp out at your location. Have a plan.
Give anticipatory guidance.
Address the “what if” questions, when appropriate.
Be a role model and ask more of people.
Maintaining Communication Stage
The maintenance phase generally begins when most or all of the direct harm is contained, and the intensity of the crisis begins to subside.
It is crucial to maintain your public communication as the crisis continues. In this stage remember to:
Maintaining Communication Stage
The maintenance phase generally begins when most or all of the direct harm is contained, and the intensity of the crisis begins to subside.
It is crucial to maintain your public communication as the crisis continues. In this stage remember to:
Maintaining Communication Stage
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra.
The maintenance phase generally begins when most or all of the direct harm is contained, and the intensity of the crisis begins to subside.
It is crucial to maintain your public communication as the crisis continues. In this stage remember to:
Acknowledge fears and shared misery. Fears don’t end after you send your initial press release.
Help the public more accurately understand their own risks.
Establish wishes. Clarify what the ideal solution would be.
Give people things to do. Delegate tasks between your team, including social media monitoring and reactive media communications.
Continue sharing your message with all audiences. Just because you’ve said it once, does not mean everyone has heard it or even remembers it.
Consider and plan for ongoing media interest. The media may camp out at your location. Have a plan.
Give anticipatory guidance.
Address the “what if” questions, when appropriate.
Be a role model and ask more of people.
As the crisis evolves, anticipate sustained media interest and scrutiny. Unexpected developments, rumors, or misinformation may place further demands on your organization’s communicators. For example, experts, professionals, and others not associated with the response organization will comment publicly on the issue and sometimes contradict or misinterpret your messages.
You are also likely to be criticized about your handling of the situation. Resist becoming defensive. Plan to respond with information and explanations.
As the crisis evolves, anticipate sustained media interest and scrutiny. Unexpected developments, rumors, or misinformation may place further demands on your organization’s communicators. For example, experts, professionals, and others not associated with the response organization will comment publicly on the issue and sometimes contradict or misinterpret your messages.
You are also likely to be criticized about your handling of the situation. Resist becoming defensive. Plan to respond with information and explanations.
As the crisis evolves, anticipate sustained media interest and scrutiny. Unexpected developments, rumors, or misinformation may place further demands on your organization’s communicators. For example, experts, professionals, and others not associated with the response organization will comment publicly on the issue and sometimes contradict or misinterpret your messages.
You are also likely to be criticized about your handling of the situation. Resist becoming defensive. Plan to respond with information and explanations.
As the crisis evolves, anticipate sustained media interest and scrutiny. Unexpected developments, rumors, or misinformation may place further demands on your organization’s communicators. For example, experts, professionals, and others not associated with the response organization will comment publicly on the issue and sometimes contradict or misinterpret your messages.
You are also likely to be criticized about your handling of the situation. Resist becoming defensive. Plan to respond with information and explanations.
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As the crisis evolves, anticipate sustained media interest and scrutiny. Unexpected developments, rumors, or misinformation may place further demands on your organization’s communicators. For example, experts, professionals, and others not associated with the response organization will comment publicly on the issue and sometimes contradict or misinterpret your messages.
You are also likely to be criticized about your handling of the situation. Resist becoming defensive. Plan to respond with information and explanations.
As the crisis evolves, anticipate sustained media interest and scrutiny. Unexpected developments, rumors, or misinformation may place further demands on your organization’s communicators. For example, experts, professionals, and others not associated with the response organization will comment publicly on the issue and sometimes contradict or misinterpret your messages.
You are also likely to be criticized about your handling of the situation. Resist becoming defensive. Plan to respond with information and explanations.
As the crisis evolves, anticipate sustained media interest and scrutiny. Unexpected developments, rumors, or misinformation may place further demands on your organization’s communicators. For example, experts, professionals, and others not associated with the response organization will comment publicly on the issue and sometimes contradict or misinterpret your messages.
You are also likely to be criticized about your handling of the situation. Resist becoming defensive. Plan to respond with information and explanations.
As the crisis evolves, anticipate sustained media interest and scrutiny. Unexpected developments, rumors, or misinformation may place further demands on your organization’s communicators. For example, experts, professionals, and others not associated with the response organization will comment publicly on the issue and sometimes contradict or misinterpret your messages.
You are also likely to be criticized about your handling of the situation. Resist becoming defensive. Plan to respond with information and explanations.
As the crisis evolves, anticipate sustained media interest and scrutiny. Unexpected developments, rumors, or misinformation may place further demands on your organization’s communicators. For example, experts, professionals, and others not associated with the response organization will comment publicly on the issue and sometimes contradict or misinterpret your messages.
You are also likely to be criticized about your handling of the situation. Resist becoming defensive. Plan to respond with information and explanations.
As the crisis evolves, anticipate sustained media interest and scrutiny. Unexpected developments, rumors, or misinformation may place further demands on your organization’s communicators. For example, experts, professionals, and others not associated with the response organization will comment publicly on the issue and sometimes contradict or misinterpret your messages.
You are also likely to be criticized about your handling of the situation. Resist becoming defensive. Plan to respond with information and explanations.
As the crisis evolves, anticipate sustained media interest and scrutiny. Unexpected developments, rumors, or misinformation may place further demands on your organization’s communicators. For example, experts, professionals, and others not associated with the response organization will comment publicly on the issue and sometimes contradict or misinterpret your messages.
You are also likely to be criticized about your handling of the situation. Resist becoming defensive. Plan to respond with information and explanations.
As the crisis evolves, anticipate sustained media interest and scrutiny. Unexpected developments, rumors, or misinformation may place further demands on your organization’s communicators. For example, experts, professionals, and others not associated with the response organization will comment publicly on the issue and sometimes contradict or misinterpret your messages.
You are also likely to be criticized about your handling of the situation. Resist becoming defensive. Plan to respond with information and explanations.
As the crisis evolves, anticipate sustained media interest and scrutiny. Unexpected developments, rumors, or misinformation may place further demands on your organization’s communicators. For example, experts, professionals, and others not associated with the response organization will comment publicly on the issue and sometimes contradict or misinterpret your messages.
You are also likely to be criticized about your handling of the situation. Resist becoming defensive. Plan to respond with information and explanations.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra.
As the crisis evolves, anticipate sustained media interest and scrutiny. Unexpected developments, rumors, or misinformation may place further demands on your organization’s communicators. For example, experts, professionals, and others not associated with the response organization will comment publicly on the issue and sometimes contradict or misinterpret your messages.
You are also likely to be criticized about your handling of the situation. Resist becoming defensive. Plan to respond with information and explanations.
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Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra.
As the crisis comes to its resolution, it’s time to begin to wrap up your crisis communications and return back to “normal” life.
Resolution Stage
As the crisis comes to its resolution, it’s time to begin to wrap up your crisis communications and return back to “normal” life.
Resolution Stage
As the crisis comes to its resolution, it’s time to begin to wrap up your crisis communications and return back to “normal” life.
Acknowledge your failures and outline plans to improve response in the future.
Take time to wind down your crisis-related messages.
Research shows that a community is responsive to risk avoidance and mitigation education directly after a crisis has occurred. Consider a public education campaign if the media has not reported the key messages, or if the public has not responded to those messages. Think about using paid media in this step. Update your website and website links, removing crisis updates and out-of-date information.
Resolution Stage
As the crisis comes to its resolution, it’s time to begin to wrap up your crisis communications and return back to “normal” life.
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Acknowledge your failures and outline plans to improve response in the future.
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Take time to wind down your crisis-related messages.
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Research shows that a community is responsive to risk avoidance and mitigation education directly after a crisis has occurred. Consider a public education campaign if the media has not reported the key messages, or if the public has not responded to those messages. Think about using paid media in this step. Update your website and website links, removing crisis updates and out-of-date information.
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Resolution Stage
As the crisis comes to its resolution, it’s time to begin to wrap up your crisis communications and return back to “normal” life.
Acknowledge your failures and outline plans to improve response in the future.
Take time to wind down your crisis-related messages.
Research shows that a community is responsive to risk avoidance and mitigation education directly after a crisis has occurred. Consider a public education campaign if the media has not reported the key messages, or if the public has not responded to those messages. Think about using paid media in this step. Update your website and website links, removing crisis updates and out-of-date information.
Acknowledge your failures and outline plans to improve response in the future.
Take time to wind down your crisis-related messages.
Research shows that a community is responsive to risk avoidance and mitigation education directly after a crisis has occurred. Consider a public education campaign if the media has not reported the key messages, or if the public has not responded to those messages. Think about using paid media in this step. Update your website and website links, removing crisis updates and out-of-date information.
Acknowledge your failures and outline plans to improve response in the future.
Take time to wind down your crisis-related messages.
Resolution Stage
As the crisis comes to its resolution, it’s time to begin to wrap up your crisis communications and return back to “normal” life.
Acknowledge your failures and outline plans to improve response in the future.
Take time to wind down your crisis-related messages.
Research shows that a community is responsive to risk avoidance and mitigation education directly after a crisis has occurred. Consider a public education campaign if the media has not reported the key messages, or if the public has not responded to those messages. Think about using paid media in this step. Update your website and website links, removing crisis updates and out-of-date information.
Resolution Stage
As the crisis comes to its resolution, it’s time to begin to wrap up your crisis communications and return back to “normal” life.
Acknowledge your failures and outline plans to improve response in the future.
Take time to wind down your crisis-related messages.
Research shows that a community is responsive to risk avoidance and mitigation education directly after a crisis has occurred. Consider a public education campaign if the media has not reported the key messages, or if the public has not responded to those messages. Think about using paid media in this step. Update your website and website links, removing crisis updates and out-of-date information.
Resolution Stage
As the crisis comes to its resolution, it’s time to begin to wrap up your crisis communications and return back to “normal” life.
Resolution Stage
As the crisis comes to its resolution, it’s time to begin to wrap up your crisis communications and return back to “normal” life.
Acknowledge your failures and outline plans to improve response in the future.
Take time to wind down your crisis-related messages.
Research shows that a community is responsive to risk avoidance and mitigation education directly after a crisis has occurred. Consider a public education campaign if the media has not reported the key messages, or if the public has not responded to those messages. Think about using paid media in this step. Update your website and website links, removing crisis updates and out-of-date information.
Resolution Stage
As the crisis comes to its resolution, it’s time to begin to wrap up your crisis communications and return back to “normal” life.
Resolution Stage
As the crisis comes to its resolution, it’s time to begin to wrap up your crisis communications and return back to “normal” life.
Acknowledge your failures and outline plans to improve response in the future.
Take time to wind down your crisis-related messages.
Research shows that a community is responsive to risk avoidance and mitigation education directly after a crisis has occurred. Consider a public education campaign if the media has not reported the key messages, or if the public has not responded to those messages. Think about using paid media in this step. Update your website and website links, removing crisis updates and out-of-date information.
Resolution Stage
As the crisis comes to its resolution, it’s time to begin to wrap up your crisis communications and return back to “normal” life.
Resolution Stage
As the crisis comes to its resolution, it’s time to begin to wrap up your crisis communications and return back to “normal” life.
Resolution Stage
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra.
As the crisis comes to its resolution, it’s time to begin to wrap up your crisis communications and return back to “normal” life.
Acknowledge your failures and outline plans to improve response in the future.
Take time to wind down your crisis-related messages.
Research shows that a community is responsive to risk avoidance and mitigation education directly after a crisis has occurred. Consider a public education campaign if the media has not reported the key messages, or if the public has not responded to those messages. Think about using paid media in this step. Update your website and website links, removing crisis updates and out-of-date information.
Once the crisis is resolved, you may then respond to media scrutiny about how the event was handled, if necessary. This may include an opportunity to reinforce critical messages while issues are current.
Once the crisis is resolved, you may then respond to media scrutiny about how the event was handled, if necessary. This may include an opportunity to reinforce critical messages while issues are current.
Once the crisis is resolved, you may then respond to media scrutiny about how the event was handled, if necessary. This may include an opportunity to reinforce critical messages while issues are current.
Once the crisis is resolved, you may then respond to media scrutiny about how the event was handled, if necessary. This may include an opportunity to reinforce critical messages while issues are current.
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Once the crisis is resolved, you may then respond to media scrutiny about how the event was handled, if necessary. This may include an opportunity to reinforce critical messages while issues are current.
Once the crisis is resolved, you may then respond to media scrutiny about how the event was handled, if necessary. This may include an opportunity to reinforce critical messages while issues are current.
Once the crisis is resolved, you may then respond to media scrutiny about how the event was handled, if necessary. This may include an opportunity to reinforce critical messages while issues are current.
Once the crisis is resolved, you may then respond to media scrutiny about how the event was handled, if necessary. This may include an opportunity to reinforce critical messages while issues are current.
Once the crisis is resolved, you may then respond to media scrutiny about how the event was handled, if necessary. This may include an opportunity to reinforce critical messages while issues are current.
Once the crisis is resolved, you may then respond to media scrutiny about how the event was handled, if necessary. This may include an opportunity to reinforce critical messages while issues are current.
Once the crisis is resolved, you may then respond to media scrutiny about how the event was handled, if necessary. This may include an opportunity to reinforce critical messages while issues are current.
Once the crisis is resolved, you may then respond to media scrutiny about how the event was handled, if necessary. This may include an opportunity to reinforce critical messages while issues are current.
Once the crisis is resolved, you may then respond to media scrutiny about how the event was handled, if necessary. This may include an opportunity to reinforce critical messages while issues are current.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra.
Once the crisis is resolved, you may then respond to media scrutiny about how the event was handled, if necessary. This may include an opportunity to reinforce critical messages while issues are current.
A crisis is an important learning opportunity. Evaluating your team’s response to the crisis allows you to improve your communication plan before the next crisis or emergency.
Final Stage: Evaluation
A crisis is an important learning opportunity. Evaluating your team’s response to the crisis allows you to improve your communication plan before the next crisis or emergency.
Final Stage: Evaluation
A crisis is an important learning opportunity. Evaluating your team’s response to the crisis allows you to improve your communication plan before the next crisis or emergency.
Final Stage: Evaluation
A crisis is an important learning opportunity. Evaluating your team’s response to the crisis allows you to improve your communication plan before the next crisis or emergency.
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Final Stage: Evaluation
A crisis is an important learning opportunity. Evaluating your team’s response to the crisis allows you to improve your communication plan before the next crisis or emergency.
Final Stage: Evaluation
A crisis is an important learning opportunity. Evaluating your team’s response to the crisis allows you to improve your communication plan before the next crisis or emergency.
Final Stage: Evaluation
A crisis is an important learning opportunity. Evaluating your team’s response to the crisis allows you to improve your communication plan before the next crisis or emergency.
Final Stage: Evaluation
A crisis is an important learning opportunity. Evaluating your team’s response to the crisis allows you to improve your communication plan before the next crisis or emergency.
Final Stage: Evaluation
A crisis is an important learning opportunity. Evaluating your team’s response to the crisis allows you to improve your communication plan before the next crisis or emergency.
Final Stage: Evaluation
A crisis is an important learning opportunity. Evaluating your team’s response to the crisis allows you to improve your communication plan before the next crisis or emergency.
Final Stage: Evaluation
A crisis is an important learning opportunity. Evaluating your team’s response to the crisis allows you to improve your communication plan before the next crisis or emergency.
Final Stage: Evaluation
A crisis is an important learning opportunity. Evaluating your team’s response to the crisis allows you to improve your communication plan before the next crisis or emergency.
Final Stage: Evaluation
A crisis is an important learning opportunity. Evaluating your team’s response to the crisis allows you to improve your communication plan before the next crisis or emergency.
Final Stage: Evaluation
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra.
A crisis is an important learning opportunity. Evaluating your team’s response to the crisis allows you to improve your communication plan before the next crisis or emergency.
Honestly examine the event with your team. Think about what worked well and what are some opportunities for improvement.
Include representatives from across the organization in your evaluation discussion/after action report.
Clearly and honestly document lessons learned.
Practice your crisis plan again, including any changes that come from the evaluation.
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Honestly examine the event with your team. Think about what worked well and what are some opportunities for improvement.
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Include representatives from across the organization in your evaluation discussion/after action report.
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Clearly and honestly document lessons learned.
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Practice your crisis plan again, including any changes that come from the evaluation.
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Honestly examine the event with your team. Think about what worked well and what are some opportunities for improvement.
Include representatives from across the organization in your evaluation discussion/after action report.
Clearly and honestly document lessons learned.
Practice your crisis plan again, including any changes that come from the evaluation.
Honestly examine the event with your team. Think about what worked well and what are some opportunities for improvement.
Include representatives from across the organization in your evaluation discussion/after action report.
Clearly and honestly document lessons learned.
Practice your crisis plan again, including any changes that come from the evaluation.
Honestly examine the event with your team. Think about what worked well and what are some opportunities for improvement.
Include representatives from across the organization in your evaluation discussion/after action report.
Honestly examine the event with your team. Think about what worked well and what are some opportunities for improvement.
Include representatives from across the organization in your evaluation discussion/after action report.
Clearly and honestly document lessons learned.
Practice your crisis plan again, including any changes that come from the evaluation.
Honestly examine the event with your team. Think about what worked well and what are some opportunities for improvement.
Include representatives from across the organization in your evaluation discussion/after action report.
Clearly and honestly document lessons learned.
Practice your crisis plan again, including any changes that come from the evaluation.
Honestly examine the event with your team. Think about what worked well and what are some opportunities for improvement.
Include representatives from across the organization in your evaluation discussion/after action report.
Clearly and honestly document lessons learned.
Practice your crisis plan again, including any changes that come from the evaluation.
Honestly examine the event with your team. Think about what worked well and what are some opportunities for improvement.
Include representatives from across the organization in your evaluation discussion/after action report.
Clearly and honestly document lessons learned.
Practice your crisis plan again, including any changes that come from the evaluation.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra.
Honestly examine the event with your team. Think about what worked well and what are some opportunities for improvement.
Include representatives from across the organization in your evaluation discussion/after action report.
Clearly and honestly document lessons learned.
Practice your crisis plan again, including any changes that come from the evaluation.
