Introduction
Introduction
CERC Principals of Communication
CERC Principals of Communication
Psychology of a Crisis
Psychology of a Crisis
Defining Audiences
Defining Audiences
Crisis Life Cycle
Crisis Life Cycle
Communicate Effectively
Communicate Effectively
Working With the Media
Working With the Media
Spokesperson
Spokesperson
Social Media
Social Media
Summary
Summary
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Heading
Heading
Heading
Heading
Heading
Heading
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What’s a Rich Text element?
This is a subheading and where it goes in the document flow
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content. The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content. The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content. The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content. The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
This is an h2 heading inside rich text
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
Static and dynamic content editing
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
Static and dynamic content editing
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
Static and dynamic content editing
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
Static and dynamic content editing
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
How to customize formatting for each rich text
Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.
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Communicate Effectively
5 Steps to Communicating Effectively
Knowledge Check
This five-step process helps attract the attention of your audience and sets you up as a trusted source.
Execute a plan.
Be the first source for information.
Express empathy early.
Show competence and expertise.
Remain honest and open.
Failure in communications range drastically, but generally lead to public confusion.
Mixed messages
Late information
Lack of empathy
Not countering rumors or myths as they happen
1
This five-step process helps attract the attention of your audience and sets you up as a trusted source.
2
Execute a plan.
3
Be the first source for information.
4
Express empathy early.
5
Show competence and expertise.
6
Remain honest and open.
7
Failure in communications range drastically, but generally lead to public confusion.
8
Mixed messages
9
Late information
10
Lack of empathy
11
Not countering rumors or myths as they happen
12
This five-step process helps attract the attention of your audience and sets you up as a trusted source.
Execute a plan.
Be the first source for information.
Express empathy early.
Show competence and expertise.
Remain honest and open.
Failure in communications range drastically, but generally lead to public confusion.
Mixed messages
Late information
Lack of empathy
Not countering rumors or myths as they happen
Communicating Effectively
This five-step process helps attract the attention of your audience and sets you up as a trusted source.
Execute a plan.
Be the first source for information.
Express empathy early.
Show competence and expertise.
Remain honest and open.
Failures in Communication
Failure in communications range drastically, but generally lead to public confusion.
Mixed messages
Late information
Lack of empathy
Not countering rumors or myths as they happen
Communicating Effectively
This five-step process helps attract the attention of your audience and sets you up as a trusted source.
Execute a plan.
Communicating Effectively
This five-step process helps attract the attention of your audience and sets you up as a trusted source.
Execute a plan.
Be the first source for information.
Express empathy early.
Show competence and expertise.
Remain honest and open.
Failures in Communication
Failure in communications range drastically, but generally lead to public confusion.
Mixed messages
Late information
Lack of empathy
Not countering rumors or myths as they happen
This five-step process helps attract the attention of your audience and sets you up as a trusted source.
Execute a plan.
Be the first source for information.
Express empathy early.
Show competence and expertise.
Remain honest and open.
Failure in communications range drastically, but generally lead to public confusion.
Mixed messages
Late information
Lack of empathy
Not countering rumors or myths as they happen
This five-step process helps attract the attention of your audience and sets you up as a trusted source.
Execute a plan.
Be the first source for information.
Express empathy early.
Show competence and expertise.
Remain honest and open.
Failure in communications range drastically, but generally lead to public confusion.
Mixed messages
Late information
Lack of empathy
Not countering rumors or myths as they happen
This five-step process helps attract the attention of your audience and sets you up as a trusted source.
Execute a plan.
Be the first source for information.
Express empathy early.
Show competence and expertise.
Remain honest and open.
Failure in communications range drastically, but generally lead to public confusion.
Mixed messages
Late information
Lack of empathy
Not countering rumors or myths as they happen
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra.
Communicating Effectively
This five-step process helps attract the attention of your audience and sets you up as a trusted source.
Execute a plan.
Be the first source for information.
Express empathy early.
Show competence and expertise.
Remain honest and open.
Failures in Communication
Failure in communications range drastically, but generally lead to public confusion.
Mixed messages
Late information
Lack of empathy
Not countering rumors or myths as they happen
Your communication efforts should assist response efforts in the following ways:
How do you know your communication was successful?
Your communication efforts should assist response efforts in the following ways:
How do you know your communication was successful?
Your communication efforts should assist response efforts in the following ways:
Demonstrate response and recovery efforts.
Decrease illness, injury and deaths.
Avoid misuse of limited resources.
Reduce rumors.
Avoid wasting resources.
How do you know your communication was successful?
Your communication efforts should assist response efforts in the following ways:
1
Demonstrate response and recovery efforts.
2
Decrease illness, injury and deaths.
3
Avoid misuse of limited resources.
4
Reduce rumors.
5
Avoid wasting resources.
6
7
8
9
10
11
12
How do you know your communication was successful?
Your communication efforts should assist response efforts in the following ways:
Demonstrate response and recovery efforts.
Decrease illness, injury and deaths.
Avoid misuse of limited resources.
Reduce rumors.
Avoid wasting resources.
Demonstrate response and recovery efforts.
Decrease illness, injury and deaths.
Avoid misuse of limited resources.
Reduce rumors.
Avoid wasting resources.
Demonstrate response and recovery efforts.
Decrease illness, injury and deaths.
How do you know your communication was successful?
Your communication efforts should assist response efforts in the following ways:
Demonstrate response and recovery efforts.
Decrease illness, injury and deaths.
Avoid misuse of limited resources.
Reduce rumors.
Avoid wasting resources.
How do you know your communication was successful?
Your communication efforts should assist response efforts in the following ways:
Demonstrate response and recovery efforts.
Decrease illness, injury and deaths.
Avoid misuse of limited resources.
Reduce rumors.
Avoid wasting resources.
How do you know your communication was successful?
Your communication efforts should assist response efforts in the following ways:
How do you know your communication was successful?
Your communication efforts should assist response efforts in the following ways:
Demonstrate response and recovery efforts.
Decrease illness, injury and deaths.
Avoid misuse of limited resources.
Reduce rumors.
Avoid wasting resources.
How do you know your communication was successful?
Your communication efforts should assist response efforts in the following ways:
How do you know your communication was successful?
Your communication efforts should assist response efforts in the following ways:
Demonstrate response and recovery efforts.
Decrease illness, injury and deaths.
Avoid misuse of limited resources.
Reduce rumors.
Avoid wasting resources.
How do you know your communication was successful?
Your communication efforts should assist response efforts in the following ways:
How do you know your communication was successful?
Your communication efforts should assist response efforts in the following ways:
How do you know your communication was successful?
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra.
Your communication efforts should assist response efforts in the following ways:
Demonstrate response and recovery efforts.
Decrease illness, injury and deaths.
Avoid misuse of limited resources.
Reduce rumors.
Avoid wasting resources.
DON’T MISS ANYTHING. CLICK EACH TAB TO LEARN MORE.
This five-step process helps attract the attention of your audience and sets you up as a trusted source.
Execute a plan.
Be the first source for information.
Express empathy early.
Show competence and expertise.
Remain honest and open.
Failure in communications range drastically, but generally lead to public confusion.
Mixed messages
Late information
Lack of empathy
Not countering rumors or myths as they happen
1
This five-step process helps attract the attention of your audience and sets you up as a trusted source.
2
Execute a plan.
3
Be the first source for information.
4
Express empathy early.
5
Show competence and expertise.
6
Remain honest and open.
7
Failure in communications range drastically, but generally lead to public confusion.
8
Mixed messages
9
Late information
10
Lack of empathy
11
Not countering rumors or myths as they happen
12
This five-step process helps attract the attention of your audience and sets you up as a trusted source.
Execute a plan.
Be the first source for information.
Express empathy early.
Show competence and expertise.
Remain honest and open.
Failure in communications range drastically, but generally lead to public confusion.
Mixed messages
Late information
Lack of empathy
Not countering rumors or myths as they happen
Communicating Effectively
This five-step process helps attract the attention of your audience and sets you up as a trusted source.
Execute a plan.
Be the first source for information.
Express empathy early.
Show competence and expertise.
Remain honest and open.
Failures in Communication
Failure in communications range drastically, but generally lead to public confusion.
Mixed messages
Late information
Lack of empathy
Not countering rumors or myths as they happen
Communicating Effectively
This five-step process helps attract the attention of your audience and sets you up as a trusted source.
Execute a plan.
Communicating Effectively
This five-step process helps attract the attention of your audience and sets you up as a trusted source.
Execute a plan.
Be the first source for information.
Express empathy early.
Show competence and expertise.
Remain honest and open.
Failures in Communication
Failure in communications range drastically, but generally lead to public confusion.
Mixed messages
Late information
Lack of empathy
Not countering rumors or myths as they happen
This five-step process helps attract the attention of your audience and sets you up as a trusted source.
Execute a plan.
Be the first source for information.
Express empathy early.
Show competence and expertise.
Remain honest and open.
Failure in communications range drastically, but generally lead to public confusion.
Mixed messages
Late information
Lack of empathy
Not countering rumors or myths as they happen
This five-step process helps attract the attention of your audience and sets you up as a trusted source.
Execute a plan.
Be the first source for information.
Express empathy early.
Show competence and expertise.
Remain honest and open.
Failure in communications range drastically, but generally lead to public confusion.
Mixed messages
Late information
Lack of empathy
Not countering rumors or myths as they happen
This five-step process helps attract the attention of your audience and sets you up as a trusted source.
Execute a plan.
Be the first source for information.
Express empathy early.
Show competence and expertise.
Remain honest and open.
Failure in communications range drastically, but generally lead to public confusion.
Mixed messages
Late information
Lack of empathy
Not countering rumors or myths as they happen
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra.
Communicating Effectively
This five-step process helps attract the attention of your audience and sets you up as a trusted source.
Execute a plan.
Be the first source for information.
Express empathy early.
Show competence and expertise.
Remain honest and open.
Failures in Communication
Failure in communications range drastically, but generally lead to public confusion.
Mixed messages
Late information
Lack of empathy
Not countering rumors or myths as they happen
Your communication efforts should assist response efforts in the following ways:
How do you know your communication was successful?
Your communication efforts should assist response efforts in the following ways:
How do you know your communication was successful?
Your communication efforts should assist response efforts in the following ways:
Demonstrate response and recovery efforts.
Decrease illness, injury and deaths.
Avoid misuse of limited resources.
Reduce rumors.
Avoid wasting resources.
How do you know your communication was successful?
Your communication efforts should assist response efforts in the following ways:
1
Demonstrate response and recovery efforts.
2
Decrease illness, injury and deaths.
3
Avoid misuse of limited resources.
4
Reduce rumors.
5
Avoid wasting resources.
6
7
8
9
10
11
12
How do you know your communication was successful?
Your communication efforts should assist response efforts in the following ways:
Demonstrate response and recovery efforts.
Decrease illness, injury and deaths.
Avoid misuse of limited resources.
Reduce rumors.
Avoid wasting resources.
Demonstrate response and recovery efforts.
Decrease illness, injury and deaths.
Avoid misuse of limited resources.
Reduce rumors.
Avoid wasting resources.
Demonstrate response and recovery efforts.
Decrease illness, injury and deaths.
How do you know your communication was successful?
Your communication efforts should assist response efforts in the following ways:
Demonstrate response and recovery efforts.
Decrease illness, injury and deaths.
Avoid misuse of limited resources.
Reduce rumors.
Avoid wasting resources.
How do you know your communication was successful?
Your communication efforts should assist response efforts in the following ways:
Demonstrate response and recovery efforts.
Decrease illness, injury and deaths.
Avoid misuse of limited resources.
Reduce rumors.
Avoid wasting resources.
How do you know your communication was successful?
Your communication efforts should assist response efforts in the following ways:
How do you know your communication was successful?
Your communication efforts should assist response efforts in the following ways:
Demonstrate response and recovery efforts.
Decrease illness, injury and deaths.
Avoid misuse of limited resources.
Reduce rumors.
Avoid wasting resources.
How do you know your communication was successful?
Your communication efforts should assist response efforts in the following ways:
How do you know your communication was successful?
Your communication efforts should assist response efforts in the following ways:
Demonstrate response and recovery efforts.
Decrease illness, injury and deaths.
Avoid misuse of limited resources.
Reduce rumors.
Avoid wasting resources.
How do you know your communication was successful?
Your communication efforts should assist response efforts in the following ways:
How do you know your communication was successful?
Your communication efforts should assist response efforts in the following ways:
How do you know your communication was successful?
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra.
Your communication efforts should assist response efforts in the following ways:
Demonstrate response and recovery efforts.
Decrease illness, injury and deaths.
Avoid misuse of limited resources.
Reduce rumors.
Avoid wasting resources.
