Introduction
Introduction
CERC Principals of Communication
CERC Principals of Communication
Psychology of a Crisis
Psychology of a Crisis
Defining Audiences
Defining Audiences
Crisis Life Cycle
Crisis Life Cycle
Communicate Effectively
Communicate Effectively
Working With the Media
Working With the Media
Spokesperson
Spokesperson
Social Media
Social Media
Summary
Summary
6
Heading
Heading
Heading
Heading
Heading
Heading
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The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content. The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content. The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
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Static and dynamic content editing
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Static and dynamic content editing
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
Static and dynamic content editing
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A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
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Communicate Effectively
9 Steps to a Crisis Response
Knowledge Check
Planning ahead does not eliminate risk. Its purpose is to make the most efficient use of time and resources. The value of planning should not be judged by the accuracy of its predictions, but by whether it helps optimize results in a changing environment.
If you follow these steps, you’re providing your audiences with the information needed to make focused, straight-forward and sound decisions to protect themselves and their families, especially when there are conflicting messages in the public.
Planning ahead does not eliminate risk. Its purpose is to make the most efficient use of time and resources. The value of planning should not be judged by the accuracy of its predictions, but by whether it helps optimize results in a changing environment.
If you follow these steps, you’re providing your audiences with the information needed to make focused, straight-forward and sound decisions to protect themselves and their families, especially when there are conflicting messages in the public.
Planning ahead does not eliminate risk. Its purpose is to make the most efficient use of time and resources. The value of planning should not be judged by the accuracy of its predictions, but by whether it helps optimize results in a changing environment.
If you follow these steps, you’re providing your audiences with the information needed to make focused, straight-forward and sound decisions to protect themselves and their families, especially when there are conflicting messages in the public.
Situational awareness is the first step in an informed response.
- Get the facts and identify your sources.
It is essential to carefully identify:
- Who should you include in your chain of command?
- Up to what level?
- Where within the scope of organization?
Throughout the event, continue to gather information and update situational awareness.
- Monitor media coverage.
- Work with agency experts and response leaders
- Compile relevant information about the response.
- Develop the plan for sharing information with the public.
Identify personnel and make assignments.
- Understand your approval process
- Prep information based on audiences.
- Seek and obtain approvals from within your organization before sharing information.
Anticipate likely questions from the media and recognizing their role can improve the effectiveness of communication.
- Release facts and do not speculate.
- Have up-to-date media and other contact lists in place, including after-hour numbers.
Following a crisis, conduct an evaluation of the organization’s response.
- Evaluate how you can improve ongoing communications efforts.
Once the crisis begins to subside, educate the public about related health issues and correct any misconceptions.
- Monitor media for information related to the event and provide corrections as needed.
- Get ongoing feedback and determine how messages or the general communication strategy should be changed.
Planning ahead does not eliminate risk. Its purpose is to make the most efficient use of time and resources. The value of planning should not be judged by the accuracy of its predictions, but by whether it helps optimize results in a changing environment.
If you follow these steps, you’re providing your audiences with the information needed to make focused, straight-forward and sound decisions to protect themselves and their families, especially when there are conflicting messages in the public.
1
Situational awareness is the first step in an informed response.
- Get the facts and identify your sources.
2
It is essential to carefully identify:
- Who should you include in your chain of command?
- Up to what level?
- Where within the scope of organization?
3
Throughout the event, continue to gather information and update situational awareness.
- Monitor media coverage.
- Work with agency experts and response leaders
- Compile relevant information about the response.
- Develop the plan for sharing information with the public.
4
Identify personnel and make assignments.
5
- Understand your approval process
- Prep information based on audiences.
- Seek and obtain approvals from within your organization before sharing information.
6
Anticipate likely questions from the media and recognizing their role can improve the effectiveness of communication.
- Release facts and do not speculate.
- Have up-to-date media and other contact lists in place, including after-hour numbers.
7
Following a crisis, conduct an evaluation of the organization’s response.
- Evaluate how you can improve ongoing communications efforts.
8
Once the crisis begins to subside, educate the public about related health issues and correct any misconceptions.
9
- Monitor media for information related to the event and provide corrections as needed.
- Get ongoing feedback and determine how messages or the general communication strategy should be changed.
10
11
12
Planning ahead does not eliminate risk. Its purpose is to make the most efficient use of time and resources. The value of planning should not be judged by the accuracy of its predictions, but by whether it helps optimize results in a changing environment.
If you follow these steps, you’re providing your audiences with the information needed to make focused, straight-forward and sound decisions to protect themselves and their families, especially when there are conflicting messages in the public.
Situational awareness is the first step in an informed response.
- Get the facts and identify your sources.
It is essential to carefully identify:
- Who should you include in your chain of command?
- Up to what level?
- Where within the scope of organization?
Throughout the event, continue to gather information and update situational awareness.
- Monitor media coverage.
- Work with agency experts and response leaders
- Compile relevant information about the response.
- Develop the plan for sharing information with the public.
Identify personnel and make assignments.
- Understand your approval process
- Prep information based on audiences.
- Seek and obtain approvals from within your organization before sharing information.
Anticipate likely questions from the media and recognizing their role can improve the effectiveness of communication.
- Release facts and do not speculate.
- Have up-to-date media and other contact lists in place, including after-hour numbers.
Following a crisis, conduct an evaluation of the organization’s response.
- Evaluate how you can improve ongoing communications efforts.
Once the crisis begins to subside, educate the public about related health issues and correct any misconceptions.
- Monitor media for information related to the event and provide corrections as needed.
- Get ongoing feedback and determine how messages or the general communication strategy should be changed.
Verify the Situation
Situational awareness is the first step in an informed response.
- Get the facts and identify your sources.
It is essential to carefully identify:
- Who should you include in your chain of command?
- Up to what level?
- Where within the scope of organization?
Throughout the event, continue to gather information and update situational awareness.
- Monitor media coverage.
- Work with agency experts and response leaders
- Compile relevant information about the response.
- Develop the plan for sharing information with the public.
Identify personnel and make assignments.
- Understand your approval process
- Prep information based on audiences.
- Seek and obtain approvals from within your organization before sharing information.
Anticipate likely questions from the media and recognizing their role can improve the effectiveness of communication.
- Release facts and do not speculate.
- Have up-to-date media and other contact lists in place, including after-hour numbers.
Obtain Feedback and Conduct Crisis Evaluation
Following a crisis, conduct an evaluation of the organization’s response.
- Evaluate how you can improve ongoing communications efforts.
Once the crisis begins to subside, educate the public about related health issues and correct any misconceptions.
- Monitor media for information related to the event and provide corrections as needed.
- Get ongoing feedback and determine how messages or the general communication strategy should be changed.
Verify the Situation
Situational awareness is the first step in an informed response.
- Get the facts and identify your sources.
Conduct Notifications
It is essential to carefully identify:
- Who should you include in your chain of command?
- Up to what level?
- Where within the scope of organization?
Planning ahead does not eliminate risk. Its purpose is to make the most efficient use of time and resources. The value of planning should not be judged by the accuracy of its predictions, but by whether it helps optimize results in a changing environment.
If you follow these steps, you’re providing your audiences with the information needed to make focused, straight-forward and sound decisions to protect themselves and their families, especially when there are conflicting messages in the public.
Verify the Situation
Situational awareness is the first step in an informed response.
- Get the facts and identify your sources.
Conduct Notifications
It is essential to carefully identify:
- Who should you include in your chain of command?
- Up to what level?
- Where within the scope of organization?
Conduct a Crisis Assessment/Activate Crisis Plan
Throughout the event, continue to gather information and update situational awareness.
- Monitor media coverage.
- Work with agency experts and response leaders
- Compile relevant information about the response.
- Develop the plan for sharing information with the public.
Organize Assignments Quickly
Identify personnel and make assignments.
Prepare Information and Obtain Approvals
- Understand your approval process
- Prep information based on audiences.
- Seek and obtain approvals from within your organization before sharing information.
Release Information Through Prearranged Channels
Anticipate likely questions from the media and recognizing their role can improve the effectiveness of communication.
- Release facts and do not speculate.
- Have up-to-date media and other contact lists in place, including after-hour numbers.
Obtain Feedback and Conduct Crisis Evaluation
Following a crisis, conduct an evaluation of the organization’s response.
- Evaluate how you can improve ongoing communications efforts.
Conduct Public Education
Once the crisis begins to subside, educate the public about related health issues and correct any misconceptions.
Monitor Events
- Monitor media for information related to the event and provide corrections as needed.
- Get ongoing feedback and determine how messages or the general communication strategy should be changed.
Planning ahead does not eliminate risk. Its purpose is to make the most efficient use of time and resources. The value of planning should not be judged by the accuracy of its predictions, but by whether it helps optimize results in a changing environment.
If you follow these steps, you’re providing your audiences with the information needed to make focused, straight-forward and sound decisions to protect themselves and their families, especially when there are conflicting messages in the public.
Situational awareness is the first step in an informed response.
- Get the facts and identify your sources.
It is essential to carefully identify:
- Who should you include in your chain of command?
- Up to what level?
- Where within the scope of organization?
Throughout the event, continue to gather information and update situational awareness.
- Monitor media coverage.
- Work with agency experts and response leaders
- Compile relevant information about the response.
- Develop the plan for sharing information with the public.
Identify personnel and make assignments.
- Understand your approval process
- Prep information based on audiences.
- Seek and obtain approvals from within your organization before sharing information.
Anticipate likely questions from the media and recognizing their role can improve the effectiveness of communication.
- Release facts and do not speculate.
- Have up-to-date media and other contact lists in place, including after-hour numbers.
Following a crisis, conduct an evaluation of the organization’s response.
- Evaluate how you can improve ongoing communications efforts.
Once the crisis begins to subside, educate the public about related health issues and correct any misconceptions.
- Monitor media for information related to the event and provide corrections as needed.
- Get ongoing feedback and determine how messages or the general communication strategy should be changed.
Planning ahead does not eliminate risk. Its purpose is to make the most efficient use of time and resources. The value of planning should not be judged by the accuracy of its predictions, but by whether it helps optimize results in a changing environment.
If you follow these steps, you’re providing your audiences with the information needed to make focused, straight-forward and sound decisions to protect themselves and their families, especially when there are conflicting messages in the public.
Planning ahead does not eliminate risk. Its purpose is to make the most efficient use of time and resources. The value of planning should not be judged by the accuracy of its predictions, but by whether it helps optimize results in a changing environment.
If you follow these steps, you’re providing your audiences with the information needed to make focused, straight-forward and sound decisions to protect themselves and their families, especially when there are conflicting messages in the public.
Situational awareness is the first step in an informed response.
- Get the facts and identify your sources.
It is essential to carefully identify:
- Who should you include in your chain of command?
- Up to what level?
- Where within the scope of organization?
Throughout the event, continue to gather information and update situational awareness.
- Monitor media coverage.
- Work with agency experts and response leaders
- Compile relevant information about the response.
- Develop the plan for sharing information with the public.
Identify personnel and make assignments.
- Understand your approval process
- Prep information based on audiences.
- Seek and obtain approvals from within your organization before sharing information.
Anticipate likely questions from the media and recognizing their role can improve the effectiveness of communication.
- Release facts and do not speculate.
- Have up-to-date media and other contact lists in place, including after-hour numbers.
Following a crisis, conduct an evaluation of the organization’s response.
- Evaluate how you can improve ongoing communications efforts.
Once the crisis begins to subside, educate the public about related health issues and correct any misconceptions.
- Monitor media for information related to the event and provide corrections as needed.
- Get ongoing feedback and determine how messages or the general communication strategy should be changed.
Planning ahead does not eliminate risk. Its purpose is to make the most efficient use of time and resources. The value of planning should not be judged by the accuracy of its predictions, but by whether it helps optimize results in a changing environment.
If you follow these steps, you’re providing your audiences with the information needed to make focused, straight-forward and sound decisions to protect themselves and their families, especially when there are conflicting messages in the public.
Hover/Tap a card for more information.
Planning ahead does not eliminate risk. Its purpose is to make the most efficient use of time and resources. The value of planning should not be judged by the accuracy of its predictions, but by whether it helps optimize results in a changing environment.
If you follow these steps, you’re providing your audiences with the information needed to make focused, straight-forward and sound decisions to protect themselves and their families, especially when there are conflicting messages in the public.
Situational awareness is the first step in an informed response.
- Get the facts and identify your sources.
It is essential to carefully identify:
- Who should you include in your chain of command?
- Up to what level?
- Where within the scope of organization?
Throughout the event, continue to gather information and update situational awareness.
- Monitor media coverage.
- Work with agency experts and response leaders
- Compile relevant information about the response.
- Develop the plan for sharing information with the public.
Identify personnel and make assignments.
- Understand your approval process
- Prep information based on audiences.
- Seek and obtain approvals from within your organization before sharing information.
Anticipate likely questions from the media and recognizing their role can improve the effectiveness of communication.
- Release facts and do not speculate.
- Have up-to-date media and other contact lists in place, including after-hour numbers.
Following a crisis, conduct an evaluation of the organization’s response.
- Evaluate how you can improve ongoing communications efforts.
Once the crisis begins to subside, educate the public about related health issues and correct any misconceptions.
- Monitor media for information related to the event and provide corrections as needed.
- Get ongoing feedback and determine how messages or the general communication strategy should be changed.
Planning ahead does not eliminate risk. Its purpose is to make the most efficient use of time and resources. The value of planning should not be judged by the accuracy of its predictions, but by whether it helps optimize results in a changing environment.
If you follow these steps, you’re providing your audiences with the information needed to make focused, straight-forward and sound decisions to protect themselves and their families, especially when there are conflicting messages in the public.
Planning ahead does not eliminate risk. Its purpose is to make the most efficient use of time and resources. The value of planning should not be judged by the accuracy of its predictions, but by whether it helps optimize results in a changing environment.
If you follow these steps, you’re providing your audiences with the information needed to make focused, straight-forward and sound decisions to protect themselves and their families, especially when there are conflicting messages in the public.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra.
Planning ahead does not eliminate risk. Its purpose is to make the most efficient use of time and resources. The value of planning should not be judged by the accuracy of its predictions, but by whether it helps optimize results in a changing environment.
If you follow these steps, you’re providing your audiences with the information needed to make focused, straight-forward and sound decisions to protect themselves and their families, especially when there are conflicting messages in the public.
Verify the Situation
Situational awareness is the first step in an informed response.
- Get the facts and identify your sources.
Conduct Notifications
It is essential to carefully identify:
- Who should you include in your chain of command?
- Up to what level?
- Where within the scope of organization?
Conduct a Crisis Assessment/Activate Crisis Plan
Throughout the event, continue to gather information and update situational awareness.
- Monitor media coverage.
- Work with agency experts and response leaders
- Compile relevant information about the response.
- Develop the plan for sharing information with the public.
Organize Assignments Quickly
Identify personnel and make assignments.
Prepare Information and Obtain Approvals
- Understand your approval process
- Prep information based on audiences.
- Seek and obtain approvals from within your organization before sharing information.
Release Information Through Prearranged Channels
Anticipate likely questions from the media and recognizing their role can improve the effectiveness of communication.
- Release facts and do not speculate.
- Have up-to-date media and other contact lists in place, including after-hour numbers.
Obtain Feedback and Conduct Crisis Evaluation
Following a crisis, conduct an evaluation of the organization’s response.
- Evaluate how you can improve ongoing communications efforts.
Conduct Public Education
Once the crisis begins to subside, educate the public about related health issues and correct any misconceptions.
Monitor Events
- Monitor media for information related to the event and provide corrections as needed.
- Get ongoing feedback and determine how messages or the general communication strategy should be changed.
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Planning ahead does not eliminate risk. Its purpose is to make the most efficient use of time and resources. The value of planning should not be judged by the accuracy of its predictions, but by whether it helps optimize results in a changing environment.
If you follow these steps, you’re providing your audiences with the information needed to make focused, straight-forward and sound decisions to protect themselves and their families, especially when there are conflicting messages in the public.
Planning ahead does not eliminate risk. Its purpose is to make the most efficient use of time and resources. The value of planning should not be judged by the accuracy of its predictions, but by whether it helps optimize results in a changing environment.
If you follow these steps, you’re providing your audiences with the information needed to make focused, straight-forward and sound decisions to protect themselves and their families, especially when there are conflicting messages in the public.
Planning ahead does not eliminate risk. Its purpose is to make the most efficient use of time and resources. The value of planning should not be judged by the accuracy of its predictions, but by whether it helps optimize results in a changing environment.
If you follow these steps, you’re providing your audiences with the information needed to make focused, straight-forward and sound decisions to protect themselves and their families, especially when there are conflicting messages in the public.
Situational awareness is the first step in an informed response.
- Get the facts and identify your sources.
It is essential to carefully identify:
- Who should you include in your chain of command?
- Up to what level?
- Where within the scope of organization?
Throughout the event, continue to gather information and update situational awareness.
- Monitor media coverage.
- Work with agency experts and response leaders
- Compile relevant information about the response.
- Develop the plan for sharing information with the public.
Identify personnel and make assignments.
- Understand your approval process
- Prep information based on audiences.
- Seek and obtain approvals from within your organization before sharing information.
Anticipate likely questions from the media and recognizing their role can improve the effectiveness of communication.
- Release facts and do not speculate.
- Have up-to-date media and other contact lists in place, including after-hour numbers.
Following a crisis, conduct an evaluation of the organization’s response.
- Evaluate how you can improve ongoing communications efforts.
Once the crisis begins to subside, educate the public about related health issues and correct any misconceptions.
- Monitor media for information related to the event and provide corrections as needed.
- Get ongoing feedback and determine how messages or the general communication strategy should be changed.
Planning ahead does not eliminate risk. Its purpose is to make the most efficient use of time and resources. The value of planning should not be judged by the accuracy of its predictions, but by whether it helps optimize results in a changing environment.
If you follow these steps, you’re providing your audiences with the information needed to make focused, straight-forward and sound decisions to protect themselves and their families, especially when there are conflicting messages in the public.
1
Situational awareness is the first step in an informed response.
- Get the facts and identify your sources.
2
It is essential to carefully identify:
- Who should you include in your chain of command?
- Up to what level?
- Where within the scope of organization?
3
Throughout the event, continue to gather information and update situational awareness.
- Monitor media coverage.
- Work with agency experts and response leaders
- Compile relevant information about the response.
- Develop the plan for sharing information with the public.
4
Identify personnel and make assignments.
5
- Understand your approval process
- Prep information based on audiences.
- Seek and obtain approvals from within your organization before sharing information.
6
Anticipate likely questions from the media and recognizing their role can improve the effectiveness of communication.
- Release facts and do not speculate.
- Have up-to-date media and other contact lists in place, including after-hour numbers.
7
Following a crisis, conduct an evaluation of the organization’s response.
- Evaluate how you can improve ongoing communications efforts.
8
Once the crisis begins to subside, educate the public about related health issues and correct any misconceptions.
9
- Monitor media for information related to the event and provide corrections as needed.
- Get ongoing feedback and determine how messages or the general communication strategy should be changed.
10
11
12
Planning ahead does not eliminate risk. Its purpose is to make the most efficient use of time and resources. The value of planning should not be judged by the accuracy of its predictions, but by whether it helps optimize results in a changing environment.
If you follow these steps, you’re providing your audiences with the information needed to make focused, straight-forward and sound decisions to protect themselves and their families, especially when there are conflicting messages in the public.
Situational awareness is the first step in an informed response.
- Get the facts and identify your sources.
It is essential to carefully identify:
- Who should you include in your chain of command?
- Up to what level?
- Where within the scope of organization?
Throughout the event, continue to gather information and update situational awareness.
- Monitor media coverage.
- Work with agency experts and response leaders
- Compile relevant information about the response.
- Develop the plan for sharing information with the public.
Identify personnel and make assignments.
- Understand your approval process
- Prep information based on audiences.
- Seek and obtain approvals from within your organization before sharing information.
Anticipate likely questions from the media and recognizing their role can improve the effectiveness of communication.
- Release facts and do not speculate.
- Have up-to-date media and other contact lists in place, including after-hour numbers.
Following a crisis, conduct an evaluation of the organization’s response.
- Evaluate how you can improve ongoing communications efforts.
Once the crisis begins to subside, educate the public about related health issues and correct any misconceptions.
- Monitor media for information related to the event and provide corrections as needed.
- Get ongoing feedback and determine how messages or the general communication strategy should be changed.
Verify the Situation
Situational awareness is the first step in an informed response.
- Get the facts and identify your sources.
It is essential to carefully identify:
- Who should you include in your chain of command?
- Up to what level?
- Where within the scope of organization?
Throughout the event, continue to gather information and update situational awareness.
- Monitor media coverage.
- Work with agency experts and response leaders
- Compile relevant information about the response.
- Develop the plan for sharing information with the public.
Identify personnel and make assignments.
- Understand your approval process
- Prep information based on audiences.
- Seek and obtain approvals from within your organization before sharing information.
Anticipate likely questions from the media and recognizing their role can improve the effectiveness of communication.
- Release facts and do not speculate.
- Have up-to-date media and other contact lists in place, including after-hour numbers.
Obtain Feedback and Conduct Crisis Evaluation
Following a crisis, conduct an evaluation of the organization’s response.
- Evaluate how you can improve ongoing communications efforts.
Once the crisis begins to subside, educate the public about related health issues and correct any misconceptions.
- Monitor media for information related to the event and provide corrections as needed.
- Get ongoing feedback and determine how messages or the general communication strategy should be changed.
Verify the Situation
Situational awareness is the first step in an informed response.
- Get the facts and identify your sources.
Conduct Notifications
It is essential to carefully identify:
- Who should you include in your chain of command?
- Up to what level?
- Where within the scope of organization?
Planning ahead does not eliminate risk. Its purpose is to make the most efficient use of time and resources. The value of planning should not be judged by the accuracy of its predictions, but by whether it helps optimize results in a changing environment.
If you follow these steps, you’re providing your audiences with the information needed to make focused, straight-forward and sound decisions to protect themselves and their families, especially when there are conflicting messages in the public.
Verify the Situation
Situational awareness is the first step in an informed response.
- Get the facts and identify your sources.
Conduct Notifications
It is essential to carefully identify:
- Who should you include in your chain of command?
- Up to what level?
- Where within the scope of organization?
Conduct a Crisis Assessment/Activate Crisis Plan
Throughout the event, continue to gather information and update situational awareness.
- Monitor media coverage.
- Work with agency experts and response leaders
- Compile relevant information about the response.
- Develop the plan for sharing information with the public.
Organize Assignments Quickly
Identify personnel and make assignments.
Prepare Information and Obtain Approvals
- Understand your approval process
- Prep information based on audiences.
- Seek and obtain approvals from within your organization before sharing information.
Release Information Through Prearranged Channels
Anticipate likely questions from the media and recognizing their role can improve the effectiveness of communication.
- Release facts and do not speculate.
- Have up-to-date media and other contact lists in place, including after-hour numbers.
Obtain Feedback and Conduct Crisis Evaluation
Following a crisis, conduct an evaluation of the organization’s response.
- Evaluate how you can improve ongoing communications efforts.
Conduct Public Education
Once the crisis begins to subside, educate the public about related health issues and correct any misconceptions.
Monitor Events
- Monitor media for information related to the event and provide corrections as needed.
- Get ongoing feedback and determine how messages or the general communication strategy should be changed.
Planning ahead does not eliminate risk. Its purpose is to make the most efficient use of time and resources. The value of planning should not be judged by the accuracy of its predictions, but by whether it helps optimize results in a changing environment.
If you follow these steps, you’re providing your audiences with the information needed to make focused, straight-forward and sound decisions to protect themselves and their families, especially when there are conflicting messages in the public.
Situational awareness is the first step in an informed response.
- Get the facts and identify your sources.
It is essential to carefully identify:
- Who should you include in your chain of command?
- Up to what level?
- Where within the scope of organization?
Throughout the event, continue to gather information and update situational awareness.
- Monitor media coverage.
- Work with agency experts and response leaders
- Compile relevant information about the response.
- Develop the plan for sharing information with the public.
Identify personnel and make assignments.
- Understand your approval process
- Prep information based on audiences.
- Seek and obtain approvals from within your organization before sharing information.
Anticipate likely questions from the media and recognizing their role can improve the effectiveness of communication.
- Release facts and do not speculate.
- Have up-to-date media and other contact lists in place, including after-hour numbers.
Following a crisis, conduct an evaluation of the organization’s response.
- Evaluate how you can improve ongoing communications efforts.
Once the crisis begins to subside, educate the public about related health issues and correct any misconceptions.
- Monitor media for information related to the event and provide corrections as needed.
- Get ongoing feedback and determine how messages or the general communication strategy should be changed.
Planning ahead does not eliminate risk. Its purpose is to make the most efficient use of time and resources. The value of planning should not be judged by the accuracy of its predictions, but by whether it helps optimize results in a changing environment.
If you follow these steps, you’re providing your audiences with the information needed to make focused, straight-forward and sound decisions to protect themselves and their families, especially when there are conflicting messages in the public.
Planning ahead does not eliminate risk. Its purpose is to make the most efficient use of time and resources. The value of planning should not be judged by the accuracy of its predictions, but by whether it helps optimize results in a changing environment.
If you follow these steps, you’re providing your audiences with the information needed to make focused, straight-forward and sound decisions to protect themselves and their families, especially when there are conflicting messages in the public.
Situational awareness is the first step in an informed response.
- Get the facts and identify your sources.
It is essential to carefully identify:
- Who should you include in your chain of command?
- Up to what level?
- Where within the scope of organization?
Throughout the event, continue to gather information and update situational awareness.
- Monitor media coverage.
- Work with agency experts and response leaders
- Compile relevant information about the response.
- Develop the plan for sharing information with the public.
Identify personnel and make assignments.
- Understand your approval process
- Prep information based on audiences.
- Seek and obtain approvals from within your organization before sharing information.
Anticipate likely questions from the media and recognizing their role can improve the effectiveness of communication.
- Release facts and do not speculate.
- Have up-to-date media and other contact lists in place, including after-hour numbers.
Following a crisis, conduct an evaluation of the organization’s response.
- Evaluate how you can improve ongoing communications efforts.
Once the crisis begins to subside, educate the public about related health issues and correct any misconceptions.
- Monitor media for information related to the event and provide corrections as needed.
- Get ongoing feedback and determine how messages or the general communication strategy should be changed.
Planning ahead does not eliminate risk. Its purpose is to make the most efficient use of time and resources. The value of planning should not be judged by the accuracy of its predictions, but by whether it helps optimize results in a changing environment.
If you follow these steps, you’re providing your audiences with the information needed to make focused, straight-forward and sound decisions to protect themselves and their families, especially when there are conflicting messages in the public.
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Planning ahead does not eliminate risk. Its purpose is to make the most efficient use of time and resources. The value of planning should not be judged by the accuracy of its predictions, but by whether it helps optimize results in a changing environment.
If you follow these steps, you’re providing your audiences with the information needed to make focused, straight-forward and sound decisions to protect themselves and their families, especially when there are conflicting messages in the public.
Situational awareness is the first step in an informed response.
- Get the facts and identify your sources.
It is essential to carefully identify:
- Who should you include in your chain of command?
- Up to what level?
- Where within the scope of organization?
Throughout the event, continue to gather information and update situational awareness.
- Monitor media coverage.
- Work with agency experts and response leaders
- Compile relevant information about the response.
- Develop the plan for sharing information with the public.
Identify personnel and make assignments.
- Understand your approval process
- Prep information based on audiences.
- Seek and obtain approvals from within your organization before sharing information.
Anticipate likely questions from the media and recognizing their role can improve the effectiveness of communication.
- Release facts and do not speculate.
- Have up-to-date media and other contact lists in place, including after-hour numbers.
Following a crisis, conduct an evaluation of the organization’s response.
- Evaluate how you can improve ongoing communications efforts.
Once the crisis begins to subside, educate the public about related health issues and correct any misconceptions.
- Monitor media for information related to the event and provide corrections as needed.
- Get ongoing feedback and determine how messages or the general communication strategy should be changed.
Planning ahead does not eliminate risk. Its purpose is to make the most efficient use of time and resources. The value of planning should not be judged by the accuracy of its predictions, but by whether it helps optimize results in a changing environment.
If you follow these steps, you’re providing your audiences with the information needed to make focused, straight-forward and sound decisions to protect themselves and their families, especially when there are conflicting messages in the public.
Planning ahead does not eliminate risk. Its purpose is to make the most efficient use of time and resources. The value of planning should not be judged by the accuracy of its predictions, but by whether it helps optimize results in a changing environment.
If you follow these steps, you’re providing your audiences with the information needed to make focused, straight-forward and sound decisions to protect themselves and their families, especially when there are conflicting messages in the public.
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Planning ahead does not eliminate risk. Its purpose is to make the most efficient use of time and resources. The value of planning should not be judged by the accuracy of its predictions, but by whether it helps optimize results in a changing environment.
If you follow these steps, you’re providing your audiences with the information needed to make focused, straight-forward and sound decisions to protect themselves and their families, especially when there are conflicting messages in the public.
Verify the Situation
Situational awareness is the first step in an informed response.
- Get the facts and identify your sources.
Conduct Notifications
It is essential to carefully identify:
- Who should you include in your chain of command?
- Up to what level?
- Where within the scope of organization?
Conduct a Crisis Assessment/Activate Crisis Plan
Throughout the event, continue to gather information and update situational awareness.
- Monitor media coverage.
- Work with agency experts and response leaders
- Compile relevant information about the response.
- Develop the plan for sharing information with the public.
Organize Assignments Quickly
Identify personnel and make assignments.
Prepare Information and Obtain Approvals
- Understand your approval process
- Prep information based on audiences.
- Seek and obtain approvals from within your organization before sharing information.
Release Information Through Prearranged Channels
Anticipate likely questions from the media and recognizing their role can improve the effectiveness of communication.
- Release facts and do not speculate.
- Have up-to-date media and other contact lists in place, including after-hour numbers.
Obtain Feedback and Conduct Crisis Evaluation
Following a crisis, conduct an evaluation of the organization’s response.
- Evaluate how you can improve ongoing communications efforts.
Conduct Public Education
Once the crisis begins to subside, educate the public about related health issues and correct any misconceptions.
Monitor Events
- Monitor media for information related to the event and provide corrections as needed.
- Get ongoing feedback and determine how messages or the general communication strategy should be changed.
