Introduction
Introduction
CERC Principals of Communication
CERC Principals of Communication
Psychology of a Crisis
Psychology of a Crisis
Defining Audiences
Defining Audiences
Crisis Life Cycle
Crisis Life Cycle
Communicate Effectively
Communicate Effectively
Working With the Media
Working With the Media
Spokesperson
Spokesperson
Social Media
Social Media
Summary
Summary
8
Heading
Heading
Heading
Heading
Heading
Heading
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.
What’s a Rich Text element?
This is a subheading and where it goes in the document flow
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content. The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content. The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content. The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content. The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
This is an h2 heading inside rich text
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
Static and dynamic content editing
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
Static and dynamic content editing
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
Static and dynamic content editing
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
Static and dynamic content editing
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
How to customize formatting for each rich text
Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.
3
/
3
:
Spokesperson
Answer Questions and Stay on Message
Knowledge Check
Remember to always answer your audience’s questions while also staying on message.
Remember to always answer your audience’s questions while also staying on message.
Remember to always answer your audience’s questions while also staying on message.
Remember to always answer your audience’s questions while also staying on message.
1
2
3
4
5
6
7
8
9
10
11
12
Remember to always answer your audience’s questions while also staying on message.
Remember to always answer your audience’s questions while also staying on message.
Remember to always answer your audience’s questions while also staying on message.
Remember to always answer your audience’s questions while also staying on message.
Remember to always answer your audience’s questions while also staying on message.
Remember to always answer your audience’s questions while also staying on message.
Remember to always answer your audience’s questions while also staying on message.
Remember to always answer your audience’s questions while also staying on message.
Remember to always answer your audience’s questions while also staying on message.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra.
Remember to always answer your audience’s questions while also staying on message.
Prepare to answer these questions:
Prepare to answer these questions:
Are my family and I safe?
What can I do to protect me and my family?
Who is in charge here?
What can we expect?
Why did this happen?
When will this be over?
Were you forewarned?
Why wasn’t this prevented?
What else can go wrong?
When did you begin working on this?
What does this information mean?
Prepare to answer these questions:
1
Are my family and I safe?
2
What can I do to protect me and my family?
3
Who is in charge here?
4
What can we expect?
5
Why did this happen?
6
When will this be over?
7
Were you forewarned?
8
Why wasn’t this prevented?
9
What else can go wrong?
10
When did you begin working on this?
11
What does this information mean?
12
Prepare to answer these questions:
Are my family and I safe?
What can I do to protect me and my family?
Who is in charge here?
What can we expect?
Why did this happen?
When will this be over?
Were you forewarned?
Why wasn’t this prevented?
What else can go wrong?
When did you begin working on this?
What does this information mean?
Are my family and I safe?
What can I do to protect me and my family?
Who is in charge here?
What can we expect?
Why did this happen?
When will this be over?
Were you forewarned?
Why wasn’t this prevented?
What else can go wrong?
When did you begin working on this?
What does this information mean?
Are my family and I safe?
What can I do to protect me and my family?
Prepare to answer these questions:
Are my family and I safe?
What can I do to protect me and my family?
Who is in charge here?
What can we expect?
Why did this happen?
When will this be over?
Were you forewarned?
Why wasn’t this prevented?
What else can go wrong?
When did you begin working on this?
What does this information mean?
Prepare to answer these questions:
Are my family and I safe?
What can I do to protect me and my family?
Who is in charge here?
What can we expect?
Why did this happen?
When will this be over?
Were you forewarned?
Why wasn’t this prevented?
What else can go wrong?
When did you begin working on this?
What does this information mean?
Prepare to answer these questions:
Prepare to answer these questions:
Are my family and I safe?
What can I do to protect me and my family?
Who is in charge here?
What can we expect?
Why did this happen?
When will this be over?
Were you forewarned?
Why wasn’t this prevented?
What else can go wrong?
When did you begin working on this?
What does this information mean?
Prepare to answer these questions:
Prepare to answer these questions:
Are my family and I safe?
What can I do to protect me and my family?
Who is in charge here?
What can we expect?
Why did this happen?
When will this be over?
Were you forewarned?
Why wasn’t this prevented?
What else can go wrong?
When did you begin working on this?
What does this information mean?
Prepare to answer these questions:
Prepare to answer these questions:
Prepare to answer these questions:
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra.
Are my family and I safe?
What can I do to protect me and my family?
Who is in charge here?
What can we expect?
Why did this happen?
When will this be over?
Were you forewarned?
Why wasn’t this prevented?
What else can go wrong?
When did you begin working on this?
What does this information mean?
But stay on message:
But stay on message:
“What’s important to remember is…”
“I can’t answer that question, but I can tell you…”
“Before I forget, I want to tell your viewers…”
“Let me put that into perspective…”
But stay on message:
1
“What’s important to remember is…”
2
“I can’t answer that question, but I can tell you…”
3
“Before I forget, I want to tell your viewers…”
4
“Let me put that into perspective…”
5
6
7
8
9
10
11
12
But stay on message:
“What’s important to remember is…”
“I can’t answer that question, but I can tell you…”
“Before I forget, I want to tell your viewers…”
“Let me put that into perspective…”
“What’s important to remember is…”
“I can’t answer that question, but I can tell you…”
“Before I forget, I want to tell your viewers…”
“Let me put that into perspective…”
“What’s important to remember is…”
“I can’t answer that question, but I can tell you…”
But stay on message:
“What’s important to remember is…”
“I can’t answer that question, but I can tell you…”
“Before I forget, I want to tell your viewers…”
“Let me put that into perspective…”
But stay on message:
“What’s important to remember is…”
“I can’t answer that question, but I can tell you…”
“Before I forget, I want to tell your viewers…”
“Let me put that into perspective…”
But stay on message:
But stay on message:
“What’s important to remember is…”
“I can’t answer that question, but I can tell you…”
“Before I forget, I want to tell your viewers…”
“Let me put that into perspective…”
But stay on message:
But stay on message:
“What’s important to remember is…”
“I can’t answer that question, but I can tell you…”
“Before I forget, I want to tell your viewers…”
“Let me put that into perspective…”
But stay on message:
But stay on message:
But stay on message:
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra.
“What’s important to remember is…”
“I can’t answer that question, but I can tell you…”
“Before I forget, I want to tell your viewers…”
“Let me put that into perspective…”
DON’T MISS ANYTHING. CLICK EACH TAB TO LEARN MORE.
Remember to always answer your audience’s questions while also staying on message.
Remember to always answer your audience’s questions while also staying on message.
Remember to always answer your audience’s questions while also staying on message.
Remember to always answer your audience’s questions while also staying on message.
1
2
3
4
5
6
7
8
9
10
11
12
Remember to always answer your audience’s questions while also staying on message.
Remember to always answer your audience’s questions while also staying on message.
Remember to always answer your audience’s questions while also staying on message.
Remember to always answer your audience’s questions while also staying on message.
Remember to always answer your audience’s questions while also staying on message.
Remember to always answer your audience’s questions while also staying on message.
Remember to always answer your audience’s questions while also staying on message.
Remember to always answer your audience’s questions while also staying on message.
Remember to always answer your audience’s questions while also staying on message.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra.
Remember to always answer your audience’s questions while also staying on message.
Prepare to answer these questions:
Prepare to answer these questions:
Are my family and I safe?
What can I do to protect me and my family?
Who is in charge here?
What can we expect?
Why did this happen?
When will this be over?
Were you forewarned?
Why wasn’t this prevented?
What else can go wrong?
When did you begin working on this?
What does this information mean?
Prepare to answer these questions:
1
Are my family and I safe?
2
What can I do to protect me and my family?
3
Who is in charge here?
4
What can we expect?
5
Why did this happen?
6
When will this be over?
7
Were you forewarned?
8
Why wasn’t this prevented?
9
What else can go wrong?
10
When did you begin working on this?
11
What does this information mean?
12
Prepare to answer these questions:
Are my family and I safe?
What can I do to protect me and my family?
Who is in charge here?
What can we expect?
Why did this happen?
When will this be over?
Were you forewarned?
Why wasn’t this prevented?
What else can go wrong?
When did you begin working on this?
What does this information mean?
Are my family and I safe?
What can I do to protect me and my family?
Who is in charge here?
What can we expect?
Why did this happen?
When will this be over?
Were you forewarned?
Why wasn’t this prevented?
What else can go wrong?
When did you begin working on this?
What does this information mean?
Are my family and I safe?
What can I do to protect me and my family?
Prepare to answer these questions:
Are my family and I safe?
What can I do to protect me and my family?
Who is in charge here?
What can we expect?
Why did this happen?
When will this be over?
Were you forewarned?
Why wasn’t this prevented?
What else can go wrong?
When did you begin working on this?
What does this information mean?
Prepare to answer these questions:
Are my family and I safe?
What can I do to protect me and my family?
Who is in charge here?
What can we expect?
Why did this happen?
When will this be over?
Were you forewarned?
Why wasn’t this prevented?
What else can go wrong?
When did you begin working on this?
What does this information mean?
Prepare to answer these questions:
Prepare to answer these questions:
Are my family and I safe?
What can I do to protect me and my family?
Who is in charge here?
What can we expect?
Why did this happen?
When will this be over?
Were you forewarned?
Why wasn’t this prevented?
What else can go wrong?
When did you begin working on this?
What does this information mean?
Prepare to answer these questions:
Prepare to answer these questions:
Are my family and I safe?
What can I do to protect me and my family?
Who is in charge here?
What can we expect?
Why did this happen?
When will this be over?
Were you forewarned?
Why wasn’t this prevented?
What else can go wrong?
When did you begin working on this?
What does this information mean?
Prepare to answer these questions:
Prepare to answer these questions:
Prepare to answer these questions:
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra.
Are my family and I safe?
What can I do to protect me and my family?
Who is in charge here?
What can we expect?
Why did this happen?
When will this be over?
Were you forewarned?
Why wasn’t this prevented?
What else can go wrong?
When did you begin working on this?
What does this information mean?
But stay on message:
But stay on message:
“What’s important to remember is…”
“I can’t answer that question, but I can tell you…”
“Before I forget, I want to tell your viewers…”
“Let me put that into perspective…”
But stay on message:
1
“What’s important to remember is…”
2
“I can’t answer that question, but I can tell you…”
3
“Before I forget, I want to tell your viewers…”
4
“Let me put that into perspective…”
5
6
7
8
9
10
11
12
But stay on message:
“What’s important to remember is…”
“I can’t answer that question, but I can tell you…”
“Before I forget, I want to tell your viewers…”
“Let me put that into perspective…”
“What’s important to remember is…”
“I can’t answer that question, but I can tell you…”
“Before I forget, I want to tell your viewers…”
“Let me put that into perspective…”
“What’s important to remember is…”
“I can’t answer that question, but I can tell you…”
But stay on message:
“What’s important to remember is…”
“I can’t answer that question, but I can tell you…”
“Before I forget, I want to tell your viewers…”
“Let me put that into perspective…”
But stay on message:
“What’s important to remember is…”
“I can’t answer that question, but I can tell you…”
“Before I forget, I want to tell your viewers…”
“Let me put that into perspective…”
But stay on message:
But stay on message:
“What’s important to remember is…”
“I can’t answer that question, but I can tell you…”
“Before I forget, I want to tell your viewers…”
“Let me put that into perspective…”
But stay on message:
But stay on message:
“What’s important to remember is…”
“I can’t answer that question, but I can tell you…”
“Before I forget, I want to tell your viewers…”
“Let me put that into perspective…”
But stay on message:
But stay on message:
But stay on message:
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra.
“What’s important to remember is…”
“I can’t answer that question, but I can tell you…”
“Before I forget, I want to tell your viewers…”
“Let me put that into perspective…”
