Introduction
Introduction
CERC Principals of Communication
CERC Principals of Communication
Psychology of a Crisis
Psychology of a Crisis
Defining Audiences
Defining Audiences
Crisis Life Cycle
Crisis Life Cycle
Communicate Effectively
Communicate Effectively
Working With the Media
Working With the Media
Spokesperson
Spokesperson
Social Media
Social Media
Summary
Summary
8
Heading
Heading
Heading
Heading
Heading
Heading
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Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.
What’s a Rich Text element?
This is a subheading and where it goes in the document flow
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content. The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content. The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content. The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content. The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
This is an h2 heading inside rich text
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
Static and dynamic content editing
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
Static and dynamic content editing
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
Static and dynamic content editing
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
Static and dynamic content editing
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
How to customize formatting for each rich text
Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.
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Spokesperson
Components of the Message
Knowledge Check
Consistent messages are vital. Here are some key recommendations for a spokesperson:
Consistent messages are vital. Here are some key recommendations for a spokesperson:
Don’t over-reassure.
Acknowledge uncertainty and offer only what you know.
Emphasize that a process is in place to learn more. Describe it in simple terms.
Give anticipatory guidance.
Be regretful, not defensive. For example, say, “We wish that more doses of vaccine were currently available.”
Acknowledge fears. Don’t tell people they shouldn’t be afraid.
Acknowledge the misery of a catastrophic event, and then help move people toward the future through positive actions.
Express wishes. Say, “I wish we knew more” or “I wish our answers were more definitive.”
Be willing to address the “what if” questions. These are questions that everyone is thinking about, and to which they want expert answers. This is especially true if the “what ifs” could happen and people need to be emotionally prepared for them.
- But, don’t try and answer hypothetical questions (questions about scenarios that are unlikely to happen).
Give people things to do. Simple actions will give people a sense of control and will help motivate them to stay tuned to what is happening.
Consistent messages are vital. Here are some key recommendations for a spokesperson:
1
Don’t over-reassure.
2
Acknowledge uncertainty and offer only what you know.
3
Emphasize that a process is in place to learn more. Describe it in simple terms.
4
Give anticipatory guidance.
5
Be regretful, not defensive. For example, say, “We wish that more doses of vaccine were currently available.”
6
Acknowledge fears. Don’t tell people they shouldn’t be afraid.
7
Acknowledge the misery of a catastrophic event, and then help move people toward the future through positive actions.
8
Express wishes. Say, “I wish we knew more” or “I wish our answers were more definitive.”
9
Be willing to address the “what if” questions. These are questions that everyone is thinking about, and to which they want expert answers. This is especially true if the “what ifs” could happen and people need to be emotionally prepared for them.
- But, don’t try and answer hypothetical questions (questions about scenarios that are unlikely to happen).
10
Give people things to do. Simple actions will give people a sense of control and will help motivate them to stay tuned to what is happening.
11
12
Consistent messages are vital. Here are some key recommendations for a spokesperson:
Don’t over-reassure.
Acknowledge uncertainty and offer only what you know.
Emphasize that a process is in place to learn more. Describe it in simple terms.
Give anticipatory guidance.
Be regretful, not defensive. For example, say, “We wish that more doses of vaccine were currently available.”
Acknowledge fears. Don’t tell people they shouldn’t be afraid.
Acknowledge the misery of a catastrophic event, and then help move people toward the future through positive actions.
Express wishes. Say, “I wish we knew more” or “I wish our answers were more definitive.”
Be willing to address the “what if” questions. These are questions that everyone is thinking about, and to which they want expert answers. This is especially true if the “what ifs” could happen and people need to be emotionally prepared for them.
- But, don’t try and answer hypothetical questions (questions about scenarios that are unlikely to happen).
Give people things to do. Simple actions will give people a sense of control and will help motivate them to stay tuned to what is happening.
Don’t over-reassure.
Acknowledge uncertainty and offer only what you know.
Emphasize that a process is in place to learn more. Describe it in simple terms.
Give anticipatory guidance.
Be regretful, not defensive. For example, say, “We wish that more doses of vaccine were currently available.”
Acknowledge fears. Don’t tell people they shouldn’t be afraid.
Acknowledge the misery of a catastrophic event, and then help move people toward the future through positive actions.
Express wishes. Say, “I wish we knew more” or “I wish our answers were more definitive.”
Be willing to address the “what if” questions. These are questions that everyone is thinking about, and to which they want expert answers. This is especially true if the “what ifs” could happen and people need to be emotionally prepared for them.
- But, don’t try and answer hypothetical questions (questions about scenarios that are unlikely to happen).
Give people things to do. Simple actions will give people a sense of control and will help motivate them to stay tuned to what is happening.
Don’t over-reassure.
Acknowledge uncertainty and offer only what you know.
Consistent messages are vital. Here are some key recommendations for a spokesperson:
Don’t over-reassure.
Acknowledge uncertainty and offer only what you know.
Emphasize that a process is in place to learn more. Describe it in simple terms.
Give anticipatory guidance.
Be regretful, not defensive. For example, say, “We wish that more doses of vaccine were currently available.”
Acknowledge fears. Don’t tell people they shouldn’t be afraid.
Acknowledge the misery of a catastrophic event, and then help move people toward the future through positive actions.
Express wishes. Say, “I wish we knew more” or “I wish our answers were more definitive.”
Be willing to address the “what if” questions. These are questions that everyone is thinking about, and to which they want expert answers. This is especially true if the “what ifs” could happen and people need to be emotionally prepared for them.
- But, don’t try and answer hypothetical questions (questions about scenarios that are unlikely to happen).
Give people things to do. Simple actions will give people a sense of control and will help motivate them to stay tuned to what is happening.
Consistent messages are vital. Here are some key recommendations for a spokesperson:
Don’t over-reassure.
Acknowledge uncertainty and offer only what you know.
Emphasize that a process is in place to learn more. Describe it in simple terms.
Give anticipatory guidance.
Be regretful, not defensive. For example, say, “We wish that more doses of vaccine were currently available.”
Acknowledge fears. Don’t tell people they shouldn’t be afraid.
Acknowledge the misery of a catastrophic event, and then help move people toward the future through positive actions.
Express wishes. Say, “I wish we knew more” or “I wish our answers were more definitive.”
Be willing to address the “what if” questions. These are questions that everyone is thinking about, and to which they want expert answers. This is especially true if the “what ifs” could happen and people need to be emotionally prepared for them.
- But, don’t try and answer hypothetical questions (questions about scenarios that are unlikely to happen).
Give people things to do. Simple actions will give people a sense of control and will help motivate them to stay tuned to what is happening.
Consistent messages are vital. Here are some key recommendations for a spokesperson:
Consistent messages are vital. Here are some key recommendations for a spokesperson:
Don’t over-reassure.
Acknowledge uncertainty and offer only what you know.
Emphasize that a process is in place to learn more. Describe it in simple terms.
Give anticipatory guidance.
Be regretful, not defensive. For example, say, “We wish that more doses of vaccine were currently available.”
Acknowledge fears. Don’t tell people they shouldn’t be afraid.
Acknowledge the misery of a catastrophic event, and then help move people toward the future through positive actions.
Express wishes. Say, “I wish we knew more” or “I wish our answers were more definitive.”
Be willing to address the “what if” questions. These are questions that everyone is thinking about, and to which they want expert answers. This is especially true if the “what ifs” could happen and people need to be emotionally prepared for them.
- But, don’t try and answer hypothetical questions (questions about scenarios that are unlikely to happen).
Give people things to do. Simple actions will give people a sense of control and will help motivate them to stay tuned to what is happening.
Consistent messages are vital. Here are some key recommendations for a spokesperson:
Consistent messages are vital. Here are some key recommendations for a spokesperson:
Don’t over-reassure.
Acknowledge uncertainty and offer only what you know.
Emphasize that a process is in place to learn more. Describe it in simple terms.
Give anticipatory guidance.
Be regretful, not defensive. For example, say, “We wish that more doses of vaccine were currently available.”
Acknowledge fears. Don’t tell people they shouldn’t be afraid.
Acknowledge the misery of a catastrophic event, and then help move people toward the future through positive actions.
Express wishes. Say, “I wish we knew more” or “I wish our answers were more definitive.”
Be willing to address the “what if” questions. These are questions that everyone is thinking about, and to which they want expert answers. This is especially true if the “what ifs” could happen and people need to be emotionally prepared for them.
- But, don’t try and answer hypothetical questions (questions about scenarios that are unlikely to happen).
Give people things to do. Simple actions will give people a sense of control and will help motivate them to stay tuned to what is happening.
Consistent messages are vital. Here are some key recommendations for a spokesperson:
Consistent messages are vital. Here are some key recommendations for a spokesperson:
Consistent messages are vital. Here are some key recommendations for a spokesperson:
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra.
Don’t over-reassure.
Acknowledge uncertainty and offer only what you know.
Emphasize that a process is in place to learn more. Describe it in simple terms.
Give anticipatory guidance.
Be regretful, not defensive. For example, say, “We wish that more doses of vaccine were currently available.”
Acknowledge fears. Don’t tell people they shouldn’t be afraid.
Acknowledge the misery of a catastrophic event, and then help move people toward the future through positive actions.
Express wishes. Say, “I wish we knew more” or “I wish our answers were more definitive.”
Be willing to address the “what if” questions. These are questions that everyone is thinking about, and to which they want expert answers. This is especially true if the “what ifs” could happen and people need to be emotionally prepared for them.
- But, don’t try and answer hypothetical questions (questions about scenarios that are unlikely to happen).
Give people things to do. Simple actions will give people a sense of control and will help motivate them to stay tuned to what is happening.
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Consistent messages are vital. Here are some key recommendations for a spokesperson:
Consistent messages are vital. Here are some key recommendations for a spokesperson:
Don’t over-reassure.
Acknowledge uncertainty and offer only what you know.
Emphasize that a process is in place to learn more. Describe it in simple terms.
Give anticipatory guidance.
Be regretful, not defensive. For example, say, “We wish that more doses of vaccine were currently available.”
Acknowledge fears. Don’t tell people they shouldn’t be afraid.
Acknowledge the misery of a catastrophic event, and then help move people toward the future through positive actions.
Express wishes. Say, “I wish we knew more” or “I wish our answers were more definitive.”
Be willing to address the “what if” questions. These are questions that everyone is thinking about, and to which they want expert answers. This is especially true if the “what ifs” could happen and people need to be emotionally prepared for them.
- But, don’t try and answer hypothetical questions (questions about scenarios that are unlikely to happen).
Give people things to do. Simple actions will give people a sense of control and will help motivate them to stay tuned to what is happening.
Consistent messages are vital. Here are some key recommendations for a spokesperson:
1
Don’t over-reassure.
2
Acknowledge uncertainty and offer only what you know.
3
Emphasize that a process is in place to learn more. Describe it in simple terms.
4
Give anticipatory guidance.
5
Be regretful, not defensive. For example, say, “We wish that more doses of vaccine were currently available.”
6
Acknowledge fears. Don’t tell people they shouldn’t be afraid.
7
Acknowledge the misery of a catastrophic event, and then help move people toward the future through positive actions.
8
Express wishes. Say, “I wish we knew more” or “I wish our answers were more definitive.”
9
Be willing to address the “what if” questions. These are questions that everyone is thinking about, and to which they want expert answers. This is especially true if the “what ifs” could happen and people need to be emotionally prepared for them.
- But, don’t try and answer hypothetical questions (questions about scenarios that are unlikely to happen).
10
Give people things to do. Simple actions will give people a sense of control and will help motivate them to stay tuned to what is happening.
11
12
Consistent messages are vital. Here are some key recommendations for a spokesperson:
Don’t over-reassure.
Acknowledge uncertainty and offer only what you know.
Emphasize that a process is in place to learn more. Describe it in simple terms.
Give anticipatory guidance.
Be regretful, not defensive. For example, say, “We wish that more doses of vaccine were currently available.”
Acknowledge fears. Don’t tell people they shouldn’t be afraid.
Acknowledge the misery of a catastrophic event, and then help move people toward the future through positive actions.
Express wishes. Say, “I wish we knew more” or “I wish our answers were more definitive.”
Be willing to address the “what if” questions. These are questions that everyone is thinking about, and to which they want expert answers. This is especially true if the “what ifs” could happen and people need to be emotionally prepared for them.
- But, don’t try and answer hypothetical questions (questions about scenarios that are unlikely to happen).
Give people things to do. Simple actions will give people a sense of control and will help motivate them to stay tuned to what is happening.
Don’t over-reassure.
Acknowledge uncertainty and offer only what you know.
Emphasize that a process is in place to learn more. Describe it in simple terms.
Give anticipatory guidance.
Be regretful, not defensive. For example, say, “We wish that more doses of vaccine were currently available.”
Acknowledge fears. Don’t tell people they shouldn’t be afraid.
Acknowledge the misery of a catastrophic event, and then help move people toward the future through positive actions.
Express wishes. Say, “I wish we knew more” or “I wish our answers were more definitive.”
Be willing to address the “what if” questions. These are questions that everyone is thinking about, and to which they want expert answers. This is especially true if the “what ifs” could happen and people need to be emotionally prepared for them.
- But, don’t try and answer hypothetical questions (questions about scenarios that are unlikely to happen).
Give people things to do. Simple actions will give people a sense of control and will help motivate them to stay tuned to what is happening.
Don’t over-reassure.
Acknowledge uncertainty and offer only what you know.
Consistent messages are vital. Here are some key recommendations for a spokesperson:
Don’t over-reassure.
Acknowledge uncertainty and offer only what you know.
Emphasize that a process is in place to learn more. Describe it in simple terms.
Give anticipatory guidance.
Be regretful, not defensive. For example, say, “We wish that more doses of vaccine were currently available.”
Acknowledge fears. Don’t tell people they shouldn’t be afraid.
Acknowledge the misery of a catastrophic event, and then help move people toward the future through positive actions.
Express wishes. Say, “I wish we knew more” or “I wish our answers were more definitive.”
Be willing to address the “what if” questions. These are questions that everyone is thinking about, and to which they want expert answers. This is especially true if the “what ifs” could happen and people need to be emotionally prepared for them.
- But, don’t try and answer hypothetical questions (questions about scenarios that are unlikely to happen).
Give people things to do. Simple actions will give people a sense of control and will help motivate them to stay tuned to what is happening.
Consistent messages are vital. Here are some key recommendations for a spokesperson:
Don’t over-reassure.
Acknowledge uncertainty and offer only what you know.
Emphasize that a process is in place to learn more. Describe it in simple terms.
Give anticipatory guidance.
Be regretful, not defensive. For example, say, “We wish that more doses of vaccine were currently available.”
Acknowledge fears. Don’t tell people they shouldn’t be afraid.
Acknowledge the misery of a catastrophic event, and then help move people toward the future through positive actions.
Express wishes. Say, “I wish we knew more” or “I wish our answers were more definitive.”
Be willing to address the “what if” questions. These are questions that everyone is thinking about, and to which they want expert answers. This is especially true if the “what ifs” could happen and people need to be emotionally prepared for them.
- But, don’t try and answer hypothetical questions (questions about scenarios that are unlikely to happen).
Give people things to do. Simple actions will give people a sense of control and will help motivate them to stay tuned to what is happening.
Consistent messages are vital. Here are some key recommendations for a spokesperson:
Consistent messages are vital. Here are some key recommendations for a spokesperson:
Don’t over-reassure.
Acknowledge uncertainty and offer only what you know.
Emphasize that a process is in place to learn more. Describe it in simple terms.
Give anticipatory guidance.
Be regretful, not defensive. For example, say, “We wish that more doses of vaccine were currently available.”
Acknowledge fears. Don’t tell people they shouldn’t be afraid.
Acknowledge the misery of a catastrophic event, and then help move people toward the future through positive actions.
Express wishes. Say, “I wish we knew more” or “I wish our answers were more definitive.”
Be willing to address the “what if” questions. These are questions that everyone is thinking about, and to which they want expert answers. This is especially true if the “what ifs” could happen and people need to be emotionally prepared for them.
- But, don’t try and answer hypothetical questions (questions about scenarios that are unlikely to happen).
Give people things to do. Simple actions will give people a sense of control and will help motivate them to stay tuned to what is happening.
Consistent messages are vital. Here are some key recommendations for a spokesperson:
Consistent messages are vital. Here are some key recommendations for a spokesperson:
Don’t over-reassure.
Acknowledge uncertainty and offer only what you know.
Emphasize that a process is in place to learn more. Describe it in simple terms.
Give anticipatory guidance.
Be regretful, not defensive. For example, say, “We wish that more doses of vaccine were currently available.”
Acknowledge fears. Don’t tell people they shouldn’t be afraid.
Acknowledge the misery of a catastrophic event, and then help move people toward the future through positive actions.
Express wishes. Say, “I wish we knew more” or “I wish our answers were more definitive.”
Be willing to address the “what if” questions. These are questions that everyone is thinking about, and to which they want expert answers. This is especially true if the “what ifs” could happen and people need to be emotionally prepared for them.
- But, don’t try and answer hypothetical questions (questions about scenarios that are unlikely to happen).
Give people things to do. Simple actions will give people a sense of control and will help motivate them to stay tuned to what is happening.
Consistent messages are vital. Here are some key recommendations for a spokesperson:
Consistent messages are vital. Here are some key recommendations for a spokesperson:
Consistent messages are vital. Here are some key recommendations for a spokesperson:
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra.
Don’t over-reassure.
Acknowledge uncertainty and offer only what you know.
Emphasize that a process is in place to learn more. Describe it in simple terms.
Give anticipatory guidance.
Be regretful, not defensive. For example, say, “We wish that more doses of vaccine were currently available.”
Acknowledge fears. Don’t tell people they shouldn’t be afraid.
Acknowledge the misery of a catastrophic event, and then help move people toward the future through positive actions.
Express wishes. Say, “I wish we knew more” or “I wish our answers were more definitive.”
Be willing to address the “what if” questions. These are questions that everyone is thinking about, and to which they want expert answers. This is especially true if the “what ifs” could happen and people need to be emotionally prepared for them.
- But, don’t try and answer hypothetical questions (questions about scenarios that are unlikely to happen).
Give people things to do. Simple actions will give people a sense of control and will help motivate them to stay tuned to what is happening.
