Introduction
Introduction
CERC Principals of Communication
CERC Principals of Communication
Psychology of a Crisis
Psychology of a Crisis
Defining Audiences
Defining Audiences
Crisis Life Cycle
Crisis Life Cycle
Communicate Effectively
Communicate Effectively
Working With the Media
Working With the Media
Spokesperson
Spokesperson
Social Media
Social Media
Summary
Summary
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Heading
Heading
Heading
Heading
Heading
Heading
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What’s a Rich Text element?
This is a subheading and where it goes in the document flow
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content. The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content. The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content. The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content. The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
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A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
Static and dynamic content editing
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
Static and dynamic content editing
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
Static and dynamic content editing
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
Static and dynamic content editing
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
How to customize formatting for each rich text
Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.
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Psychology of a Crisis
Psychological Concerns During Public Communications
Knowledge Check
During a crisis or emergency, members of the public may feel:
During a crisis or emergency, members of the public may feel:
Uncertainty
Fear, anxiety and dread
Hopelessness and helplessness
Denial
During a crisis or emergency, members of the public may feel:
1
Uncertainty
2
Fear, anxiety and dread
3
Hopelessness and helplessness
4
Denial
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10
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12
During a crisis or emergency, members of the public may feel:
Uncertainty
Fear, anxiety and dread
Hopelessness and helplessness
Denial
Uncertainty
Fear, anxiety and dread
Hopelessness and helplessness
Denial
Uncertainty
Fear, anxiety and dread
During a crisis or emergency, members of the public may feel:
Uncertainty
Fear, anxiety and dread
Hopelessness and helplessness
Denial
During a crisis or emergency, members of the public may feel:
Uncertainty
Fear, anxiety and dread
Hopelessness and helplessness
Denial
During a crisis or emergency, members of the public may feel:
During a crisis or emergency, members of the public may feel:
Uncertainty
Fear, anxiety and dread
Hopelessness and helplessness
Denial
During a crisis or emergency, members of the public may feel:
During a crisis or emergency, members of the public may feel:
Uncertainty
Fear, anxiety and dread
Hopelessness and helplessness
Denial
During a crisis or emergency, members of the public may feel:
During a crisis or emergency, members of the public may feel:
During a crisis or emergency, members of the public may feel:
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra.
Uncertainty
Fear, anxiety and dread
Hopelessness and helplessness
Denial
Some members of the public may exhibit potentially harmful behaviors during a crisis, including:
Some members of the public may exhibit potentially harmful behaviors during a crisis, including:
Seeking special treatment.
Negative, vicarious rehearsal: Some people vicariously participate in a crisis which they have no danger of actually experiencing and become critical of the official guidance and recommendations. An example is watching a crisis unfold in another location and reacting on social media with misinformed information.
Stigmatization of a particular group that members of the public blame for the crisis. This became common following 9/11 as people from the middle east were blamed. We saw it again with COVID-19 and people of Chinese descent.
Some members of the public may exhibit potentially harmful behaviors during a crisis, including:
1
Seeking special treatment.
2
Negative, vicarious rehearsal: Some people vicariously participate in a crisis which they have no danger of actually experiencing and become critical of the official guidance and recommendations. An example is watching a crisis unfold in another location and reacting on social media with misinformed information.
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Stigmatization of a particular group that members of the public blame for the crisis. This became common following 9/11 as people from the middle east were blamed. We saw it again with COVID-19 and people of Chinese descent.
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Some members of the public may exhibit potentially harmful behaviors during a crisis, including:
Seeking special treatment.
Negative, vicarious rehearsal: Some people vicariously participate in a crisis which they have no danger of actually experiencing and become critical of the official guidance and recommendations. An example is watching a crisis unfold in another location and reacting on social media with misinformed information.
Stigmatization of a particular group that members of the public blame for the crisis. This became common following 9/11 as people from the middle east were blamed. We saw it again with COVID-19 and people of Chinese descent.
Seeking special treatment.
Negative, vicarious rehearsal: Some people vicariously participate in a crisis which they have no danger of actually experiencing and become critical of the official guidance and recommendations. An example is watching a crisis unfold in another location and reacting on social media with misinformed information.
Stigmatization of a particular group that members of the public blame for the crisis. This became common following 9/11 as people from the middle east were blamed. We saw it again with COVID-19 and people of Chinese descent.
Seeking special treatment.
Negative, vicarious rehearsal: Some people vicariously participate in a crisis which they have no danger of actually experiencing and become critical of the official guidance and recommendations. An example is watching a crisis unfold in another location and reacting on social media with misinformed information.
Some members of the public may exhibit potentially harmful behaviors during a crisis, including:
Seeking special treatment.
Negative, vicarious rehearsal: Some people vicariously participate in a crisis which they have no danger of actually experiencing and become critical of the official guidance and recommendations. An example is watching a crisis unfold in another location and reacting on social media with misinformed information.
Stigmatization of a particular group that members of the public blame for the crisis. This became common following 9/11 as people from the middle east were blamed. We saw it again with COVID-19 and people of Chinese descent.
Some members of the public may exhibit potentially harmful behaviors during a crisis, including:
Seeking special treatment.
Negative, vicarious rehearsal: Some people vicariously participate in a crisis which they have no danger of actually experiencing and become critical of the official guidance and recommendations. An example is watching a crisis unfold in another location and reacting on social media with misinformed information.
Stigmatization of a particular group that members of the public blame for the crisis. This became common following 9/11 as people from the middle east were blamed. We saw it again with COVID-19 and people of Chinese descent.
Some members of the public may exhibit potentially harmful behaviors during a crisis, including:
Some members of the public may exhibit potentially harmful behaviors during a crisis, including:
Seeking special treatment.
Negative, vicarious rehearsal: Some people vicariously participate in a crisis which they have no danger of actually experiencing and become critical of the official guidance and recommendations. An example is watching a crisis unfold in another location and reacting on social media with misinformed information.
Stigmatization of a particular group that members of the public blame for the crisis. This became common following 9/11 as people from the middle east were blamed. We saw it again with COVID-19 and people of Chinese descent.
Some members of the public may exhibit potentially harmful behaviors during a crisis, including:
Some members of the public may exhibit potentially harmful behaviors during a crisis, including:
Seeking special treatment.
Negative, vicarious rehearsal: Some people vicariously participate in a crisis which they have no danger of actually experiencing and become critical of the official guidance and recommendations. An example is watching a crisis unfold in another location and reacting on social media with misinformed information.
Stigmatization of a particular group that members of the public blame for the crisis. This became common following 9/11 as people from the middle east were blamed. We saw it again with COVID-19 and people of Chinese descent.
Some members of the public may exhibit potentially harmful behaviors during a crisis, including:
Some members of the public may exhibit potentially harmful behaviors during a crisis, including:
Some members of the public may exhibit potentially harmful behaviors during a crisis, including:
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra.
Seeking special treatment.
Negative, vicarious rehearsal: Some people vicariously participate in a crisis which they have no danger of actually experiencing and become critical of the official guidance and recommendations. An example is watching a crisis unfold in another location and reacting on social media with misinformed information.
Stigmatization of a particular group that members of the public blame for the crisis. This became common following 9/11 as people from the middle east were blamed. We saw it again with COVID-19 and people of Chinese descent.
Those who are indirectly affected by the crisis through media exposure may personalize the event or see themselves as potential victims. For example, adults watch many, many hours of media coverage of disasters. This is associated with increased post-traumatic stress disorder (PTSD) and clinical depression symptoms.
Remember:
Those who are indirectly affected by the crisis through media exposure may personalize the event or see themselves as potential victims. For example, adults watch many, many hours of media coverage of disasters. This is associated with increased post-traumatic stress disorder (PTSD) and clinical depression symptoms.
Remember:
Those who are indirectly affected by the crisis through media exposure may personalize the event or see themselves as potential victims. For example, adults watch many, many hours of media coverage of disasters. This is associated with increased post-traumatic stress disorder (PTSD) and clinical depression symptoms.
Remember:
Those who are indirectly affected by the crisis through media exposure may personalize the event or see themselves as potential victims. For example, adults watch many, many hours of media coverage of disasters. This is associated with increased post-traumatic stress disorder (PTSD) and clinical depression symptoms.
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Remember:
Those who are indirectly affected by the crisis through media exposure may personalize the event or see themselves as potential victims. For example, adults watch many, many hours of media coverage of disasters. This is associated with increased post-traumatic stress disorder (PTSD) and clinical depression symptoms.
Remember:
Those who are indirectly affected by the crisis through media exposure may personalize the event or see themselves as potential victims. For example, adults watch many, many hours of media coverage of disasters. This is associated with increased post-traumatic stress disorder (PTSD) and clinical depression symptoms.
Remember:
Those who are indirectly affected by the crisis through media exposure may personalize the event or see themselves as potential victims. For example, adults watch many, many hours of media coverage of disasters. This is associated with increased post-traumatic stress disorder (PTSD) and clinical depression symptoms.
Remember:
Those who are indirectly affected by the crisis through media exposure may personalize the event or see themselves as potential victims. For example, adults watch many, many hours of media coverage of disasters. This is associated with increased post-traumatic stress disorder (PTSD) and clinical depression symptoms.
Remember:
Those who are indirectly affected by the crisis through media exposure may personalize the event or see themselves as potential victims. For example, adults watch many, many hours of media coverage of disasters. This is associated with increased post-traumatic stress disorder (PTSD) and clinical depression symptoms.
Remember:
Those who are indirectly affected by the crisis through media exposure may personalize the event or see themselves as potential victims. For example, adults watch many, many hours of media coverage of disasters. This is associated with increased post-traumatic stress disorder (PTSD) and clinical depression symptoms.
Remember:
Those who are indirectly affected by the crisis through media exposure may personalize the event or see themselves as potential victims. For example, adults watch many, many hours of media coverage of disasters. This is associated with increased post-traumatic stress disorder (PTSD) and clinical depression symptoms.
Remember:
Those who are indirectly affected by the crisis through media exposure may personalize the event or see themselves as potential victims. For example, adults watch many, many hours of media coverage of disasters. This is associated with increased post-traumatic stress disorder (PTSD) and clinical depression symptoms.
Remember:
Those who are indirectly affected by the crisis through media exposure may personalize the event or see themselves as potential victims. For example, adults watch many, many hours of media coverage of disasters. This is associated with increased post-traumatic stress disorder (PTSD) and clinical depression symptoms.
Remember:
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra.
Those who are indirectly affected by the crisis through media exposure may personalize the event or see themselves as potential victims. For example, adults watch many, many hours of media coverage of disasters. This is associated with increased post-traumatic stress disorder (PTSD) and clinical depression symptoms.
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During a crisis or emergency, members of the public may feel:
During a crisis or emergency, members of the public may feel:
Uncertainty
Fear, anxiety and dread
Hopelessness and helplessness
Denial
During a crisis or emergency, members of the public may feel:
1
Uncertainty
2
Fear, anxiety and dread
3
Hopelessness and helplessness
4
Denial
5
6
7
8
9
10
11
12
During a crisis or emergency, members of the public may feel:
Uncertainty
Fear, anxiety and dread
Hopelessness and helplessness
Denial
Uncertainty
Fear, anxiety and dread
Hopelessness and helplessness
Denial
Uncertainty
Fear, anxiety and dread
During a crisis or emergency, members of the public may feel:
Uncertainty
Fear, anxiety and dread
Hopelessness and helplessness
Denial
During a crisis or emergency, members of the public may feel:
Uncertainty
Fear, anxiety and dread
Hopelessness and helplessness
Denial
During a crisis or emergency, members of the public may feel:
During a crisis or emergency, members of the public may feel:
Uncertainty
Fear, anxiety and dread
Hopelessness and helplessness
Denial
During a crisis or emergency, members of the public may feel:
During a crisis or emergency, members of the public may feel:
Uncertainty
Fear, anxiety and dread
Hopelessness and helplessness
Denial
During a crisis or emergency, members of the public may feel:
During a crisis or emergency, members of the public may feel:
During a crisis or emergency, members of the public may feel:
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra.
Uncertainty
Fear, anxiety and dread
Hopelessness and helplessness
Denial
Some members of the public may exhibit potentially harmful behaviors during a crisis, including:
Some members of the public may exhibit potentially harmful behaviors during a crisis, including:
Seeking special treatment.
Negative, vicarious rehearsal: Some people vicariously participate in a crisis which they have no danger of actually experiencing and become critical of the official guidance and recommendations. An example is watching a crisis unfold in another location and reacting on social media with misinformed information.
Stigmatization of a particular group that members of the public blame for the crisis. This became common following 9/11 as people from the middle east were blamed. We saw it again with COVID-19 and people of Chinese descent.
Some members of the public may exhibit potentially harmful behaviors during a crisis, including:
1
Seeking special treatment.
2
Negative, vicarious rehearsal: Some people vicariously participate in a crisis which they have no danger of actually experiencing and become critical of the official guidance and recommendations. An example is watching a crisis unfold in another location and reacting on social media with misinformed information.
3
Stigmatization of a particular group that members of the public blame for the crisis. This became common following 9/11 as people from the middle east were blamed. We saw it again with COVID-19 and people of Chinese descent.
4
5
6
7
8
9
10
11
12
Some members of the public may exhibit potentially harmful behaviors during a crisis, including:
Seeking special treatment.
Negative, vicarious rehearsal: Some people vicariously participate in a crisis which they have no danger of actually experiencing and become critical of the official guidance and recommendations. An example is watching a crisis unfold in another location and reacting on social media with misinformed information.
Stigmatization of a particular group that members of the public blame for the crisis. This became common following 9/11 as people from the middle east were blamed. We saw it again with COVID-19 and people of Chinese descent.
Seeking special treatment.
Negative, vicarious rehearsal: Some people vicariously participate in a crisis which they have no danger of actually experiencing and become critical of the official guidance and recommendations. An example is watching a crisis unfold in another location and reacting on social media with misinformed information.
Stigmatization of a particular group that members of the public blame for the crisis. This became common following 9/11 as people from the middle east were blamed. We saw it again with COVID-19 and people of Chinese descent.
Seeking special treatment.
Negative, vicarious rehearsal: Some people vicariously participate in a crisis which they have no danger of actually experiencing and become critical of the official guidance and recommendations. An example is watching a crisis unfold in another location and reacting on social media with misinformed information.
Some members of the public may exhibit potentially harmful behaviors during a crisis, including:
Seeking special treatment.
Negative, vicarious rehearsal: Some people vicariously participate in a crisis which they have no danger of actually experiencing and become critical of the official guidance and recommendations. An example is watching a crisis unfold in another location and reacting on social media with misinformed information.
Stigmatization of a particular group that members of the public blame for the crisis. This became common following 9/11 as people from the middle east were blamed. We saw it again with COVID-19 and people of Chinese descent.
Some members of the public may exhibit potentially harmful behaviors during a crisis, including:
Seeking special treatment.
Negative, vicarious rehearsal: Some people vicariously participate in a crisis which they have no danger of actually experiencing and become critical of the official guidance and recommendations. An example is watching a crisis unfold in another location and reacting on social media with misinformed information.
Stigmatization of a particular group that members of the public blame for the crisis. This became common following 9/11 as people from the middle east were blamed. We saw it again with COVID-19 and people of Chinese descent.
Some members of the public may exhibit potentially harmful behaviors during a crisis, including:
Some members of the public may exhibit potentially harmful behaviors during a crisis, including:
Seeking special treatment.
Negative, vicarious rehearsal: Some people vicariously participate in a crisis which they have no danger of actually experiencing and become critical of the official guidance and recommendations. An example is watching a crisis unfold in another location and reacting on social media with misinformed information.
Stigmatization of a particular group that members of the public blame for the crisis. This became common following 9/11 as people from the middle east were blamed. We saw it again with COVID-19 and people of Chinese descent.
Some members of the public may exhibit potentially harmful behaviors during a crisis, including:
Some members of the public may exhibit potentially harmful behaviors during a crisis, including:
Seeking special treatment.
Negative, vicarious rehearsal: Some people vicariously participate in a crisis which they have no danger of actually experiencing and become critical of the official guidance and recommendations. An example is watching a crisis unfold in another location and reacting on social media with misinformed information.
Stigmatization of a particular group that members of the public blame for the crisis. This became common following 9/11 as people from the middle east were blamed. We saw it again with COVID-19 and people of Chinese descent.
Some members of the public may exhibit potentially harmful behaviors during a crisis, including:
Some members of the public may exhibit potentially harmful behaviors during a crisis, including:
Some members of the public may exhibit potentially harmful behaviors during a crisis, including:
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra.
Seeking special treatment.
Negative, vicarious rehearsal: Some people vicariously participate in a crisis which they have no danger of actually experiencing and become critical of the official guidance and recommendations. An example is watching a crisis unfold in another location and reacting on social media with misinformed information.
Stigmatization of a particular group that members of the public blame for the crisis. This became common following 9/11 as people from the middle east were blamed. We saw it again with COVID-19 and people of Chinese descent.
Those who are indirectly affected by the crisis through media exposure may personalize the event or see themselves as potential victims. For example, adults watch many, many hours of media coverage of disasters. This is associated with increased post-traumatic stress disorder (PTSD) and clinical depression symptoms.
Remember:
Those who are indirectly affected by the crisis through media exposure may personalize the event or see themselves as potential victims. For example, adults watch many, many hours of media coverage of disasters. This is associated with increased post-traumatic stress disorder (PTSD) and clinical depression symptoms.
Remember:
Those who are indirectly affected by the crisis through media exposure may personalize the event or see themselves as potential victims. For example, adults watch many, many hours of media coverage of disasters. This is associated with increased post-traumatic stress disorder (PTSD) and clinical depression symptoms.
Remember:
Those who are indirectly affected by the crisis through media exposure may personalize the event or see themselves as potential victims. For example, adults watch many, many hours of media coverage of disasters. This is associated with increased post-traumatic stress disorder (PTSD) and clinical depression symptoms.
1
2
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5
6
7
8
9
10
11
12
Remember:
Those who are indirectly affected by the crisis through media exposure may personalize the event or see themselves as potential victims. For example, adults watch many, many hours of media coverage of disasters. This is associated with increased post-traumatic stress disorder (PTSD) and clinical depression symptoms.
Remember:
Those who are indirectly affected by the crisis through media exposure may personalize the event or see themselves as potential victims. For example, adults watch many, many hours of media coverage of disasters. This is associated with increased post-traumatic stress disorder (PTSD) and clinical depression symptoms.
Remember:
Those who are indirectly affected by the crisis through media exposure may personalize the event or see themselves as potential victims. For example, adults watch many, many hours of media coverage of disasters. This is associated with increased post-traumatic stress disorder (PTSD) and clinical depression symptoms.
Remember:
Those who are indirectly affected by the crisis through media exposure may personalize the event or see themselves as potential victims. For example, adults watch many, many hours of media coverage of disasters. This is associated with increased post-traumatic stress disorder (PTSD) and clinical depression symptoms.
Remember:
Those who are indirectly affected by the crisis through media exposure may personalize the event or see themselves as potential victims. For example, adults watch many, many hours of media coverage of disasters. This is associated with increased post-traumatic stress disorder (PTSD) and clinical depression symptoms.
Remember:
Those who are indirectly affected by the crisis through media exposure may personalize the event or see themselves as potential victims. For example, adults watch many, many hours of media coverage of disasters. This is associated with increased post-traumatic stress disorder (PTSD) and clinical depression symptoms.
Remember:
Those who are indirectly affected by the crisis through media exposure may personalize the event or see themselves as potential victims. For example, adults watch many, many hours of media coverage of disasters. This is associated with increased post-traumatic stress disorder (PTSD) and clinical depression symptoms.
Remember:
Those who are indirectly affected by the crisis through media exposure may personalize the event or see themselves as potential victims. For example, adults watch many, many hours of media coverage of disasters. This is associated with increased post-traumatic stress disorder (PTSD) and clinical depression symptoms.
Remember:
Those who are indirectly affected by the crisis through media exposure may personalize the event or see themselves as potential victims. For example, adults watch many, many hours of media coverage of disasters. This is associated with increased post-traumatic stress disorder (PTSD) and clinical depression symptoms.
Remember:
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra.
Those who are indirectly affected by the crisis through media exposure may personalize the event or see themselves as potential victims. For example, adults watch many, many hours of media coverage of disasters. This is associated with increased post-traumatic stress disorder (PTSD) and clinical depression symptoms.
