Introduction
Introduction
CERC Principals of Communication
CERC Principals of Communication
Psychology of a Crisis
Psychology of a Crisis
Defining Audiences
Defining Audiences
Crisis Life Cycle
Crisis Life Cycle
Communicate Effectively
Communicate Effectively
Working With the Media
Working With the Media
Spokesperson
Spokesperson
Social Media
Social Media
Summary
Summary
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Heading
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This is a subheading and where it goes in the document flow
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content. The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content. The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content. The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content. The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
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Static and dynamic content editing
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
Static and dynamic content editing
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
Static and dynamic content editing
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
Static and dynamic content editing
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
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Spokesperson
The Role of the Spokesperson
Knowledge Check
The most important role in responding to a crisis is the formal, designated spokesperson. The spokesperson brings the organization to life as he or she embodies the organization and personifies the response. A spokesperson takes the organization from an “it” to a “we” and is a critical human connection to the various audiences.
As a communication staff, it’s important to ensure that spokespersons are trained. Few people are born crisis spokespersons. In a crisis, even the most skilled communicator can make mistakes.
Why do you need a spokesperson?
The most important role in responding to a crisis is the formal, designated spokesperson. The spokesperson brings the organization to life as he or she embodies the organization and personifies the response. A spokesperson takes the organization from an “it” to a “we” and is a critical human connection to the various audiences.
As a communication staff, it’s important to ensure that spokespersons are trained. Few people are born crisis spokespersons. In a crisis, even the most skilled communicator can make mistakes.
Why do you need a spokesperson?
The most important role in responding to a crisis is the formal, designated spokesperson. The spokesperson brings the organization to life as he or she embodies the organization and personifies the response. A spokesperson takes the organization from an “it” to a “we” and is a critical human connection to the various audiences.
As a communication staff, it’s important to ensure that spokespersons are trained. Few people are born crisis spokespersons. In a crisis, even the most skilled communicator can make mistakes.
Why do you need a spokesperson?
The most important role in responding to a crisis is the formal, designated spokesperson. The spokesperson brings the organization to life as he or she embodies the organization and personifies the response. A spokesperson takes the organization from an “it” to a “we” and is a critical human connection to the various audiences.
As a communication staff, it’s important to ensure that spokespersons are trained. Few people are born crisis spokespersons. In a crisis, even the most skilled communicator can make mistakes.
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Why do you need a spokesperson?
The most important role in responding to a crisis is the formal, designated spokesperson. The spokesperson brings the organization to life as he or she embodies the organization and personifies the response. A spokesperson takes the organization from an “it” to a “we” and is a critical human connection to the various audiences.
As a communication staff, it’s important to ensure that spokespersons are trained. Few people are born crisis spokespersons. In a crisis, even the most skilled communicator can make mistakes.
Why do you need a spokesperson?
The most important role in responding to a crisis is the formal, designated spokesperson. The spokesperson brings the organization to life as he or she embodies the organization and personifies the response. A spokesperson takes the organization from an “it” to a “we” and is a critical human connection to the various audiences.
As a communication staff, it’s important to ensure that spokespersons are trained. Few people are born crisis spokespersons. In a crisis, even the most skilled communicator can make mistakes.
Why do you need a spokesperson?
The most important role in responding to a crisis is the formal, designated spokesperson. The spokesperson brings the organization to life as he or she embodies the organization and personifies the response. A spokesperson takes the organization from an “it” to a “we” and is a critical human connection to the various audiences.
As a communication staff, it’s important to ensure that spokespersons are trained. Few people are born crisis spokespersons. In a crisis, even the most skilled communicator can make mistakes.
Why do you need a spokesperson?
The most important role in responding to a crisis is the formal, designated spokesperson. The spokesperson brings the organization to life as he or she embodies the organization and personifies the response. A spokesperson takes the organization from an “it” to a “we” and is a critical human connection to the various audiences.
As a communication staff, it’s important to ensure that spokespersons are trained. Few people are born crisis spokespersons. In a crisis, even the most skilled communicator can make mistakes.
Why do you need a spokesperson?
The most important role in responding to a crisis is the formal, designated spokesperson. The spokesperson brings the organization to life as he or she embodies the organization and personifies the response. A spokesperson takes the organization from an “it” to a “we” and is a critical human connection to the various audiences.
As a communication staff, it’s important to ensure that spokespersons are trained. Few people are born crisis spokespersons. In a crisis, even the most skilled communicator can make mistakes.
Why do you need a spokesperson?
The most important role in responding to a crisis is the formal, designated spokesperson. The spokesperson brings the organization to life as he or she embodies the organization and personifies the response. A spokesperson takes the organization from an “it” to a “we” and is a critical human connection to the various audiences.
As a communication staff, it’s important to ensure that spokespersons are trained. Few people are born crisis spokespersons. In a crisis, even the most skilled communicator can make mistakes.
Why do you need a spokesperson?
The most important role in responding to a crisis is the formal, designated spokesperson. The spokesperson brings the organization to life as he or she embodies the organization and personifies the response. A spokesperson takes the organization from an “it” to a “we” and is a critical human connection to the various audiences.
As a communication staff, it’s important to ensure that spokespersons are trained. Few people are born crisis spokespersons. In a crisis, even the most skilled communicator can make mistakes.
Why do you need a spokesperson?
The most important role in responding to a crisis is the formal, designated spokesperson. The spokesperson brings the organization to life as he or she embodies the organization and personifies the response. A spokesperson takes the organization from an “it” to a “we” and is a critical human connection to the various audiences.
As a communication staff, it’s important to ensure that spokespersons are trained. Few people are born crisis spokespersons. In a crisis, even the most skilled communicator can make mistakes.
Why do you need a spokesperson?
The most important role in responding to a crisis is the formal, designated spokesperson. The spokesperson brings the organization to life as he or she embodies the organization and personifies the response. A spokesperson takes the organization from an “it” to a “we” and is a critical human connection to the various audiences.
As a communication staff, it’s important to ensure that spokespersons are trained. Few people are born crisis spokespersons. In a crisis, even the most skilled communicator can make mistakes.
Why do you need a spokesperson?
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra.
The most important role in responding to a crisis is the formal, designated spokesperson. The spokesperson brings the organization to life as he or she embodies the organization and personifies the response. A spokesperson takes the organization from an “it” to a “we” and is a critical human connection to the various audiences.
As a communication staff, it’s important to ensure that spokespersons are trained. Few people are born crisis spokespersons. In a crisis, even the most skilled communicator can make mistakes.
During an emergency, the spokesperson should communicate information the public wants or needs. This information should empower people, build trust, and reduce the level of harm. This includes short-term and long-term psychological and physical harm.
Roles and Responsibilities of the Spokesperson
During an emergency, the spokesperson should communicate information the public wants or needs. This information should empower people, build trust, and reduce the level of harm. This includes short-term and long-term psychological and physical harm.
Roles and Responsibilities of the Spokesperson
During an emergency, the spokesperson should communicate information the public wants or needs. This information should empower people, build trust, and reduce the level of harm. This includes short-term and long-term psychological and physical harm.
Roles and Responsibilities of the Spokesperson
During an emergency, the spokesperson should communicate information the public wants or needs. This information should empower people, build trust, and reduce the level of harm. This includes short-term and long-term psychological and physical harm.
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Roles and Responsibilities of the Spokesperson
During an emergency, the spokesperson should communicate information the public wants or needs. This information should empower people, build trust, and reduce the level of harm. This includes short-term and long-term psychological and physical harm.
Roles and Responsibilities of the Spokesperson
During an emergency, the spokesperson should communicate information the public wants or needs. This information should empower people, build trust, and reduce the level of harm. This includes short-term and long-term psychological and physical harm.
Roles and Responsibilities of the Spokesperson
During an emergency, the spokesperson should communicate information the public wants or needs. This information should empower people, build trust, and reduce the level of harm. This includes short-term and long-term psychological and physical harm.
Roles and Responsibilities of the Spokesperson
During an emergency, the spokesperson should communicate information the public wants or needs. This information should empower people, build trust, and reduce the level of harm. This includes short-term and long-term psychological and physical harm.
Roles and Responsibilities of the Spokesperson
During an emergency, the spokesperson should communicate information the public wants or needs. This information should empower people, build trust, and reduce the level of harm. This includes short-term and long-term psychological and physical harm.
Roles and Responsibilities of the Spokesperson
During an emergency, the spokesperson should communicate information the public wants or needs. This information should empower people, build trust, and reduce the level of harm. This includes short-term and long-term psychological and physical harm.
Roles and Responsibilities of the Spokesperson
During an emergency, the spokesperson should communicate information the public wants or needs. This information should empower people, build trust, and reduce the level of harm. This includes short-term and long-term psychological and physical harm.
Roles and Responsibilities of the Spokesperson
During an emergency, the spokesperson should communicate information the public wants or needs. This information should empower people, build trust, and reduce the level of harm. This includes short-term and long-term psychological and physical harm.
Roles and Responsibilities of the Spokesperson
During an emergency, the spokesperson should communicate information the public wants or needs. This information should empower people, build trust, and reduce the level of harm. This includes short-term and long-term psychological and physical harm.
Roles and Responsibilities of the Spokesperson
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra.
During an emergency, the spokesperson should communicate information the public wants or needs. This information should empower people, build trust, and reduce the level of harm. This includes short-term and long-term psychological and physical harm.
The selection should be based on two factors:
Carefully choose who will represent the organization.
The selection should be based on two factors:
Carefully choose who will represent the organization.
The selection should be based on two factors:
The individual’s familiarity with the subject matter.
His or her ability to talk about it clearly and with confidence.
Carefully choose who will represent the organization.
The selection should be based on two factors:
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The individual’s familiarity with the subject matter.
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His or her ability to talk about it clearly and with confidence.
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Carefully choose who will represent the organization.
The selection should be based on two factors:
The individual’s familiarity with the subject matter.
His or her ability to talk about it clearly and with confidence.
The individual’s familiarity with the subject matter.
His or her ability to talk about it clearly and with confidence.
The individual’s familiarity with the subject matter.
His or her ability to talk about it clearly and with confidence.
Carefully choose who will represent the organization.
The selection should be based on two factors:
The individual’s familiarity with the subject matter.
His or her ability to talk about it clearly and with confidence.
Carefully choose who will represent the organization.
The selection should be based on two factors:
The individual’s familiarity with the subject matter.
His or her ability to talk about it clearly and with confidence.
Carefully choose who will represent the organization.
The selection should be based on two factors:
Carefully choose who will represent the organization.
The selection should be based on two factors:
The individual’s familiarity with the subject matter.
His or her ability to talk about it clearly and with confidence.
Carefully choose who will represent the organization.
The selection should be based on two factors:
Carefully choose who will represent the organization.
The selection should be based on two factors:
The individual’s familiarity with the subject matter.
His or her ability to talk about it clearly and with confidence.
Carefully choose who will represent the organization.
The selection should be based on two factors:
Carefully choose who will represent the organization.
The selection should be based on two factors:
Carefully choose who will represent the organization.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra.
The selection should be based on two factors:
The individual’s familiarity with the subject matter.
His or her ability to talk about it clearly and with confidence.
Use verbal and nonverbal skills to convey strength.
Use verbal and nonverbal skills to convey strength.
Maintain eye contact and be aware of facial expressions.
Maintain good posture.
Speak in a relaxed tone.
Express emotions, but avoid extremes.
Use verbal and nonverbal skills to convey strength.
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Maintain eye contact and be aware of facial expressions.
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Maintain good posture.
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Speak in a relaxed tone.
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Express emotions, but avoid extremes.
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Use verbal and nonverbal skills to convey strength.
Maintain eye contact and be aware of facial expressions.
Maintain good posture.
Speak in a relaxed tone.
Express emotions, but avoid extremes.
Maintain eye contact and be aware of facial expressions.
Maintain good posture.
Speak in a relaxed tone.
Express emotions, but avoid extremes.
Maintain eye contact and be aware of facial expressions.
Maintain good posture.
Use verbal and nonverbal skills to convey strength.
Maintain eye contact and be aware of facial expressions.
Maintain good posture.
Speak in a relaxed tone.
Express emotions, but avoid extremes.
Use verbal and nonverbal skills to convey strength.
Maintain eye contact and be aware of facial expressions.
Maintain good posture.
Speak in a relaxed tone.
Express emotions, but avoid extremes.
Use verbal and nonverbal skills to convey strength.
Use verbal and nonverbal skills to convey strength.
Maintain eye contact and be aware of facial expressions.
Maintain good posture.
Speak in a relaxed tone.
Express emotions, but avoid extremes.
Use verbal and nonverbal skills to convey strength.
Use verbal and nonverbal skills to convey strength.
Maintain eye contact and be aware of facial expressions.
Maintain good posture.
Speak in a relaxed tone.
Express emotions, but avoid extremes.
Use verbal and nonverbal skills to convey strength.
Use verbal and nonverbal skills to convey strength.
Use verbal and nonverbal skills to convey strength.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra.
Maintain eye contact and be aware of facial expressions.
Maintain good posture.
Speak in a relaxed tone.
Express emotions, but avoid extremes.
Skills of a Successful Spokesperson
Skills of a Successful Spokesperson
Appear pleasant on camera.
Answer questions effectively.
Present information clearly.
Handle difficult questions.
Establish credibility. — To establish credibility, express empathy and care; competence and expertise; honesty and openness; and commitment and dedication.
Improve over time.
Skills of a Successful Spokesperson
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Appear pleasant on camera.
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Answer questions effectively.
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Present information clearly.
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Handle difficult questions.
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Establish credibility. — To establish credibility, express empathy and care; competence and expertise; honesty and openness; and commitment and dedication.
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Improve over time.
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Skills of a Successful Spokesperson
Appear pleasant on camera.
Answer questions effectively.
Present information clearly.
Handle difficult questions.
Establish credibility. — To establish credibility, express empathy and care; competence and expertise; honesty and openness; and commitment and dedication.
Improve over time.
Appear pleasant on camera.
Answer questions effectively.
Present information clearly.
Handle difficult questions.
Establish credibility. — To establish credibility, express empathy and care; competence and expertise; honesty and openness; and commitment and dedication.
Improve over time.
Appear pleasant on camera.
Answer questions effectively.
Skills of a Successful Spokesperson
Appear pleasant on camera.
Answer questions effectively.
Present information clearly.
Handle difficult questions.
Establish credibility. — To establish credibility, express empathy and care; competence and expertise; honesty and openness; and commitment and dedication.
Improve over time.
Skills of a Successful Spokesperson
Appear pleasant on camera.
Answer questions effectively.
Present information clearly.
Handle difficult questions.
Establish credibility. — To establish credibility, express empathy and care; competence and expertise; honesty and openness; and commitment and dedication.
Improve over time.
Skills of a Successful Spokesperson
Skills of a Successful Spokesperson
Appear pleasant on camera.
Answer questions effectively.
Present information clearly.
Handle difficult questions.
Establish credibility. — To establish credibility, express empathy and care; competence and expertise; honesty and openness; and commitment and dedication.
Improve over time.
Skills of a Successful Spokesperson
Skills of a Successful Spokesperson
Appear pleasant on camera.
Answer questions effectively.
Present information clearly.
Handle difficult questions.
Establish credibility. — To establish credibility, express empathy and care; competence and expertise; honesty and openness; and commitment and dedication.
Improve over time.
Skills of a Successful Spokesperson
Skills of a Successful Spokesperson
Skills of a Successful Spokesperson
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra.
Appear pleasant on camera.
Answer questions effectively.
Present information clearly.
Handle difficult questions.
Establish credibility. — To establish credibility, express empathy and care; competence and expertise; honesty and openness; and commitment and dedication.
Improve over time.
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The most important role in responding to a crisis is the formal, designated spokesperson. The spokesperson brings the organization to life as he or she embodies the organization and personifies the response. A spokesperson takes the organization from an “it” to a “we” and is a critical human connection to the various audiences.
As a communication staff, it’s important to ensure that spokespersons are trained. Few people are born crisis spokespersons. In a crisis, even the most skilled communicator can make mistakes.
Why do you need a spokesperson?
The most important role in responding to a crisis is the formal, designated spokesperson. The spokesperson brings the organization to life as he or she embodies the organization and personifies the response. A spokesperson takes the organization from an “it” to a “we” and is a critical human connection to the various audiences.
As a communication staff, it’s important to ensure that spokespersons are trained. Few people are born crisis spokespersons. In a crisis, even the most skilled communicator can make mistakes.
Why do you need a spokesperson?
The most important role in responding to a crisis is the formal, designated spokesperson. The spokesperson brings the organization to life as he or she embodies the organization and personifies the response. A spokesperson takes the organization from an “it” to a “we” and is a critical human connection to the various audiences.
As a communication staff, it’s important to ensure that spokespersons are trained. Few people are born crisis spokespersons. In a crisis, even the most skilled communicator can make mistakes.
Why do you need a spokesperson?
The most important role in responding to a crisis is the formal, designated spokesperson. The spokesperson brings the organization to life as he or she embodies the organization and personifies the response. A spokesperson takes the organization from an “it” to a “we” and is a critical human connection to the various audiences.
As a communication staff, it’s important to ensure that spokespersons are trained. Few people are born crisis spokespersons. In a crisis, even the most skilled communicator can make mistakes.
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Why do you need a spokesperson?
The most important role in responding to a crisis is the formal, designated spokesperson. The spokesperson brings the organization to life as he or she embodies the organization and personifies the response. A spokesperson takes the organization from an “it” to a “we” and is a critical human connection to the various audiences.
As a communication staff, it’s important to ensure that spokespersons are trained. Few people are born crisis spokespersons. In a crisis, even the most skilled communicator can make mistakes.
Why do you need a spokesperson?
The most important role in responding to a crisis is the formal, designated spokesperson. The spokesperson brings the organization to life as he or she embodies the organization and personifies the response. A spokesperson takes the organization from an “it” to a “we” and is a critical human connection to the various audiences.
As a communication staff, it’s important to ensure that spokespersons are trained. Few people are born crisis spokespersons. In a crisis, even the most skilled communicator can make mistakes.
Why do you need a spokesperson?
The most important role in responding to a crisis is the formal, designated spokesperson. The spokesperson brings the organization to life as he or she embodies the organization and personifies the response. A spokesperson takes the organization from an “it” to a “we” and is a critical human connection to the various audiences.
As a communication staff, it’s important to ensure that spokespersons are trained. Few people are born crisis spokespersons. In a crisis, even the most skilled communicator can make mistakes.
Why do you need a spokesperson?
The most important role in responding to a crisis is the formal, designated spokesperson. The spokesperson brings the organization to life as he or she embodies the organization and personifies the response. A spokesperson takes the organization from an “it” to a “we” and is a critical human connection to the various audiences.
As a communication staff, it’s important to ensure that spokespersons are trained. Few people are born crisis spokespersons. In a crisis, even the most skilled communicator can make mistakes.
Why do you need a spokesperson?
The most important role in responding to a crisis is the formal, designated spokesperson. The spokesperson brings the organization to life as he or she embodies the organization and personifies the response. A spokesperson takes the organization from an “it” to a “we” and is a critical human connection to the various audiences.
As a communication staff, it’s important to ensure that spokespersons are trained. Few people are born crisis spokespersons. In a crisis, even the most skilled communicator can make mistakes.
Why do you need a spokesperson?
The most important role in responding to a crisis is the formal, designated spokesperson. The spokesperson brings the organization to life as he or she embodies the organization and personifies the response. A spokesperson takes the organization from an “it” to a “we” and is a critical human connection to the various audiences.
As a communication staff, it’s important to ensure that spokespersons are trained. Few people are born crisis spokespersons. In a crisis, even the most skilled communicator can make mistakes.
Why do you need a spokesperson?
The most important role in responding to a crisis is the formal, designated spokesperson. The spokesperson brings the organization to life as he or she embodies the organization and personifies the response. A spokesperson takes the organization from an “it” to a “we” and is a critical human connection to the various audiences.
As a communication staff, it’s important to ensure that spokespersons are trained. Few people are born crisis spokespersons. In a crisis, even the most skilled communicator can make mistakes.
Why do you need a spokesperson?
The most important role in responding to a crisis is the formal, designated spokesperson. The spokesperson brings the organization to life as he or she embodies the organization and personifies the response. A spokesperson takes the organization from an “it” to a “we” and is a critical human connection to the various audiences.
As a communication staff, it’s important to ensure that spokespersons are trained. Few people are born crisis spokespersons. In a crisis, even the most skilled communicator can make mistakes.
Why do you need a spokesperson?
The most important role in responding to a crisis is the formal, designated spokesperson. The spokesperson brings the organization to life as he or she embodies the organization and personifies the response. A spokesperson takes the organization from an “it” to a “we” and is a critical human connection to the various audiences.
As a communication staff, it’s important to ensure that spokespersons are trained. Few people are born crisis spokespersons. In a crisis, even the most skilled communicator can make mistakes.
Why do you need a spokesperson?
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra.
The most important role in responding to a crisis is the formal, designated spokesperson. The spokesperson brings the organization to life as he or she embodies the organization and personifies the response. A spokesperson takes the organization from an “it” to a “we” and is a critical human connection to the various audiences.
As a communication staff, it’s important to ensure that spokespersons are trained. Few people are born crisis spokespersons. In a crisis, even the most skilled communicator can make mistakes.
During an emergency, the spokesperson should communicate information the public wants or needs. This information should empower people, build trust, and reduce the level of harm. This includes short-term and long-term psychological and physical harm.
Roles and Responsibilities of the Spokesperson
During an emergency, the spokesperson should communicate information the public wants or needs. This information should empower people, build trust, and reduce the level of harm. This includes short-term and long-term psychological and physical harm.
Roles and Responsibilities of the Spokesperson
During an emergency, the spokesperson should communicate information the public wants or needs. This information should empower people, build trust, and reduce the level of harm. This includes short-term and long-term psychological and physical harm.
Roles and Responsibilities of the Spokesperson
During an emergency, the spokesperson should communicate information the public wants or needs. This information should empower people, build trust, and reduce the level of harm. This includes short-term and long-term psychological and physical harm.
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Roles and Responsibilities of the Spokesperson
During an emergency, the spokesperson should communicate information the public wants or needs. This information should empower people, build trust, and reduce the level of harm. This includes short-term and long-term psychological and physical harm.
Roles and Responsibilities of the Spokesperson
During an emergency, the spokesperson should communicate information the public wants or needs. This information should empower people, build trust, and reduce the level of harm. This includes short-term and long-term psychological and physical harm.
Roles and Responsibilities of the Spokesperson
During an emergency, the spokesperson should communicate information the public wants or needs. This information should empower people, build trust, and reduce the level of harm. This includes short-term and long-term psychological and physical harm.
Roles and Responsibilities of the Spokesperson
During an emergency, the spokesperson should communicate information the public wants or needs. This information should empower people, build trust, and reduce the level of harm. This includes short-term and long-term psychological and physical harm.
Roles and Responsibilities of the Spokesperson
During an emergency, the spokesperson should communicate information the public wants or needs. This information should empower people, build trust, and reduce the level of harm. This includes short-term and long-term psychological and physical harm.
Roles and Responsibilities of the Spokesperson
During an emergency, the spokesperson should communicate information the public wants or needs. This information should empower people, build trust, and reduce the level of harm. This includes short-term and long-term psychological and physical harm.
Roles and Responsibilities of the Spokesperson
During an emergency, the spokesperson should communicate information the public wants or needs. This information should empower people, build trust, and reduce the level of harm. This includes short-term and long-term psychological and physical harm.
Roles and Responsibilities of the Spokesperson
During an emergency, the spokesperson should communicate information the public wants or needs. This information should empower people, build trust, and reduce the level of harm. This includes short-term and long-term psychological and physical harm.
Roles and Responsibilities of the Spokesperson
During an emergency, the spokesperson should communicate information the public wants or needs. This information should empower people, build trust, and reduce the level of harm. This includes short-term and long-term psychological and physical harm.
Roles and Responsibilities of the Spokesperson
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra.
During an emergency, the spokesperson should communicate information the public wants or needs. This information should empower people, build trust, and reduce the level of harm. This includes short-term and long-term psychological and physical harm.
The selection should be based on two factors:
Carefully choose who will represent the organization.
The selection should be based on two factors:
Carefully choose who will represent the organization.
The selection should be based on two factors:
The individual’s familiarity with the subject matter.
His or her ability to talk about it clearly and with confidence.
Carefully choose who will represent the organization.
The selection should be based on two factors:
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The individual’s familiarity with the subject matter.
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His or her ability to talk about it clearly and with confidence.
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Carefully choose who will represent the organization.
The selection should be based on two factors:
The individual’s familiarity with the subject matter.
His or her ability to talk about it clearly and with confidence.
The individual’s familiarity with the subject matter.
His or her ability to talk about it clearly and with confidence.
The individual’s familiarity with the subject matter.
His or her ability to talk about it clearly and with confidence.
Carefully choose who will represent the organization.
The selection should be based on two factors:
The individual’s familiarity with the subject matter.
His or her ability to talk about it clearly and with confidence.
Carefully choose who will represent the organization.
The selection should be based on two factors:
The individual’s familiarity with the subject matter.
His or her ability to talk about it clearly and with confidence.
Carefully choose who will represent the organization.
The selection should be based on two factors:
Carefully choose who will represent the organization.
The selection should be based on two factors:
The individual’s familiarity with the subject matter.
His or her ability to talk about it clearly and with confidence.
Carefully choose who will represent the organization.
The selection should be based on two factors:
Carefully choose who will represent the organization.
The selection should be based on two factors:
The individual’s familiarity with the subject matter.
His or her ability to talk about it clearly and with confidence.
Carefully choose who will represent the organization.
The selection should be based on two factors:
Carefully choose who will represent the organization.
The selection should be based on two factors:
Carefully choose who will represent the organization.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra.
The selection should be based on two factors:
The individual’s familiarity with the subject matter.
His or her ability to talk about it clearly and with confidence.
Use verbal and nonverbal skills to convey strength.
Use verbal and nonverbal skills to convey strength.
Maintain eye contact and be aware of facial expressions.
Maintain good posture.
Speak in a relaxed tone.
Express emotions, but avoid extremes.
Use verbal and nonverbal skills to convey strength.
1
Maintain eye contact and be aware of facial expressions.
2
Maintain good posture.
3
Speak in a relaxed tone.
4
Express emotions, but avoid extremes.
5
6
7
8
9
10
11
12
Use verbal and nonverbal skills to convey strength.
Maintain eye contact and be aware of facial expressions.
Maintain good posture.
Speak in a relaxed tone.
Express emotions, but avoid extremes.
Maintain eye contact and be aware of facial expressions.
Maintain good posture.
Speak in a relaxed tone.
Express emotions, but avoid extremes.
Maintain eye contact and be aware of facial expressions.
Maintain good posture.
Use verbal and nonverbal skills to convey strength.
Maintain eye contact and be aware of facial expressions.
Maintain good posture.
Speak in a relaxed tone.
Express emotions, but avoid extremes.
Use verbal and nonverbal skills to convey strength.
Maintain eye contact and be aware of facial expressions.
Maintain good posture.
Speak in a relaxed tone.
Express emotions, but avoid extremes.
Use verbal and nonverbal skills to convey strength.
Use verbal and nonverbal skills to convey strength.
Maintain eye contact and be aware of facial expressions.
Maintain good posture.
Speak in a relaxed tone.
Express emotions, but avoid extremes.
Use verbal and nonverbal skills to convey strength.
Use verbal and nonverbal skills to convey strength.
Maintain eye contact and be aware of facial expressions.
Maintain good posture.
Speak in a relaxed tone.
Express emotions, but avoid extremes.
Use verbal and nonverbal skills to convey strength.
Use verbal and nonverbal skills to convey strength.
Use verbal and nonverbal skills to convey strength.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra.
Maintain eye contact and be aware of facial expressions.
Maintain good posture.
Speak in a relaxed tone.
Express emotions, but avoid extremes.
Skills of a Successful Spokesperson
Skills of a Successful Spokesperson
Appear pleasant on camera.
Answer questions effectively.
Present information clearly.
Handle difficult questions.
Establish credibility. — To establish credibility, express empathy and care; competence and expertise; honesty and openness; and commitment and dedication.
Improve over time.
Skills of a Successful Spokesperson
1
Appear pleasant on camera.
2
Answer questions effectively.
3
Present information clearly.
4
Handle difficult questions.
5
Establish credibility. — To establish credibility, express empathy and care; competence and expertise; honesty and openness; and commitment and dedication.
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Improve over time.
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Skills of a Successful Spokesperson
Appear pleasant on camera.
Answer questions effectively.
Present information clearly.
Handle difficult questions.
Establish credibility. — To establish credibility, express empathy and care; competence and expertise; honesty and openness; and commitment and dedication.
Improve over time.
Appear pleasant on camera.
Answer questions effectively.
Present information clearly.
Handle difficult questions.
Establish credibility. — To establish credibility, express empathy and care; competence and expertise; honesty and openness; and commitment and dedication.
Improve over time.
Appear pleasant on camera.
Answer questions effectively.
Skills of a Successful Spokesperson
Appear pleasant on camera.
Answer questions effectively.
Present information clearly.
Handle difficult questions.
Establish credibility. — To establish credibility, express empathy and care; competence and expertise; honesty and openness; and commitment and dedication.
Improve over time.
Skills of a Successful Spokesperson
Appear pleasant on camera.
Answer questions effectively.
Present information clearly.
Handle difficult questions.
Establish credibility. — To establish credibility, express empathy and care; competence and expertise; honesty and openness; and commitment and dedication.
Improve over time.
Skills of a Successful Spokesperson
Skills of a Successful Spokesperson
Appear pleasant on camera.
Answer questions effectively.
Present information clearly.
Handle difficult questions.
Establish credibility. — To establish credibility, express empathy and care; competence and expertise; honesty and openness; and commitment and dedication.
Improve over time.
Skills of a Successful Spokesperson
Skills of a Successful Spokesperson
Appear pleasant on camera.
Answer questions effectively.
Present information clearly.
Handle difficult questions.
Establish credibility. — To establish credibility, express empathy and care; competence and expertise; honesty and openness; and commitment and dedication.
Improve over time.
Skills of a Successful Spokesperson
Skills of a Successful Spokesperson
Skills of a Successful Spokesperson
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra.
Appear pleasant on camera.
Answer questions effectively.
Present information clearly.
Handle difficult questions.
Establish credibility. — To establish credibility, express empathy and care; competence and expertise; honesty and openness; and commitment and dedication.
Improve over time.
