Introduction

CERC Principals of Communication

Psychology of a Crisis

Defining Audiences

Crisis Life Cycle

Communicate Effectively

Working With the Media

Spokesperson

Social Media

Summary

7

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Working With the Media

Tips on Working With the Media

Knowledge Check

Here are tips on successfully working with the media during a crisis.

Work within the structure of your communications plan.

If the Joint Information Center is the designated lead on working with media, all requests for press inquiries should go through the JIC.

Communicate early and often.

If you aren’t the first to release information, the media will seek other sources.

Respect and be responsive to the media.

Respect leads to positive relationships that are essential to ongoing coverage.

Anticipate the needs of the media.

This is where your pre-crisis plan mentioned earlier comes in handy. Use press releases, maps, relevant numbers, photos and access to subject-matter experts.

Provide updates to the media throughout the event.

Provide updates to all press at the same time to avoid favoritism. Remember to keep your website and dashboard up-to-date and interactive, and ensure any data can be easily searched and downloaded.

Monitor and review media stories and videos as they are posted.

Similar to the maintaining stage of the crisis life cycle, remember to correct and update any information if errors appear in the stories produced by media partners.

Here are tips on successfully working with the media during a crisis.

1

Work within the structure of your communications plan.

If the Joint Information Center is the designated lead on working with media, all requests for press inquiries should go through the JIC.

2

Communicate early and often.

If you aren’t the first to release information, the media will seek other sources.

3

Respect and be responsive to the media.

Respect leads to positive relationships that are essential to ongoing coverage.

4

Anticipate the needs of the media.

This is where your pre-crisis plan mentioned earlier comes in handy. Use press releases, maps, relevant numbers, photos and access to subject-matter experts.

5

Provide updates to the media throughout the event.

Provide updates to all press at the same time to avoid favoritism. Remember to keep your website and dashboard up-to-date and interactive, and ensure any data can be easily searched and downloaded.

6

Monitor and review media stories and videos as they are posted.

Similar to the maintaining stage of the crisis life cycle, remember to correct and update any information if errors appear in the stories produced by media partners.

7

8

9

10

11

12

Here are tips on successfully working with the media during a crisis.

Work within the structure of your communications plan.

If the Joint Information Center is the designated lead on working with media, all requests for press inquiries should go through the JIC.

Communicate early and often.

If you aren’t the first to release information, the media will seek other sources.

Respect and be responsive to the media.

Respect leads to positive relationships that are essential to ongoing coverage.

Anticipate the needs of the media.

This is where your pre-crisis plan mentioned earlier comes in handy. Use press releases, maps, relevant numbers, photos and access to subject-matter experts.

Provide updates to the media throughout the event.

Provide updates to all press at the same time to avoid favoritism. Remember to keep your website and dashboard up-to-date and interactive, and ensure any data can be easily searched and downloaded.

Monitor and review media stories and videos as they are posted.

Similar to the maintaining stage of the crisis life cycle, remember to correct and update any information if errors appear in the stories produced by media partners.

Work within the structure of your communications plan.

If the Joint Information Center is the designated lead on working with media, all requests for press inquiries should go through the JIC.

Communicate early and often.

If you aren’t the first to release information, the media will seek other sources.

Respect and be responsive to the media.

Respect leads to positive relationships that are essential to ongoing coverage.

Anticipate the needs of the media.

This is where your pre-crisis plan mentioned earlier comes in handy. Use press releases, maps, relevant numbers, photos and access to subject-matter experts.

Provide updates to the media throughout the event.

Provide updates to all press at the same time to avoid favoritism. Remember to keep your website and dashboard up-to-date and interactive, and ensure any data can be easily searched and downloaded.

Monitor and review media stories and videos as they are posted.

Similar to the maintaining stage of the crisis life cycle, remember to correct and update any information if errors appear in the stories produced by media partners.

Work within the structure of your communications plan.

If the Joint Information Center is the designated lead on working with media, all requests for press inquiries should go through the JIC.

Communicate early and often.

If you aren’t the first to release information, the media will seek other sources.

Here are tips on successfully working with the media during a crisis.

Work within the structure of your communications plan.

If the Joint Information Center is the designated lead on working with media, all requests for press inquiries should go through the JIC.

Communicate early and often.

If you aren’t the first to release information, the media will seek other sources.

Respect and be responsive to the media.

Respect leads to positive relationships that are essential to ongoing coverage.

Anticipate the needs of the media.

This is where your pre-crisis plan mentioned earlier comes in handy. Use press releases, maps, relevant numbers, photos and access to subject-matter experts.

Provide updates to the media throughout the event.

Provide updates to all press at the same time to avoid favoritism. Remember to keep your website and dashboard up-to-date and interactive, and ensure any data can be easily searched and downloaded.

Monitor and review media stories and videos as they are posted.

Similar to the maintaining stage of the crisis life cycle, remember to correct and update any information if errors appear in the stories produced by media partners.

Here are tips on successfully working with the media during a crisis.

Work within the structure of your communications plan.

If the Joint Information Center is the designated lead on working with media, all requests for press inquiries should go through the JIC.

Communicate early and often.

If you aren’t the first to release information, the media will seek other sources.

Respect and be responsive to the media.

Respect leads to positive relationships that are essential to ongoing coverage.

Anticipate the needs of the media.

This is where your pre-crisis plan mentioned earlier comes in handy. Use press releases, maps, relevant numbers, photos and access to subject-matter experts.

Provide updates to the media throughout the event.

Provide updates to all press at the same time to avoid favoritism. Remember to keep your website and dashboard up-to-date and interactive, and ensure any data can be easily searched and downloaded.

Monitor and review media stories and videos as they are posted.

Similar to the maintaining stage of the crisis life cycle, remember to correct and update any information if errors appear in the stories produced by media partners.

Here are tips on successfully working with the media during a crisis.

Work within the structure of your communications plan.

If the Joint Information Center is the designated lead on working with media, all requests for press inquiries should go through the JIC.

Communicate early and often.

If you aren’t the first to release information, the media will seek other sources.

Respect and be responsive to the media.

Respect leads to positive relationships that are essential to ongoing coverage.

Anticipate the needs of the media.

This is where your pre-crisis plan mentioned earlier comes in handy. Use press releases, maps, relevant numbers, photos and access to subject-matter experts.

Provide updates to the media throughout the event.

Provide updates to all press at the same time to avoid favoritism. Remember to keep your website and dashboard up-to-date and interactive, and ensure any data can be easily searched and downloaded.

Monitor and review media stories and videos as they are posted.

Similar to the maintaining stage of the crisis life cycle, remember to correct and update any information if errors appear in the stories produced by media partners.

Here are tips on successfully working with the media during a crisis.

Work within the structure of your communications plan.

If the Joint Information Center is the designated lead on working with media, all requests for press inquiries should go through the JIC.

Communicate early and often.

If you aren’t the first to release information, the media will seek other sources.

Respect and be responsive to the media.

Respect leads to positive relationships that are essential to ongoing coverage.

Anticipate the needs of the media.

This is where your pre-crisis plan mentioned earlier comes in handy. Use press releases, maps, relevant numbers, photos and access to subject-matter experts.

Provide updates to the media throughout the event.

Provide updates to all press at the same time to avoid favoritism. Remember to keep your website and dashboard up-to-date and interactive, and ensure any data can be easily searched and downloaded.

Monitor and review media stories and videos as they are posted.

Similar to the maintaining stage of the crisis life cycle, remember to correct and update any information if errors appear in the stories produced by media partners.

Here are tips on successfully working with the media during a crisis.

1

Work within the structure of your communications plan.

If the Joint Information Center is the designated lead on working with media, all requests for press inquiries should go through the JIC.

2

Communicate early and often.

If you aren’t the first to release information, the media will seek other sources.

3

Respect and be responsive to the media.

Respect leads to positive relationships that are essential to ongoing coverage.

4

Anticipate the needs of the media.

This is where your pre-crisis plan mentioned earlier comes in handy. Use press releases, maps, relevant numbers, photos and access to subject-matter experts.

5

Provide updates to the media throughout the event.

Provide updates to all press at the same time to avoid favoritism. Remember to keep your website and dashboard up-to-date and interactive, and ensure any data can be easily searched and downloaded.

6

Monitor and review media stories and videos as they are posted.

Similar to the maintaining stage of the crisis life cycle, remember to correct and update any information if errors appear in the stories produced by media partners.

7

8

9

10

11

12

Here are tips on successfully working with the media during a crisis.

Work within the structure of your communications plan.

If the Joint Information Center is the designated lead on working with media, all requests for press inquiries should go through the JIC.

Communicate early and often.

If you aren’t the first to release information, the media will seek other sources.

Respect and be responsive to the media.

Respect leads to positive relationships that are essential to ongoing coverage.

Anticipate the needs of the media.

This is where your pre-crisis plan mentioned earlier comes in handy. Use press releases, maps, relevant numbers, photos and access to subject-matter experts.

Provide updates to the media throughout the event.

Provide updates to all press at the same time to avoid favoritism. Remember to keep your website and dashboard up-to-date and interactive, and ensure any data can be easily searched and downloaded.

Monitor and review media stories and videos as they are posted.

Similar to the maintaining stage of the crisis life cycle, remember to correct and update any information if errors appear in the stories produced by media partners.

Here are tips on successfully working with the media during a crisis.

Work within the structure of your communications plan.

If the Joint Information Center is the designated lead on working with media, all requests for press inquiries should go through the JIC.

Communicate early and often.

If you aren’t the first to release information, the media will seek other sources.

Respect and be responsive to the media.

Respect leads to positive relationships that are essential to ongoing coverage.

Anticipate the needs of the media.

This is where your pre-crisis plan mentioned earlier comes in handy. Use press releases, maps, relevant numbers, photos and access to subject-matter experts.

Provide updates to the media throughout the event.

Provide updates to all press at the same time to avoid favoritism. Remember to keep your website and dashboard up-to-date and interactive, and ensure any data can be easily searched and downloaded.

Monitor and review media stories and videos as they are posted.

Similar to the maintaining stage of the crisis life cycle, remember to correct and update any information if errors appear in the stories produced by media partners.

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Here are tips on successfully working with the media during a crisis.

Work within the structure of your communications plan.

If the Joint Information Center is the designated lead on working with media, all requests for press inquiries should go through the JIC.

Communicate early and often.

If you aren’t the first to release information, the media will seek other sources.

Respect and be responsive to the media.

Respect leads to positive relationships that are essential to ongoing coverage.

Anticipate the needs of the media.

This is where your pre-crisis plan mentioned earlier comes in handy. Use press releases, maps, relevant numbers, photos and access to subject-matter experts.

Provide updates to the media throughout the event.

Provide updates to all press at the same time to avoid favoritism. Remember to keep your website and dashboard up-to-date and interactive, and ensure any data can be easily searched and downloaded.

Monitor and review media stories and videos as they are posted.

Similar to the maintaining stage of the crisis life cycle, remember to correct and update any information if errors appear in the stories produced by media partners.

Here are tips on successfully working with the media during a crisis.

1

Work within the structure of your communications plan.

If the Joint Information Center is the designated lead on working with media, all requests for press inquiries should go through the JIC.

2

Communicate early and often.

If you aren’t the first to release information, the media will seek other sources.

3

Respect and be responsive to the media.

Respect leads to positive relationships that are essential to ongoing coverage.

4

Anticipate the needs of the media.

This is where your pre-crisis plan mentioned earlier comes in handy. Use press releases, maps, relevant numbers, photos and access to subject-matter experts.

5

Provide updates to the media throughout the event.

Provide updates to all press at the same time to avoid favoritism. Remember to keep your website and dashboard up-to-date and interactive, and ensure any data can be easily searched and downloaded.

6

Monitor and review media stories and videos as they are posted.

Similar to the maintaining stage of the crisis life cycle, remember to correct and update any information if errors appear in the stories produced by media partners.

7

8

9

10

11

12

Here are tips on successfully working with the media during a crisis.

Work within the structure of your communications plan.

If the Joint Information Center is the designated lead on working with media, all requests for press inquiries should go through the JIC.

Communicate early and often.

If you aren’t the first to release information, the media will seek other sources.

Respect and be responsive to the media.

Respect leads to positive relationships that are essential to ongoing coverage.

Anticipate the needs of the media.

This is where your pre-crisis plan mentioned earlier comes in handy. Use press releases, maps, relevant numbers, photos and access to subject-matter experts.

Provide updates to the media throughout the event.

Provide updates to all press at the same time to avoid favoritism. Remember to keep your website and dashboard up-to-date and interactive, and ensure any data can be easily searched and downloaded.

Monitor and review media stories and videos as they are posted.

Similar to the maintaining stage of the crisis life cycle, remember to correct and update any information if errors appear in the stories produced by media partners.

Work within the structure of your communications plan.

If the Joint Information Center is the designated lead on working with media, all requests for press inquiries should go through the JIC.

Communicate early and often.

If you aren’t the first to release information, the media will seek other sources.

Respect and be responsive to the media.

Respect leads to positive relationships that are essential to ongoing coverage.

Anticipate the needs of the media.

This is where your pre-crisis plan mentioned earlier comes in handy. Use press releases, maps, relevant numbers, photos and access to subject-matter experts.

Provide updates to the media throughout the event.

Provide updates to all press at the same time to avoid favoritism. Remember to keep your website and dashboard up-to-date and interactive, and ensure any data can be easily searched and downloaded.

Monitor and review media stories and videos as they are posted.

Similar to the maintaining stage of the crisis life cycle, remember to correct and update any information if errors appear in the stories produced by media partners.

Work within the structure of your communications plan.

If the Joint Information Center is the designated lead on working with media, all requests for press inquiries should go through the JIC.

Communicate early and often.

If you aren’t the first to release information, the media will seek other sources.

Here are tips on successfully working with the media during a crisis.

Work within the structure of your communications plan.

If the Joint Information Center is the designated lead on working with media, all requests for press inquiries should go through the JIC.

Communicate early and often.

If you aren’t the first to release information, the media will seek other sources.

Respect and be responsive to the media.

Respect leads to positive relationships that are essential to ongoing coverage.

Anticipate the needs of the media.

This is where your pre-crisis plan mentioned earlier comes in handy. Use press releases, maps, relevant numbers, photos and access to subject-matter experts.

Provide updates to the media throughout the event.

Provide updates to all press at the same time to avoid favoritism. Remember to keep your website and dashboard up-to-date and interactive, and ensure any data can be easily searched and downloaded.

Monitor and review media stories and videos as they are posted.

Similar to the maintaining stage of the crisis life cycle, remember to correct and update any information if errors appear in the stories produced by media partners.

Here are tips on successfully working with the media during a crisis.

Work within the structure of your communications plan.

If the Joint Information Center is the designated lead on working with media, all requests for press inquiries should go through the JIC.

Communicate early and often.

If you aren’t the first to release information, the media will seek other sources.

Respect and be responsive to the media.

Respect leads to positive relationships that are essential to ongoing coverage.

Anticipate the needs of the media.

This is where your pre-crisis plan mentioned earlier comes in handy. Use press releases, maps, relevant numbers, photos and access to subject-matter experts.

Provide updates to the media throughout the event.

Provide updates to all press at the same time to avoid favoritism. Remember to keep your website and dashboard up-to-date and interactive, and ensure any data can be easily searched and downloaded.

Monitor and review media stories and videos as they are posted.

Similar to the maintaining stage of the crisis life cycle, remember to correct and update any information if errors appear in the stories produced by media partners.

Here are tips on successfully working with the media during a crisis.

Work within the structure of your communications plan.

If the Joint Information Center is the designated lead on working with media, all requests for press inquiries should go through the JIC.

Communicate early and often.

If you aren’t the first to release information, the media will seek other sources.

Respect and be responsive to the media.

Respect leads to positive relationships that are essential to ongoing coverage.

Anticipate the needs of the media.

This is where your pre-crisis plan mentioned earlier comes in handy. Use press releases, maps, relevant numbers, photos and access to subject-matter experts.

Provide updates to the media throughout the event.

Provide updates to all press at the same time to avoid favoritism. Remember to keep your website and dashboard up-to-date and interactive, and ensure any data can be easily searched and downloaded.

Monitor and review media stories and videos as they are posted.

Similar to the maintaining stage of the crisis life cycle, remember to correct and update any information if errors appear in the stories produced by media partners.

Here are tips on successfully working with the media during a crisis.

Work within the structure of your communications plan.

If the Joint Information Center is the designated lead on working with media, all requests for press inquiries should go through the JIC.

Communicate early and often.

If you aren’t the first to release information, the media will seek other sources.

Respect and be responsive to the media.

Respect leads to positive relationships that are essential to ongoing coverage.

Anticipate the needs of the media.

This is where your pre-crisis plan mentioned earlier comes in handy. Use press releases, maps, relevant numbers, photos and access to subject-matter experts.

Provide updates to the media throughout the event.

Provide updates to all press at the same time to avoid favoritism. Remember to keep your website and dashboard up-to-date and interactive, and ensure any data can be easily searched and downloaded.

Monitor and review media stories and videos as they are posted.

Similar to the maintaining stage of the crisis life cycle, remember to correct and update any information if errors appear in the stories produced by media partners.

Here are tips on successfully working with the media during a crisis.

1

Work within the structure of your communications plan.

If the Joint Information Center is the designated lead on working with media, all requests for press inquiries should go through the JIC.

2

Communicate early and often.

If you aren’t the first to release information, the media will seek other sources.

3

Respect and be responsive to the media.

Respect leads to positive relationships that are essential to ongoing coverage.

4

Anticipate the needs of the media.

This is where your pre-crisis plan mentioned earlier comes in handy. Use press releases, maps, relevant numbers, photos and access to subject-matter experts.

5

Provide updates to the media throughout the event.

Provide updates to all press at the same time to avoid favoritism. Remember to keep your website and dashboard up-to-date and interactive, and ensure any data can be easily searched and downloaded.

6

Monitor and review media stories and videos as they are posted.

Similar to the maintaining stage of the crisis life cycle, remember to correct and update any information if errors appear in the stories produced by media partners.

7

8

9

10

11

12

Here are tips on successfully working with the media during a crisis.

Work within the structure of your communications plan.

If the Joint Information Center is the designated lead on working with media, all requests for press inquiries should go through the JIC.

Communicate early and often.

If you aren’t the first to release information, the media will seek other sources.

Respect and be responsive to the media.

Respect leads to positive relationships that are essential to ongoing coverage.

Anticipate the needs of the media.

This is where your pre-crisis plan mentioned earlier comes in handy. Use press releases, maps, relevant numbers, photos and access to subject-matter experts.

Provide updates to the media throughout the event.

Provide updates to all press at the same time to avoid favoritism. Remember to keep your website and dashboard up-to-date and interactive, and ensure any data can be easily searched and downloaded.

Monitor and review media stories and videos as they are posted.

Similar to the maintaining stage of the crisis life cycle, remember to correct and update any information if errors appear in the stories produced by media partners.

Here are tips on successfully working with the media during a crisis.

Work within the structure of your communications plan.

If the Joint Information Center is the designated lead on working with media, all requests for press inquiries should go through the JIC.

Communicate early and often.

If you aren’t the first to release information, the media will seek other sources.

Respect and be responsive to the media.

Respect leads to positive relationships that are essential to ongoing coverage.

Anticipate the needs of the media.

This is where your pre-crisis plan mentioned earlier comes in handy. Use press releases, maps, relevant numbers, photos and access to subject-matter experts.

Provide updates to the media throughout the event.

Provide updates to all press at the same time to avoid favoritism. Remember to keep your website and dashboard up-to-date and interactive, and ensure any data can be easily searched and downloaded.

Monitor and review media stories and videos as they are posted.

Similar to the maintaining stage of the crisis life cycle, remember to correct and update any information if errors appear in the stories produced by media partners.

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