Introduction

Introduction

CERC Principals of Communication

CERC Principals of Communication

Psychology of a Crisis

Psychology of a Crisis

Defining Audiences

Defining Audiences

Crisis Life Cycle

Crisis Life Cycle

Communicate Effectively

Communicate Effectively

Working With the Media

Working With the Media

Spokesperson

Spokesperson

Social Media

Social Media

Summary

Summary

7

Heading

Heading

Heading

Heading

Heading
Heading

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Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.

What’s a Rich Text element?

This is a subheading and where it goes in the document flow

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content. The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content. The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content. The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content. The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

This is an h2 heading inside rich text

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

Resources
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Working With the Media

What do reporters want to know?

Knowledge Check

Remember, during the beginning of a crisis, reporters are most interested in knowing what happened and how audiences can stay safe. Effectively providing this information will be especially beneficial when the questions “Why did this happen?” and “Who is to blame?” follow.

Remember, during the beginning of a crisis, reporters are most interested in knowing what happened and how audiences can stay safe. Effectively providing this information will be especially beneficial when the questions “Why did this happen?” and “Who is to blame?” follow.

Remember, during the beginning of a crisis, reporters are most interested in knowing what happened and how audiences can stay safe. Effectively providing this information will be especially beneficial when the questions “Why did this happen?” and “Who is to blame?” follow.

What happened?

When did it happen?

Where did it happen?

How did it happen?

Why did it happen?

Who is in charge?

Is it over or has it been contained?

Are victims being helped and, if so, how?

What should people expect from the government or your organization?

What should people do now?

Could this have been prevented?

Remember, during the beginning of a crisis, reporters are most interested in knowing what happened and how audiences can stay safe. Effectively providing this information will be especially beneficial when the questions “Why did this happen?” and “Who is to blame?” follow.

1

What happened?

2

When did it happen?

3

Where did it happen?

4

How did it happen?

5

Why did it happen?

6

Who is in charge?

7

Is it over or has it been contained?

8

Are victims being helped and, if so, how?

9

What should people expect from the government or your organization?

10

What should people do now?

11

Could this have been prevented?

12

Remember, during the beginning of a crisis, reporters are most interested in knowing what happened and how audiences can stay safe. Effectively providing this information will be especially beneficial when the questions “Why did this happen?” and “Who is to blame?” follow.

What happened?

When did it happen?

Where did it happen?

How did it happen?

Why did it happen?

Who is in charge?

Is it over or has it been contained?

Are victims being helped and, if so, how?

What should people expect from the government or your organization?

What should people do now?

Could this have been prevented?

What happened?

When did it happen?

Where did it happen?

How did it happen?

Why did it happen?

Who is in charge?

Is it over or has it been contained?

Are victims being helped and, if so, how?

What should people expect from the government or your organization?

What should people do now?

Could this have been prevented?

What happened?

When did it happen?

Remember, during the beginning of a crisis, reporters are most interested in knowing what happened and how audiences can stay safe. Effectively providing this information will be especially beneficial when the questions “Why did this happen?” and “Who is to blame?” follow.

What happened?

When did it happen?

Where did it happen?

How did it happen?

Why did it happen?

Who is in charge?

Is it over or has it been contained?

Are victims being helped and, if so, how?

What should people expect from the government or your organization?

What should people do now?

Could this have been prevented?

Remember, during the beginning of a crisis, reporters are most interested in knowing what happened and how audiences can stay safe. Effectively providing this information will be especially beneficial when the questions “Why did this happen?” and “Who is to blame?” follow.

What happened?

When did it happen?

Where did it happen?

How did it happen?

Why did it happen?

Who is in charge?

Is it over or has it been contained?

Are victims being helped and, if so, how?

What should people expect from the government or your organization?

What should people do now?

Could this have been prevented?

Remember, during the beginning of a crisis, reporters are most interested in knowing what happened and how audiences can stay safe. Effectively providing this information will be especially beneficial when the questions “Why did this happen?” and “Who is to blame?” follow.

Remember, during the beginning of a crisis, reporters are most interested in knowing what happened and how audiences can stay safe. Effectively providing this information will be especially beneficial when the questions “Why did this happen?” and “Who is to blame?” follow.

What happened?

When did it happen?

Where did it happen?

How did it happen?

Why did it happen?

Who is in charge?

Is it over or has it been contained?

Are victims being helped and, if so, how?

What should people expect from the government or your organization?

What should people do now?

Could this have been prevented?

Remember, during the beginning of a crisis, reporters are most interested in knowing what happened and how audiences can stay safe. Effectively providing this information will be especially beneficial when the questions “Why did this happen?” and “Who is to blame?” follow.

Remember, during the beginning of a crisis, reporters are most interested in knowing what happened and how audiences can stay safe. Effectively providing this information will be especially beneficial when the questions “Why did this happen?” and “Who is to blame?” follow.

What happened?

When did it happen?

Where did it happen?

How did it happen?

Why did it happen?

Who is in charge?

Is it over or has it been contained?

Are victims being helped and, if so, how?

What should people expect from the government or your organization?

What should people do now?

Could this have been prevented?

Remember, during the beginning of a crisis, reporters are most interested in knowing what happened and how audiences can stay safe. Effectively providing this information will be especially beneficial when the questions “Why did this happen?” and “Who is to blame?” follow.

1

What happened?

2

When did it happen?

3

Where did it happen?

4

How did it happen?

5

Why did it happen?

6

Who is in charge?

7

Is it over or has it been contained?

8

Are victims being helped and, if so, how?

9

What should people expect from the government or your organization?

10

What should people do now?

11

Could this have been prevented?

12

Remember, during the beginning of a crisis, reporters are most interested in knowing what happened and how audiences can stay safe. Effectively providing this information will be especially beneficial when the questions “Why did this happen?” and “Who is to blame?” follow.

What happened?

When did it happen?

Where did it happen?

How did it happen?

Why did it happen?

Who is in charge?

Is it over or has it been contained?

Are victims being helped and, if so, how?

What should people expect from the government or your organization?

What should people do now?

Could this have been prevented?

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra.

Remember, during the beginning of a crisis, reporters are most interested in knowing what happened and how audiences can stay safe. Effectively providing this information will be especially beneficial when the questions “Why did this happen?” and “Who is to blame?” follow.

What happened?

When did it happen?

Where did it happen?

How did it happen?

Why did it happen?

Who is in charge?

Is it over or has it been contained?

Are victims being helped and, if so, how?

What should people expect from the government or your organization?

What should people do now?

Could this have been prevented?

DON’T MISS ANYTHING. CLICK EACH TAB TO LEARN MORE.

Remember, during the beginning of a crisis, reporters are most interested in knowing what happened and how audiences can stay safe. Effectively providing this information will be especially beneficial when the questions “Why did this happen?” and “Who is to blame?” follow.

Remember, during the beginning of a crisis, reporters are most interested in knowing what happened and how audiences can stay safe. Effectively providing this information will be especially beneficial when the questions “Why did this happen?” and “Who is to blame?” follow.

Remember, during the beginning of a crisis, reporters are most interested in knowing what happened and how audiences can stay safe. Effectively providing this information will be especially beneficial when the questions “Why did this happen?” and “Who is to blame?” follow.

What happened?

When did it happen?

Where did it happen?

How did it happen?

Why did it happen?

Who is in charge?

Is it over or has it been contained?

Are victims being helped and, if so, how?

What should people expect from the government or your organization?

What should people do now?

Could this have been prevented?

Remember, during the beginning of a crisis, reporters are most interested in knowing what happened and how audiences can stay safe. Effectively providing this information will be especially beneficial when the questions “Why did this happen?” and “Who is to blame?” follow.

1

What happened?

2

When did it happen?

3

Where did it happen?

4

How did it happen?

5

Why did it happen?

6

Who is in charge?

7

Is it over or has it been contained?

8

Are victims being helped and, if so, how?

9

What should people expect from the government or your organization?

10

What should people do now?

11

Could this have been prevented?

12

Remember, during the beginning of a crisis, reporters are most interested in knowing what happened and how audiences can stay safe. Effectively providing this information will be especially beneficial when the questions “Why did this happen?” and “Who is to blame?” follow.

What happened?

When did it happen?

Where did it happen?

How did it happen?

Why did it happen?

Who is in charge?

Is it over or has it been contained?

Are victims being helped and, if so, how?

What should people expect from the government or your organization?

What should people do now?

Could this have been prevented?

What happened?

When did it happen?

Where did it happen?

How did it happen?

Why did it happen?

Who is in charge?

Is it over or has it been contained?

Are victims being helped and, if so, how?

What should people expect from the government or your organization?

What should people do now?

Could this have been prevented?

What happened?

When did it happen?

Remember, during the beginning of a crisis, reporters are most interested in knowing what happened and how audiences can stay safe. Effectively providing this information will be especially beneficial when the questions “Why did this happen?” and “Who is to blame?” follow.

What happened?

When did it happen?

Where did it happen?

How did it happen?

Why did it happen?

Who is in charge?

Is it over or has it been contained?

Are victims being helped and, if so, how?

What should people expect from the government or your organization?

What should people do now?

Could this have been prevented?

Remember, during the beginning of a crisis, reporters are most interested in knowing what happened and how audiences can stay safe. Effectively providing this information will be especially beneficial when the questions “Why did this happen?” and “Who is to blame?” follow.

What happened?

When did it happen?

Where did it happen?

How did it happen?

Why did it happen?

Who is in charge?

Is it over or has it been contained?

Are victims being helped and, if so, how?

What should people expect from the government or your organization?

What should people do now?

Could this have been prevented?

Remember, during the beginning of a crisis, reporters are most interested in knowing what happened and how audiences can stay safe. Effectively providing this information will be especially beneficial when the questions “Why did this happen?” and “Who is to blame?” follow.

Remember, during the beginning of a crisis, reporters are most interested in knowing what happened and how audiences can stay safe. Effectively providing this information will be especially beneficial when the questions “Why did this happen?” and “Who is to blame?” follow.

What happened?

When did it happen?

Where did it happen?

How did it happen?

Why did it happen?

Who is in charge?

Is it over or has it been contained?

Are victims being helped and, if so, how?

What should people expect from the government or your organization?

What should people do now?

Could this have been prevented?

Remember, during the beginning of a crisis, reporters are most interested in knowing what happened and how audiences can stay safe. Effectively providing this information will be especially beneficial when the questions “Why did this happen?” and “Who is to blame?” follow.

Remember, during the beginning of a crisis, reporters are most interested in knowing what happened and how audiences can stay safe. Effectively providing this information will be especially beneficial when the questions “Why did this happen?” and “Who is to blame?” follow.

What happened?

When did it happen?

Where did it happen?

How did it happen?

Why did it happen?

Who is in charge?

Is it over or has it been contained?

Are victims being helped and, if so, how?

What should people expect from the government or your organization?

What should people do now?

Could this have been prevented?

Remember, during the beginning of a crisis, reporters are most interested in knowing what happened and how audiences can stay safe. Effectively providing this information will be especially beneficial when the questions “Why did this happen?” and “Who is to blame?” follow.

1

What happened?

2

When did it happen?

3

Where did it happen?

4

How did it happen?

5

Why did it happen?

6

Who is in charge?

7

Is it over or has it been contained?

8

Are victims being helped and, if so, how?

9

What should people expect from the government or your organization?

10

What should people do now?

11

Could this have been prevented?

12

Remember, during the beginning of a crisis, reporters are most interested in knowing what happened and how audiences can stay safe. Effectively providing this information will be especially beneficial when the questions “Why did this happen?” and “Who is to blame?” follow.

What happened?

When did it happen?

Where did it happen?

How did it happen?

Why did it happen?

Who is in charge?

Is it over or has it been contained?

Are victims being helped and, if so, how?

What should people expect from the government or your organization?

What should people do now?

Could this have been prevented?

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra.

Remember, during the beginning of a crisis, reporters are most interested in knowing what happened and how audiences can stay safe. Effectively providing this information will be especially beneficial when the questions “Why did this happen?” and “Who is to blame?” follow.

What happened?

When did it happen?

Where did it happen?

How did it happen?

Why did it happen?

Who is in charge?

Is it over or has it been contained?

Are victims being helped and, if so, how?

What should people expect from the government or your organization?

What should people do now?

Could this have been prevented?

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