Introduction

Introduction

CERC Principals of Communication

CERC Principals of Communication

Psychology of a Crisis

Psychology of a Crisis

Defining Audiences

Defining Audiences

Crisis Life Cycle

Crisis Life Cycle

Communicate Effectively

Communicate Effectively

Working With the Media

Working With the Media

Spokesperson

Spokesperson

Social Media

Social Media

Summary

Summary

4

Heading

Heading

Heading

Heading

Heading
Heading

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What’s a Rich Text element?

This is a subheading and where it goes in the document flow

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content. The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content. The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content. The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content. The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

This is an h2 heading inside rich text

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

Resources
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Defining Audiences

What is the public looking for?

Knowledge Check

By virtue of being part of the general public, individuals will seek certain details from government and community leaders during an emergency. They want their concerns heard and answered and will look to you for the following:

By virtue of being part of the general public, individuals will seek certain details from government and community leaders during an emergency. They want their concerns heard and answered and will look to you for the following:

By virtue of being part of the general public, individuals will seek certain details from government and community leaders during an emergency. They want their concerns heard and answered and will look to you for the following:

To learn the facts.

To be empowered to make a decision.

To be respected as a participant and not a spectator.

To be reassured public resources are being used wisely.

To be reassured, as much as is possible, that there is a certain level of normalcy in the current situation.

By virtue of being part of the general public, individuals will seek certain details from government and community leaders during an emergency. They want their concerns heard and answered and will look to you for the following:

1

To learn the facts.

2

To be empowered to make a decision.

3

To be respected as a participant and not a spectator.

4

To be reassured public resources are being used wisely.

5

To be reassured, as much as is possible, that there is a certain level of normalcy in the current situation.

6

7

8

9

10

11

12

By virtue of being part of the general public, individuals will seek certain details from government and community leaders during an emergency. They want their concerns heard and answered and will look to you for the following:

To learn the facts.

To be empowered to make a decision.

To be respected as a participant and not a spectator.

To be reassured public resources are being used wisely.

To be reassured, as much as is possible, that there is a certain level of normalcy in the current situation.

To learn the facts.

To be empowered to make a decision.

To be respected as a participant and not a spectator.

To be reassured public resources are being used wisely.

To be reassured, as much as is possible, that there is a certain level of normalcy in the current situation.

To learn the facts.

To be empowered to make a decision.

By virtue of being part of the general public, individuals will seek certain details from government and community leaders during an emergency. They want their concerns heard and answered and will look to you for the following:

To learn the facts.

To be empowered to make a decision.

To be respected as a participant and not a spectator.

To be reassured public resources are being used wisely.

To be reassured, as much as is possible, that there is a certain level of normalcy in the current situation.

By virtue of being part of the general public, individuals will seek certain details from government and community leaders during an emergency. They want their concerns heard and answered and will look to you for the following:

To learn the facts.

To be empowered to make a decision.

To be respected as a participant and not a spectator.

To be reassured public resources are being used wisely.

To be reassured, as much as is possible, that there is a certain level of normalcy in the current situation.

By virtue of being part of the general public, individuals will seek certain details from government and community leaders during an emergency. They want their concerns heard and answered and will look to you for the following:

By virtue of being part of the general public, individuals will seek certain details from government and community leaders during an emergency. They want their concerns heard and answered and will look to you for the following:

To learn the facts.

To be empowered to make a decision.

To be respected as a participant and not a spectator.

To be reassured public resources are being used wisely.

To be reassured, as much as is possible, that there is a certain level of normalcy in the current situation.

By virtue of being part of the general public, individuals will seek certain details from government and community leaders during an emergency. They want their concerns heard and answered and will look to you for the following:

By virtue of being part of the general public, individuals will seek certain details from government and community leaders during an emergency. They want their concerns heard and answered and will look to you for the following:

To learn the facts.

To be empowered to make a decision.

To be respected as a participant and not a spectator.

To be reassured public resources are being used wisely.

To be reassured, as much as is possible, that there is a certain level of normalcy in the current situation.

By virtue of being part of the general public, individuals will seek certain details from government and community leaders during an emergency. They want their concerns heard and answered and will look to you for the following:

1

To learn the facts.

2

To be empowered to make a decision.

3

To be respected as a participant and not a spectator.

4

To be reassured public resources are being used wisely.

5

To be reassured, as much as is possible, that there is a certain level of normalcy in the current situation.

6

7

8

9

10

11

12

By virtue of being part of the general public, individuals will seek certain details from government and community leaders during an emergency. They want their concerns heard and answered and will look to you for the following:

To learn the facts.

To be empowered to make a decision.

To be respected as a participant and not a spectator.

To be reassured public resources are being used wisely.

To be reassured, as much as is possible, that there is a certain level of normalcy in the current situation.

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra.

By virtue of being part of the general public, individuals will seek certain details from government and community leaders during an emergency. They want their concerns heard and answered and will look to you for the following:

To learn the facts.

To be empowered to make a decision.

To be respected as a participant and not a spectator.

To be reassured public resources are being used wisely.

To be reassured, as much as is possible, that there is a certain level of normalcy in the current situation.

Take time to reassure the public.

Take time to reassure the public.

Give members of the public a role in the response. This will help restore their sense of self-control. For example, remind the public to get vaccinated during a flu outbreak or encourage them to create an evacuation plan in preparation for a storm.

Empower the public to help reduce their fear and sense of victimization.

Share information to help reduce uncertainty. Inform them about when, where and through what medium you will share information and updates.

Take time to reassure the public.

1

Give members of the public a role in the response. This will help restore their sense of self-control. For example, remind the public to get vaccinated during a flu outbreak or encourage them to create an evacuation plan in preparation for a storm.

2

Empower the public to help reduce their fear and sense of victimization.

3

Share information to help reduce uncertainty. Inform them about when, where and through what medium you will share information and updates.

4

5

6

7

8

9

10

11

12

Take time to reassure the public.

Give members of the public a role in the response. This will help restore their sense of self-control. For example, remind the public to get vaccinated during a flu outbreak or encourage them to create an evacuation plan in preparation for a storm.

Empower the public to help reduce their fear and sense of victimization.

Share information to help reduce uncertainty. Inform them about when, where and through what medium you will share information and updates.

Give members of the public a role in the response. This will help restore their sense of self-control. For example, remind the public to get vaccinated during a flu outbreak or encourage them to create an evacuation plan in preparation for a storm.

Empower the public to help reduce their fear and sense of victimization.

Share information to help reduce uncertainty. Inform them about when, where and through what medium you will share information and updates.

Give members of the public a role in the response. This will help restore their sense of self-control. For example, remind the public to get vaccinated during a flu outbreak or encourage them to create an evacuation plan in preparation for a storm.

Empower the public to help reduce their fear and sense of victimization.

Take time to reassure the public.

Give members of the public a role in the response. This will help restore their sense of self-control. For example, remind the public to get vaccinated during a flu outbreak or encourage them to create an evacuation plan in preparation for a storm.

Empower the public to help reduce their fear and sense of victimization.

Share information to help reduce uncertainty. Inform them about when, where and through what medium you will share information and updates.

Take time to reassure the public.

Give members of the public a role in the response. This will help restore their sense of self-control. For example, remind the public to get vaccinated during a flu outbreak or encourage them to create an evacuation plan in preparation for a storm.

Empower the public to help reduce their fear and sense of victimization.

Share information to help reduce uncertainty. Inform them about when, where and through what medium you will share information and updates.

Take time to reassure the public.

Take time to reassure the public.

Give members of the public a role in the response. This will help restore their sense of self-control. For example, remind the public to get vaccinated during a flu outbreak or encourage them to create an evacuation plan in preparation for a storm.

Empower the public to help reduce their fear and sense of victimization.

Share information to help reduce uncertainty. Inform them about when, where and through what medium you will share information and updates.

Take time to reassure the public.

Take time to reassure the public.

Give members of the public a role in the response. This will help restore their sense of self-control. For example, remind the public to get vaccinated during a flu outbreak or encourage them to create an evacuation plan in preparation for a storm.

Empower the public to help reduce their fear and sense of victimization.

Share information to help reduce uncertainty. Inform them about when, where and through what medium you will share information and updates.

Take time to reassure the public.

1

Give members of the public a role in the response. This will help restore their sense of self-control. For example, remind the public to get vaccinated during a flu outbreak or encourage them to create an evacuation plan in preparation for a storm.

2

Empower the public to help reduce their fear and sense of victimization.

3

Share information to help reduce uncertainty. Inform them about when, where and through what medium you will share information and updates.

4

5

6

7

8

9

10

11

12

Take time to reassure the public.

Give members of the public a role in the response. This will help restore their sense of self-control. For example, remind the public to get vaccinated during a flu outbreak or encourage them to create an evacuation plan in preparation for a storm.

Empower the public to help reduce their fear and sense of victimization.

Share information to help reduce uncertainty. Inform them about when, where and through what medium you will share information and updates.

Take time to reassure the public.

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra.

Give members of the public a role in the response. This will help restore their sense of self-control. For example, remind the public to get vaccinated during a flu outbreak or encourage them to create an evacuation plan in preparation for a storm.

Empower the public to help reduce their fear and sense of victimization.

Share information to help reduce uncertainty. Inform them about when, where and through what medium you will share information and updates.

DON’T MISS ANYTHING. CLICK EACH TAB TO LEARN MORE.

By virtue of being part of the general public, individuals will seek certain details from government and community leaders during an emergency. They want their concerns heard and answered and will look to you for the following:

By virtue of being part of the general public, individuals will seek certain details from government and community leaders during an emergency. They want their concerns heard and answered and will look to you for the following:

By virtue of being part of the general public, individuals will seek certain details from government and community leaders during an emergency. They want their concerns heard and answered and will look to you for the following:

To learn the facts.

To be empowered to make a decision.

To be respected as a participant and not a spectator.

To be reassured public resources are being used wisely.

To be reassured, as much as is possible, that there is a certain level of normalcy in the current situation.

By virtue of being part of the general public, individuals will seek certain details from government and community leaders during an emergency. They want their concerns heard and answered and will look to you for the following:

1

To learn the facts.

2

To be empowered to make a decision.

3

To be respected as a participant and not a spectator.

4

To be reassured public resources are being used wisely.

5

To be reassured, as much as is possible, that there is a certain level of normalcy in the current situation.

6

7

8

9

10

11

12

By virtue of being part of the general public, individuals will seek certain details from government and community leaders during an emergency. They want their concerns heard and answered and will look to you for the following:

To learn the facts.

To be empowered to make a decision.

To be respected as a participant and not a spectator.

To be reassured public resources are being used wisely.

To be reassured, as much as is possible, that there is a certain level of normalcy in the current situation.

To learn the facts.

To be empowered to make a decision.

To be respected as a participant and not a spectator.

To be reassured public resources are being used wisely.

To be reassured, as much as is possible, that there is a certain level of normalcy in the current situation.

To learn the facts.

To be empowered to make a decision.

By virtue of being part of the general public, individuals will seek certain details from government and community leaders during an emergency. They want their concerns heard and answered and will look to you for the following:

To learn the facts.

To be empowered to make a decision.

To be respected as a participant and not a spectator.

To be reassured public resources are being used wisely.

To be reassured, as much as is possible, that there is a certain level of normalcy in the current situation.

By virtue of being part of the general public, individuals will seek certain details from government and community leaders during an emergency. They want their concerns heard and answered and will look to you for the following:

To learn the facts.

To be empowered to make a decision.

To be respected as a participant and not a spectator.

To be reassured public resources are being used wisely.

To be reassured, as much as is possible, that there is a certain level of normalcy in the current situation.

By virtue of being part of the general public, individuals will seek certain details from government and community leaders during an emergency. They want their concerns heard and answered and will look to you for the following:

By virtue of being part of the general public, individuals will seek certain details from government and community leaders during an emergency. They want their concerns heard and answered and will look to you for the following:

To learn the facts.

To be empowered to make a decision.

To be respected as a participant and not a spectator.

To be reassured public resources are being used wisely.

To be reassured, as much as is possible, that there is a certain level of normalcy in the current situation.

By virtue of being part of the general public, individuals will seek certain details from government and community leaders during an emergency. They want their concerns heard and answered and will look to you for the following:

By virtue of being part of the general public, individuals will seek certain details from government and community leaders during an emergency. They want their concerns heard and answered and will look to you for the following:

To learn the facts.

To be empowered to make a decision.

To be respected as a participant and not a spectator.

To be reassured public resources are being used wisely.

To be reassured, as much as is possible, that there is a certain level of normalcy in the current situation.

By virtue of being part of the general public, individuals will seek certain details from government and community leaders during an emergency. They want their concerns heard and answered and will look to you for the following:

1

To learn the facts.

2

To be empowered to make a decision.

3

To be respected as a participant and not a spectator.

4

To be reassured public resources are being used wisely.

5

To be reassured, as much as is possible, that there is a certain level of normalcy in the current situation.

6

7

8

9

10

11

12

By virtue of being part of the general public, individuals will seek certain details from government and community leaders during an emergency. They want their concerns heard and answered and will look to you for the following:

To learn the facts.

To be empowered to make a decision.

To be respected as a participant and not a spectator.

To be reassured public resources are being used wisely.

To be reassured, as much as is possible, that there is a certain level of normalcy in the current situation.

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra.

By virtue of being part of the general public, individuals will seek certain details from government and community leaders during an emergency. They want their concerns heard and answered and will look to you for the following:

To learn the facts.

To be empowered to make a decision.

To be respected as a participant and not a spectator.

To be reassured public resources are being used wisely.

To be reassured, as much as is possible, that there is a certain level of normalcy in the current situation.

Take time to reassure the public.

Take time to reassure the public.

Give members of the public a role in the response. This will help restore their sense of self-control. For example, remind the public to get vaccinated during a flu outbreak or encourage them to create an evacuation plan in preparation for a storm.

Empower the public to help reduce their fear and sense of victimization.

Share information to help reduce uncertainty. Inform them about when, where and through what medium you will share information and updates.

Take time to reassure the public.

1

Give members of the public a role in the response. This will help restore their sense of self-control. For example, remind the public to get vaccinated during a flu outbreak or encourage them to create an evacuation plan in preparation for a storm.

2

Empower the public to help reduce their fear and sense of victimization.

3

Share information to help reduce uncertainty. Inform them about when, where and through what medium you will share information and updates.

4

5

6

7

8

9

10

11

12

Take time to reassure the public.

Give members of the public a role in the response. This will help restore their sense of self-control. For example, remind the public to get vaccinated during a flu outbreak or encourage them to create an evacuation plan in preparation for a storm.

Empower the public to help reduce their fear and sense of victimization.

Share information to help reduce uncertainty. Inform them about when, where and through what medium you will share information and updates.

Give members of the public a role in the response. This will help restore their sense of self-control. For example, remind the public to get vaccinated during a flu outbreak or encourage them to create an evacuation plan in preparation for a storm.

Empower the public to help reduce their fear and sense of victimization.

Share information to help reduce uncertainty. Inform them about when, where and through what medium you will share information and updates.

Give members of the public a role in the response. This will help restore their sense of self-control. For example, remind the public to get vaccinated during a flu outbreak or encourage them to create an evacuation plan in preparation for a storm.

Empower the public to help reduce their fear and sense of victimization.

Take time to reassure the public.

Give members of the public a role in the response. This will help restore their sense of self-control. For example, remind the public to get vaccinated during a flu outbreak or encourage them to create an evacuation plan in preparation for a storm.

Empower the public to help reduce their fear and sense of victimization.

Share information to help reduce uncertainty. Inform them about when, where and through what medium you will share information and updates.

Take time to reassure the public.

Give members of the public a role in the response. This will help restore their sense of self-control. For example, remind the public to get vaccinated during a flu outbreak or encourage them to create an evacuation plan in preparation for a storm.

Empower the public to help reduce their fear and sense of victimization.

Share information to help reduce uncertainty. Inform them about when, where and through what medium you will share information and updates.

Take time to reassure the public.

Take time to reassure the public.

Give members of the public a role in the response. This will help restore their sense of self-control. For example, remind the public to get vaccinated during a flu outbreak or encourage them to create an evacuation plan in preparation for a storm.

Empower the public to help reduce their fear and sense of victimization.

Share information to help reduce uncertainty. Inform them about when, where and through what medium you will share information and updates.

Take time to reassure the public.

Take time to reassure the public.

Give members of the public a role in the response. This will help restore their sense of self-control. For example, remind the public to get vaccinated during a flu outbreak or encourage them to create an evacuation plan in preparation for a storm.

Empower the public to help reduce their fear and sense of victimization.

Share information to help reduce uncertainty. Inform them about when, where and through what medium you will share information and updates.

Take time to reassure the public.

1

Give members of the public a role in the response. This will help restore their sense of self-control. For example, remind the public to get vaccinated during a flu outbreak or encourage them to create an evacuation plan in preparation for a storm.

2

Empower the public to help reduce their fear and sense of victimization.

3

Share information to help reduce uncertainty. Inform them about when, where and through what medium you will share information and updates.

4

5

6

7

8

9

10

11

12

Take time to reassure the public.

Give members of the public a role in the response. This will help restore their sense of self-control. For example, remind the public to get vaccinated during a flu outbreak or encourage them to create an evacuation plan in preparation for a storm.

Empower the public to help reduce their fear and sense of victimization.

Share information to help reduce uncertainty. Inform them about when, where and through what medium you will share information and updates.

Take time to reassure the public.

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra.

Give members of the public a role in the response. This will help restore their sense of self-control. For example, remind the public to get vaccinated during a flu outbreak or encourage them to create an evacuation plan in preparation for a storm.

Empower the public to help reduce their fear and sense of victimization.

Share information to help reduce uncertainty. Inform them about when, where and through what medium you will share information and updates.

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